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Work Background
Melchioni ElectronicsGroup Strategic Marketing Manager
Mar. 2023Milan, Lombardy, Italy● Spearheaded eCommerce projects as Project Manager, overseeing the greenfi eld launch of Ready (2019, melchioni-ready.com), Electronics (2022, melchionielectronics.com), Motion (2024, melchionimotion.com) and a Marketplace platform (2023). Experienced in Akeneo (PIM), Magento, Wordpress, Mailchimp, and Clerk.io. Elevated eCommerce to 35% of business revenue, over 2,500 active customers.
● Led the supplier scouting and onboarding process, enhancing division off erings.
● Reorganized proprietary brands, successfully relaunching Melchioni Family (Small Appliances) Irradio (Audio/Video and Home Automation), and the Milab brand for Industrial PC Services.
● Developed and directed the Group Marketing Plan, creating coordinated multi-channel campaigns (Digital, TV, PR, Social, SEM) to drive brand growth.
● Organized insight initiatives using external data (GFK, IDEA, Politecnico) and established KPIs.
● Directed the hiring and mentorship of a professional to build a comprehensive Business Intelligence dashboard, integrating indicators across sales, marketing, fi nance, warehouse, and eCommerce metrics.
Melchioni ReadySenior Marketing & eCommerce Manager
Jan. 2019 - Mar. 2023Milan Area, ItalyAccountable for both the eCommerce and the Marketing functions.
eCommerce:
• Set up and develop the eCommerce strategy
• Acquire, develop and maintain customers online
• Collect customer feedback and transform into change requirements
• Develop the technology ecosystem, made of Akeneo as PIM, Magento, Algolia, Mailchimp, Priint
• Grow sales through the amazon channel and study new marketplaces such as Miravia and Alibaba B2B Marketing
• Set up and govern the marketing mix, with a strong digital preference
• Address the proper marketing programs to reach the defined objectives in conjunction with Sales and Product Marketing
• Manage a team of internal and external professionals
Melchioni ReadyDigital Project Manager
Nov. 2018 - Dec. 2019Milan Area, ItalyStarting up the new eCommerce company within the Melchioni group, I am responsible for the full ecommerce development to the release of the website in production. My role is focused on three areas:
• Product management - Onboarding of key suppliers, offer selection and go to market
• eCommerce - definition of requirements, coordination of the digital factory, go live and post live & the transactional website
• Technical aspect - definition and implementation of the PIM (Product Information Management | AKENEO) and of the eCommerce systems (MAGENTO 2.3)
In this role I manage a team of direct reports and indirect professionals reporting to me
LogotelSenior Business Development Manager
Jan. 2017 - Nov. 2018Milan Area, ItalyExpanding the customer base and supporting existing clients in their (digital) transformation around the following fields:
Design and delivery of new services through a service design approach - Insurances, Pharma, Distribution customers
Intranet and community management (From design to implementation of intranet based on Joomla, Sharepoint) - Fashion, modern distribution customers
Change management and education (blended learning experiences combing classrooms and scorm modules) for Retail customers
Accenture ItaliaDigital Marketing | Business Process Delivery Manager
Apr. 2016 - Jan. 2017Torino, ItaliaProject and customer Automotive - Lead acquisition digital marketing campaigns, nurturing and conversion across 6 brands and 8 markets within Emea.
Includes internal and external campaign benchmarking, benefit assesment and reporting, insight creation, key account management. Project and customer Pharmaceutical - set up and run their eMail personalized Marketing platform across Emea, Turkey and Russia
RS ComponentsHead of Customer Lifecycle Marketing - Acquisition - Global
Sep. 2012 - Mar. 2016Milan Area, ItalyAccountable for new customer acquisition programs and KPIs in EMEA and APAC
2014 on budget
2015 well above budget
RS ComponentsBusiness Development Manager, Europe
Jun. 2010 - Sep. 2012Copenhagen - Milan - Frankfurt - WarsawMain task is to manage innovative projects with a pilot approach within the marketing environment for RS Europe.
---New customer acquisition across 17 countries in EU
---Geographical expansion in Eastern European markets
---Web lead nurturing & lapsing retention activities
RS Components A/SMarketing Manager, Scandinavia
Oct. 2008 - Oct. 2010Copenhagen Area, DenmarkThe role includes responsibilities both in Marketing and Product Management, managing a team of 7 people with different cultural background, age, roles and preparation.
• Fully responsible of the budgeting, planning and execution across Scandinavia within objectives agreed with various stakeholders
• Management of the marketing mix with a strong focus and execution of online campaigns, bulk eMails, SEO/SEM activities, usage of social media (Facebook, Twitter, Linkedin); albeit the economic crisis these activities had been key in achieving ecommerce sales growth across all three markets (DK, SE, NO).
• Definition and execution of the marketing support needed to re-establish RS in the Swedish market.
• Contribution in defining a process for a quick roll out of the electronics marketing activities across Europe.
• Pricing activities and margin stability for RS’s offer in 3 different currencies.
• Creation of an unique offer across the 3 markets.
• Focus on a defined range of top suppliers and achievement of the title of “Danish distributor of the year” from Fluke. This set of activities includes pricing & range positioning, definition of a common marketing plan, transferring of small customers, supplier funded advertisements.
• Management and rationalization of local suppliers by protecting the turnover.
RS Components SpaSales, eCommerce specialist
Nov. 2002 - Oct. 2008Milan Area, ItalyIn order to boost sales in major accounts, I supported RS’s customers in eProcurement adoptions, via extranet & static catalogues, or in a stand alone scenario using a web based catalogue.
Due to the good experience in understanding customers need and results achieved in terms of sales growth and eProc penetration I have also been responsible for managing adoption, and increase penetration of RS’s Purchasing Manager tool.
Finally, from April 2006 to Oct. 2008 I’ve also exploited new opportunities in the public sector, with a creation of a relevant marketing plan (Swot analysis, Customer segmentation, target selection) and execution with both online & offline tools (tenders, auctions, contracts).
KPMG Consulting (Pirelli Tyres)Consultant
Dec. 2001 - Nov. 2002MilanoConsultant in Pirelli Tyres, Group Purchasing department, both for MRO procurement and eProcurement. Achievements:
-Roll out to Turkey
-Expansion of number of catalogues available in Punch Out mode
-Definition of common, centralized and structured KPIs
Pirelli TyresInternship
Feb. 2001 - Dec. 2001Milan Area, ItalyI joined the Pirelli Group for an internship where I combined my final university thesis with a strong direct experience in the eProcurement project (Change management in the italian & foreign plants, KPI, catalogue extension)
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