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Wird Al-WadoudFounder and Psychologist
Mar. 2023Dubai, United Arab EmiratesFounder of Wird Al-Wadoud for Therapy and Consultancy by Menna Shoman operating from Dubai, Egypt and Online. Menna is a Psychologist, Clinical Hypnotherapist, Corporate Coach & Trainer and Mindfulness coach working with clients on 1:1 basis or via corporates. Credentials include:
- Master’s in Psychology and Neuroscience of Mental Health from King’s College London.
- Certified Clinical Hypnotherapist and a member of the International Medical and Dental Hypnotherapy association (IMDHA)
- Certified Regression Therapist and member of TASSO international.
- Mindfulness and Meditation Coach. - Family and Business Constellation and Consultancy
- Certified Hypnotherapy and TASSO teacher.
- Certified Corporate Coach and Trainer After working in the corporate world for 17 years, Menna decided to pursue her passion as a Psychologist to combine her varying experience and create a Psychotherapy and Coaching practice that is respectful of and responds to the needs and nature of the busy corporate life in our modern world.
almentorLearning Experience Design and Marketing Senior Director
Oct. 2021 - Jun. 2023Dubai, United Arab EmiratesHead of the educational content and learning strategies department as well as Marketing department in almentor.net. Leading a passionate team to create value adding educational content in Arabic to support continuous education and e-learning supporting both individual learners and businesses looking to train their employees or creating educational content for their consumers.
Fine Hygienic HoldingMarketing Director Absorbents Category
Nov. 2018 - Oct. 2021Dubai, United Arab EmiratesRegional Marketing Director responsible for leading the absorbents category across 11 countries in MEA including GCC, Levant and North Africa in addition to leading marketing for the GDM export markets. Leading a full multifunctional team across different offices including upstream and downstream where i work closely with R&D and product development to create product innovations, product upgrades and new launches and bringing these to life via a full fledged marketing campaign including advertising, media and digital. In my role so far we have been able to be the fastest growing brand in the category growing sustainably and to develop business building and award winning advertising.
Procter & GambleRegional Category Leader- Baby Care Near East Procter and Gamble
Jul. 2015 - Aug. 2018Cairo, Egypt
WeMyndCo Founder
Jul. 2014 - Jan. 2016United StatesCo-founder and MENA operations director and CMO
Procter & GambleMedia and Digital Group Manager Near East
Feb. 2014 - Jul. 2015
Procter & GambleBeauty and Grooming Near East- Brand Operations Integration Leader
Jul. 2012 - Jan. 2014Near East
Procter & GambleBrand Manager- Customer and Channel Marketing Manager
May. 2011 - Jul. 2012
Procter & GambleFabric Care Assistant Brand Manager- Procter and Gamble Near East
Dec. 2006 - May. 2011EgyptHeld various Assistant brand manager assignment working on brands like Ariel and Bonux across Egypt, Lebanon, Jordan, Iraq and Syria. And worked on trade marketing in Egypt across full P&G portfolio of brands
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