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BeiersdorfEventing Mkt Manager eCommerce
Apr. 2024MexicoEcommerce Event Planning Manager adept at strategizing and executing comprehensive media campaigns and full-funnel strategies for major events such as HotSale, Buen Fin, and others. Skilled in setting and achieving sales targets, ROI, and ROAS objectives, driving significant contributions to overall ecommerce sales targets. Responsibilities:
- Lead the planning and execution of ecommerce strategies for major events like HotSale, Buen Fin, etc.
- Develop comprehensive media campaigns tailored to each event, encompassing all stages of the sales funnel.
- Collaborate with cross-functional teams to ensure alignment of strategies and resources.
- Set and track key performance indicators (KPIs) including sales targets, ROI, and ROAS.
- Analyze performance metrics to optimize campaign effectiveness and drive continuous improvement.
- Drive innovative approaches to enhance customer engagement and conversion rates during events.
- Stay updated on industry trends and best practices to inform strategic decision-making.
BeiersdorfUX Manager
Apr. 2021 - Apr. 2024Mexico City, MexicoIn charge of rich content production and content optimization for brands Nivea, Eucerin and Curitas in main retailers like Amazon, Mercado Libre and Walmart. Measurement and optimization of Content Health, SEO and Share of Search through insights of our Digital Shelf tools: EDGE, Profitero and Remaz- ing.
Project Manager for PIM tool. Improvement of quality score results from 50% to 96% in a lapse of one year, exceeding target by 113%. Ranking Mexico among the top 10 best maintained countries globally.
Key achievements such as MKT Person of The Year 2022, Mercado Ads Award winner for Best Full Funnel Campaign and Delta Mentality Award.
ViastaraKam ecommerce
Oct. 2020 - Apr. 2021In charge of the development of the D2C channel. Overviewing and coordinating the digital operation of the website, mkt strategy and social media communication for both paid and organic strategies.
SafetyPayDigital Coordinator
Jul. 2019 - Apr. 2020Mexico CityResponsible of the digital properties of SafetyPay, including website, social networks and merchants solutions. In charge of the SEO strategy of the website and SEM media performance. UX specialist dedicated to the enhancement of digital merchant payment’s networks products and platforms.
Walmart eCommerceTrade planning Superama eCommerce Deputy Manager
Aug. 2017 - Feb. 2019Mexico City Area, MexicoTrade marketing planning for Superama.com.mx, responsible for the communication of the website, app and call center. Planning and communication of seasonal campaigns and their alignment with physical stores trough an omnichanel perspective. As well as the selection of best products to communicate in the different spaces of the site. Generation of additional marketing campaigns to the annual business plan. Responsible for the category development and performance of the different departments of the Superama website and app. Optimize the different sites / landing pages with the area of UX / UI / UCD. Project manager for the UX area and biweekly sprint planning for daily communication, design and programming activities according to the business strategy of the business.
Walmart eCommerceUX / UI Superama Deputy Manager
Sep. 2015 - Aug. 2017Mexico City Area, MexicoUser Experience & User Interface of Superama (web, mobile and app) responsible for the implementation of seasonal and exclusive online campaigns, as well as the coding of sites, landings and the design of various media. Co-responsible along with the trade planning area, for the redesign of fixed newsletter campaigns such as Wine of the Month, Super saves and Fresh, with satisfactory results obtained where the CTR increased by 76% and the revenue by 54% , using a methodology of A / B testing and analytics analysis. In the same way, to promote the different departments of Superama, several strategies were generated by trade planning, such as: The best sellers, recommended products by the department that have been well received by our users.
Secretaría de Educación PúblicaDeputy Director of Editorial Projects
Jan. 2014 - Sep. 2015Mexico City Area, MexicoResponsible for the Planning and monitoring of the Editorial Program of the General Directorate of Materials and Educational Computing (DGMIE), whose main function is the edition of textbooks that are distributed nationwide for pre-school, primary and secondary education. Direction and editorial coordination to external publishers for the new generation of preschool and primary level materials for the 2014-2015 and 2015-2016 cycles.
Secretaría de Educación PúblicaDeputy Director Of Identity of Indigenous communities
Feb. 2013 - Dec. 2013Mexico City Area, MexicoResponsible for the Planning and follow-up of the Editorial Program of the General Directorate of Indigenous Education (DGEI) for the benefit of children of indigenous and migrant communities in Mexico. Direction and definition of editorial criteria in the new generation materials that make up the editorial heritage of the DGEI. Coordination of the distribution of educational materials in state warehouses for distribution to classrooms for school cycles. Coordination, planning and management of events of the Ministry of Public Education with assistance from the different educational figures of the country, including the Secretary of Public Education and the Undersecretary of Basic Education. Coordination and direction of the editorial design area of the DGEI, establishing editorial and image criteria according to the established regulations.
Secretaría de Educación PúblicaChief Of Department
Jun. 2011 - Feb. 2013Mexico City Area, MexicoCoordination, review and establishment of image guidelines of the various publications of the DGEI. Design of various publications for the levels of initial, preschool and indigenous primary. Coordination and planning of events for the Ministry of Public Education. Review and correction of editorial proposals from external suppliers.
EpyaCreative Director
Jun. 2009 - May. 2011Mexico City Area, MexicoCreative direction of the various projects of the agency. Presentation to the client of the final project. Prospecting accounts. Coordination of creative team and design for the realization of projects.
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