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Work Background
VinocopiaOn Premise Manager State of Minnesota
Nov. 2019 - Apr. 2024United StatesFinancials, tracked territory sales, Points of Distribution, as well as managing a 50 account territory
Leadership team, collaborated to streamline sales territories to operate more efficiently, maximize profits as well as evaluated the leadership strategies to eliminate redundancies, delegate duties and to insure our effectiveness. Company culture, led with an open door policy, mentored and worked with sales team, to increase product knowledge, sales techniques, time management best practices and held 1 on 1 meetings monthly.
Supplier Management, vetted and coordinated with brand representatives regarding pricing structures, line extensions, go to market strategies and sales incentives
Marketing and sales, implementation of a ‘3 tier’ social media campaign, to maximize connectivity between Vinocopia team, customers and suppliers, to increase POD’s, sell through and event participation.
Operations, worked closely with logistics as it pertained to incoming and outgoing inventory Large event management, Minnesota Irish Fair, 30,000 daily attendees. Coordinated supplier sponsorships, delivery, merchandising, training volunteers, set up and breakdown
NovamexMarket Sales Leader
Apr. 2019 - Nov. 2019United StatesMinnesota & Wisconsin, HQ El Paso TX
Achieve excellence in placement and presentation at retail store locations
Negotiates to maintain store conditions at the highest level of product placement.
Work to impact sales at store level by obtaining authorization from store managers to create sales orders and/or uncover opportunities for improvement
Create plans and promotions to execute at store level.
Perform duties to achieve maximum return of Market development funds.
Provide constructive feedback to employees on product placement and negotiation of desired shelf space.
Acts as lead to drive and coordinate programs at store level.
Fosters creative environment to provide fresh and innovative store level initiatives.
Increase visibility and turnover of product at retail locations.
Summit Brewing CompanyMetro Sales Manager
Jan. 2015 - Jan. 2018Greater Minneapolis-St. Paul AreaA leadership position within the sales department, primary responsibility is to strengthen the brewery’s current position in assigned area. Worked both independently and with distributor partners, primarily JJ Taylor distributing, to build distribution to promote the brewery’s sales volume positively Identify and support the top retail chain groups and 80 on premise accounts with monthly sales calls, programming and business reviews
Manage and pre plan brewery’s limited release program, achieving distribution goals, working with distributor sales team, tracking and communicating results
Secure greater brand visibility through POS placement, samplings, training's and planning of medium to large events.
Managed and stayed within Point of Sale and market spend budgets
Utilizing CRM software, I.E VIP for reporting and sales monitoring and Karma for specific account monitoring
Dr. Pepper, Snapple/7up bottling CompanyBusiness Development Manager
Aug. 2014 - Jan. 2015Greater Minneapolis-St. Paul AreaSolicit and qualifies new customers for Cold Drink business.
Develop, plan and execute profitable volume-building activities with targeted accounts
Implement channel specific plans.
Manage account profiles and call schedule via route book system for current customer and target customers.
Responsible for measurement systems of profitability and volume within the assigned territory.
Manage territory within assigned Marketing and Operating Budgets.
Develop and execute total Business Plan for assigned territory.
Develop relationships and rapport with targeted accounts to maximize potential.
Southern Wine & SpiritsAccount Representative
Jan. 2010 - Jan. 2014Greater Minneapolis-St. Paul AreaManage and meet quotas/goals by expanding product placement(s) and volume. Build and maintain business with on sale and off sale accounts. Build customer relations by event participation, staff training's, P.O.S support and incentive programs. Utilizied CRM software, I.E Topaz for account management, order entry and account receivables. Managed deliveries when required
Wirtz Beverage GroupAccount Representative
Jan. 2005 - Jan. 2010Greater Minneapolis-St. Paul AreaManage and meet KPI’s(goals) and Quotas within time periods i.e Quarterly/by yearly, Maintain and create new business in my territory, maintain product placements, with drink menu programs, staff trainings & staff incentives. Utilized CRM software to manage account sales, order entry, and account receivables. Managed account deliveries when required.
POS Business SystemsProgrammer and Analyst
Jan. 2005 - Jan. 2005Greater Minneapolis-St. Paul AreaAnalyzed customer needs, and programmed P.O.S/Micros system to their special requirements, needs and expectations, trained management and key employees on the P.O.S. system.
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