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Work Background
RJ Nutraceuticals Sdn BhdSenior Marketing Executive
Sep. 2023 - Jun. 2025Co-led a team of 8 to drive sustained revenue growth across platforms like Facebook, Shopee, and Lazada. Supported market expansion into multiple EU countries, achieving a 5X return on ad spend. Led conversion-focused A/B testing and product extensions that contributed significantly to monthly sales volume. Designed and implemented AI-powered outbound call flows using Salesforce CRM, Make.com, and VAPI AI. Improved engagement rates to over 30%, reaching breakeven performance within the launch phase.
RJ Nutraceuticals Sdn BhdMarketing Executive
Jun. 2022 - Aug. 2023Scaled a Shopee-based weight loss brand from mid-5 to high-5 digit monthly revenue in 3 months while significantly reducing ad spend ratio. Led full-funnel strategy and storefront optimization. Launched and scaled a DTC brand from 4- to 5-digit monthly revenue within 5 months using UGC ads, email automation, and co-marketing partnerships.
BIGOOperation Advisor
Jun. 2021 - Jun. 2022MalaysiaPlanned and executed online events for users and live hosts, boosting platform engagement. Developed user retention and engagement strategies, optimizing in-app experiences and interaction.
Insan Bakti Sdn BhdSales Executive
Nov. 2020 - Jun. 2021Built strong relationships with medical practitioners, procurement teams, and dealers to market medical products. Conducted product education sessions, guiding users on the correct techniques and applications of medical products.
Union StrengthSales And Marketing Intern
Jun. 2020 - Aug. 2020Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaDeveloped sales pitches and campaigns. Drafted EDMs, collaboration emails, marketing materials for upcoming events. Devised sales and marketing ideas and strategies. Managed social media accounts and website (blog).
essence Burson-MarstellerPublic Relations Intern
Aug. 2017 - Nov. 2017Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaMonitored clients' and competitors' news across media channel on a daily basis. Assisted in drafting press releases, emails, proposals for clients' events. Liaised with media personnels on clients' events and news releases.
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