With over 20 years of experience in marketing and business development, I excel in strategic marketing, crafting and executing comprehensive strategies that drive brand growth and customer engagement. I have successfully managed and revitalized brands like Melchioni Family (Small domestic appliance), Irradio (Audio & Video) and MILAB (tailored industrial PC), showcasing my capabilities in brand management.
My strong background in leading e-commerce projects has contributed to significant online sales growth, reflecting my ability to adapt to digital trends. My expertise in digital marketing is complemented by proficiency in utilizing platforms such as Adobe, Akeneo, Wordpress and advanced email marketing tools to execute impactful campaigns.
I have a strong focus on customer engagement, employing CRM strategies to enhance customer acquisition and retention. Adept at data analysis, I leverage market insights and campaign performance metrics to inform decision-making and drive continuous improvement.
I am a proven project manager, leading initiatives from inception to execution, including events and marketing campaigns. My communication skills, both verbal and written, enable me to engage effectively with stakeholders across multiple channels.
My experience in team leadership allows me to mentor and guide teams, fostering a culture of collaboration and innovation. My ability to work in diverse and international environments demonstrates my skill in multicultural collaboration, making me a valuable asset in any global marketing and business development team.
CORE COMPETENCIES
Marketing plans, Brand management, Omnichannel campaigns, team management
eCommerce, CRM, lead managementMore...