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Work Background
Apex Social Global Exchange FoundationDirector of Talent Acquisition and Academic Partnerships
Feb. 2025 - May. 2025San Clemente, California, United StatesRecruited for consulting role to restructure and operationalize sales strategy for placement of healthcare workers in the US via visa program. Built blueprint for penetration in Germany, Austria, Switzerland markets. • Increased placements (new sales) by 40% by catalyzing turnaround of sales organization; rectified low morale and high turnover, transforming team culture and productivity.
• Overhauled sales methodology with clear KPIs, refined CRM system, segmented account targets, and standardized sales messaging and follow-up cadence.
• Launched talent ambassador campaigns to elevate employer brand visibility.
• Relaunched scholarship program including communications, budgeting, and award processes in alignment with yield goals and compliance standards.
British AirwaysCommercial Manager - Global Learning Academy
Nov. 2023 - Feb. 2025London, England, United KingdomRecruited to open new revenue stream by transforming existing capital equipment and internal training infrastructure into a revenue center. • Generated £15M ($20M) net new revenue by establishing and nurturing strategic partnerships with key accounts and building the operational structure to enable the sale of excess training capacity to other airlines and organizations.
• Created a robust commercial strategy that drove 20% YOY growth by aligning with market dynamics and client needs.
• Innovated sales techniques to capture new market segments and sign corporate accounts; achieved 100% account retention in the face of intense competition and post-COVID pricing adjustments.
• Boosted operational efficiency by 15% and ROI by 25% by optimizing resource allocation, tracking KPIs, and winning minds and hearts to improve buy-in and compliance.
• Managed £10M in supplier relationships for training facility, overseeing 20-person Commercial and Supplier Teams with sole oversight of IT, engineering, training, and flight operations to support critical business functions.
Ten Lifestyle GroupManager Sales Teams, Switzerland and Norway
Apr. 2023 - Nov. 2023London, England, United KingdomHired as senior consultant to transform sales operations and open new markets in Scandinavia and Switzerland for an ultra-luxury concierge company. Built multilingual recruitment team supporting elite client portfolios. Full P&L responsibility. • Created £24M ($32M) revenue pipeline, recruiting and leading a team of 12 multilingual sales managers supporting elite client portfolios across ultra-high net worth banking groups.
• Landed account partnerships with major private banks (UBS, DNB, Centurion Card, Coutts) through executive sales presentations with focus on quality, SLA performance, and customer success.
• Reduced time-to-hire 25% by launching market-specific hiring strategy for Scandinavia, with ownership over visa sponsorship, onboarding, and retention for diverse international hires.
• Accelerated recruiter productivity and candidate engagement by embedding CRM tools and training.
LSE London Strategy GroupStrategic Workforce Consultant
Sep. 2021 - Dec. 2022• Led team of 12 to advise a major UK bank (UBS) on product positioning, workforce scaling, and team redesign.
• Increased revenue 10% and reduced dependence on third-party suppliers • Delivered market feasibility studies with BCG and Oliver Wyman
H2CANDO LtdManaging Director / Sales Director and Founder
Apr. 2017 - Mar. 2020United States, United Kingdom, EU• Led business expansion by launching 3 successful startups and grew to €5M ($5.7M) revenue in 18 months; conducted market research, developed business plans, secured funding, developed GTM strategy, and assembled teams.
• Increased revenue 20% and improved productivity 30% by spearheading customer-centered digital transformation; led design-thinking sessions, built governance models, and implemented upgraded technology platforms and ISO certification.
BHC, Inc. - Brulin Holding CompanyChief Operating Officer / HR Lead / President
Jan. 2015 - Apr. 2017Indianapolis, Indiana, United StatesLed post-merger HR strategy and reduced operating costs by 15%
Delivered $4M in new annual revenue through pricing and product strategy
BHC, Inc. - Brulin Holding CompanyVice President of Sales and Marketing
Jun. 2014 - Jan. 2015Syracuse, New York, United States• Generated $4 million in additional annual revenue by developing a robust pricing strategy that increased sales margins by an average of 30%. Targeted major US companies, including 7-Eleven and Starbucks.
• Member of Board; led team of 12 (including senior managers) to successfully deliver a company merger by developing roadmap to improve performance and reduce cost.
• Catalyzed 15% decrease in operating costs, a 22% increase in efficiency, reduction in debt, and increase in cash flow by spearheading a corporate restructure for the Senior Team.
TravelportDirector of Global Sales and Marketing
Jan. 2012 - Jan. 2014Vienna, Austria• Revitalized operations, converting a loss into a break-even position in the first year and a profit in the second year without increasing segment bonus. • Generated 20% cost reduction by reorganizing technical and application support desks with a renewed focus on service-level agreements.
• Increased market share to 40% by launching comprehensive sales campaign throughout Central and Eastern Europe.
Arik Air LtdAssociate Vice President
Sep. 2011 - Feb. 2012Lagos, NigeriaProvided consultancy work for this start up airline in the field of Recruitment/ Talent Acquisition, Compliance and Procedures for Loyalty Programmes, E-Commerce and Corporate Sales.
Qatar AirwaysRegional Direct Sales Manager Europe
Apr. 2009 - Aug. 2011London, England, United Kingdom• Promoted to senior leadership position in recognition of strong contributions as Direct Sales Manager. • Reduced fixed costs by 11% consolidating Frequent Flyer Program and Customer Loyalty Scheme.
• Enhanced overall homepage functionality, maximising sales with new features, relaunched qr.com and white label pages, improving processes despite 33% reduction in resources. Key Achievements
• Drove online and direct sales across 20 European countries with sales budget of $350M and team target over $1.2B. • Defined blueprint for European Call Centre, increasing capacity to over 100k calls/week. • Contributed substantially to organisational growth and meeting sales targets launching 8 successful pan European online and offline marketing campaigns with average ROI of 16:1, resulting in corporate deals across Europe with 6 new multinational accounts and 2 MICE market accounts.
• Drove call centre SLA and KPI targets to achieve targets in three consecutive years.
Qatar AirwaysDirect Sales Manager UK and Ireland
Feb. 2008 - Apr. 2009London, England, United KingdomEstablished Direct Sales Corporation, partnering with Corporate and Leisure Sales Managers to expand sales channel, supporting multiple business functions. Improved sales conversion rates introducing new IT and telephony systems. • Increased IBE penetration from 7% to 17% cooperating with sales and marketing to establish pricing models.
Cathay Pacific AirwaysCustomer Acquisitions Manager UK and Ireland
Jan. 2006 - Feb. 2008London, England, United KingdomCathay Pacific is the flag carrier of Hong Kong with scheduled passenger and cargo services to 114 destinations in 36 countries worldwide. A winner of the most prestigious awards, CX is one of the largest and best airlines in the world. CX kindled my love for the aviation industry. It was a privilidge to have worked with and learnt from some of the best in the industry. Managed Reservations, Ticketing, PTA, Staff Travel, Servicing, Groups and Fares (35+). Grew customer sales to 8% of Territory revenue (up from 4%, doubling sales performance). Reduced costs significantly by restructuring operation and by outsourcing tasks to centre in Mumbai.
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