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Work Background
Samsung ElectronicsBrand Strategy Manager
Jul. 2025Brand Strategy Manager in Mobile Experience Category
BayerSenior Brand Manager
Feb. 2024 - Nov. 2024Istanbul, TurkeySenior Brand Manager of Redoxon &Benexol
FerreroSenior Brand Manager
Oct. 2023 - Jan. 2024
ReckittGlobal Brand Manager
Feb. 2022 - Aug. 2023Dubai Emirliği, Birleşik Arap EmirlikleriGlobal Brand Manager of Harpic Bathroom portfolio and MEA and ASEAN
Assists in developing the mission, objectives and 3-year strategy for the brand and develop and implement innovative marketing strategies to achieve corporate revenue goals
Working with R&D team for the innovation pipeline of MEA and ASEAN consumer trends and strategy
Analyze market trends and identify new opportunities for business growth
Develop business strategies for existing and new product lines
Partner with markets to execute global brand assets and toolkits
Work closely with Marketing & Insights Manager & broader commercial team to deliver both the short- and long-term innovation agenda for portfolio, ensuring that a robust (validated) balanced innovation pipeline is in place to support the category and brand strategy
ReckittBrand Manager
Nov. 2020 - Feb. 2022Brand Manager of Finish Enhancers&Strategic Alliance
Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
Manage projects and budgets, negotiate agreements to reach a fair deal, manage coworkers and teamwork, and develop business plans to reach long-term goals. Develop and implement business plans to drive revenue and engage partners to drive opportunities.
Meeting contract requirements including shooting new film “globally” in every two years, creating digital marketing strategy and assets, organizing dealer activations, POS materials, influencers plans, outdoor plans
Proactively assist with the execution of alliance development and educational events and programming, in collaboration with training agency
ReckittSenior Assistant Brand Manager
Dec. 2019 - Nov. 2020Senior Assistant Brand Manager of Finish Enhancers&Strategic Alliance
ReckittAssistant Brand Manager
May. 2018 - Dec. 2019Istanbul, TurkeyAssisting to implement portfolio strategy in conjunction with global category and area innovation to support overall business strategy
Leading local implementation of EPD&NPD launches
Working closely with supply, sales and finance to develop and execute successful brand plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
Providing monthly updates to business review and monitor market performance; analyzing and interpreting competition data, category trends and recommending action plans
Assisting ATL&BTL marketing activities
Managing marketing budget In close cooperation with Trade Marketing function, identify trade needs/opportunities, develop pricing and distribution strategies in line with trade promotions for brand
Uludağ İçecekAssistant Brand Manager
Aug. 2016 - Apr. 2018Istanbul, TurkeyAssistant Brand Manager of Uludag Limonata and Uludag Meyvelim
Managing Advertising, Media, PR, Digital and BTL agencies.
Helping to create strategies that meet brand, category and business needs to deliver profitable growth.
Assisting the team in planning and executing 360-degree marketing communication plan throughout the year.
Supporting product development activities while closely working with R&D, Production and Purchasing departments and supporting packaging design projects.
Monitoring and analyzing sales volumes, market share trends and competitive activities. Preparing and presenting monthly reports for the executive. Assisting in definition of consumer research needs, organizing ad-hoc research projects, developing strategies and taking actions accordingly.
Working closely with Sales team to initiate store and Hotel/Restaurant/Café channel activities.
Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
Organizing the content of company website and official social media accounts.
MUDOCategory&Sales Assistant Specialist
Jul. 2015 - Aug. 2016Istanbul, TurkeyCategory & Sales Assistant Specialist
Based on the selected items from the furniture/accessories exhibitions, helped in making the collections for the season. Determined possible sale price for products. Managed total process from buying to distributing products. Prepared proposals to companies in order to start purchase process, worked in coordination with exports. Segmented and distributed products by analyzing their possible selling performance.
Prepared detailed sales reports daily and weekly, analyzed competitors’ products and prices.
Selected products for magazines, worked in coordination with Marketing (Corporate Communications) Department.
International Paintintern
Jul. 2013 - Aug. 2013Updated and managed a server program which helps firm to reach customer, visited customers and prepared sale proposals, attended trainings, contacted with customers
Samsung Electronics
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