With over 20 years of experience in marketing and business development, I excel in strategic marketing, crafting and executing comprehensive strategies that drive brand growth and customer engagement. I have successfully managed and revitalized brands like Melchioni Family (Small domestic appliance), Irradio (Audio & Video) and MILAB (tailored industrial PC), showcasing my capabilities in brand management.
My strong background in leading e-commerce projects has contributed to significant online sales growth, reflecting my ability to adapt to digital trends. My expertise in digital marketing is complemented by proficiency in utilizing platforms such as Adobe, Akeneo, Wordpress and advanced email marketing tools to execute impactful campaigns.
I have a strong focus on customer engagement, employing CRM strategies to enhance customer acquisition and retention. Adept at data analysis, I leverage market insights and campaign performance metrics to inform decision-making and drive continuous improvement.
I am a proven project manager, leading initiatives from inception to execution, including events and marketing campaigns. My communication skills, both verbal and written, enable me to engage effectively with stakeholders across multiple channels.
My experience in team leadership allows me to mentor and guide teams, fostering a culture of collaboration and innovation. My ability to work in diverse and international environments demonstrates my skill in multicultural collaboration, making me a valuable asset in any global marketing and business development team.
CORE COMPETENCIES
Marketing plans, Brand management, Omnichannel campaigns, team management
eCommerce, CRM, lead managementMore...
Federica Danna
HRBP@ELCA
Verified
Federica Danna is a seasoned Human Resources Business Partner (HRBP) at ELCA, one of the biggest independent Swiss IT companies. She has a strong background in human resources management, specializing in talent acquisition, performance management, and employee relations. Prior to joining ELCA, Federica has built a successful career in HR across multiple industries, demonstrating a knack for strategic planning and organizational development. Her expertise lies in bridging the gap between management and employees, developing HR solutions that drive business growth while enhancing workforce satisfaction. Federica holds a degree in Human Resources Management, which underpins her practical experience and deep understanding of HR best practices. She is known for her strong leadership skills and commitment to fostering a positive, inclusive workplace culture.More...
Simone Paganini
Python expert - Cloud Specialist@Self Employed
Verified
Simone Paganini is a highly skilled IT specialist with a proven track record in managing complex IT projects, implementing new technologies, and improving operational efficiencies. With a strong technical background and excellent problem-solving skills, Simone excels in developing and executing strategic IT initiatives that support business objectives. His areas of expertise include network administration, cybersecurity, and system integration. Simone's leadership and communication skills make him effective in collaborating with cross-functional teams and communicating technical information to non-technical stakeholders. His commitment to continuous learning and staying updated with the latest industry trends make him a valuable asset in any forward-thinking organization.More...
Jessica Andreotti
Marketing Manager & Social Media Manager
Verified
Jessica Andreotti is a highly skilled professional who holds the dual role of Marketing Manager and Social Media Manager. She has a proven track record of developing and implementing strategic marketing plans and managing social media platforms to enhance brand awareness, increase customer engagement, and drive sales. Jessica's expertise in market research, data analysis, and content creation, coupled with her proficiency in utilizing social media tools and analytics, enables her to effectively reach target audiences and achieve business objectives. Her strong communication and leadership skills make her adept at coordinating cross-functional teams and managing multiple projects simultaneously.More...
Alessandra Fargnoli
Senior UI designer@Retex group
Verified
Alessandra Fargnoli is a seasoned professional in the realm of user interface design, currently serving as a Senior UI Designer at Retex Group. With a strong background in both graphic design and digital media, Alessandra has a knack for creating intuitive, engaging user interfaces that enhance the user experience and drive customer engagement. Prior to her role at Retex Group, she honed her skills in a variety of design roles, always keeping herself on the cutting edge of design trends and technologies. Alessandra’s passion for UI design is evident in her attention to detail, creative problem-solving abilities, and unwavering commitment to excellence.More...
Matteo Pelosi
Software Developer@PM Creative
Verified
Matteo Pelosi is a proficient Software Developer at PM Creative company. He applies his strong coding and debugging skills to develop and implement software applications, contributing significantly to the company's digital projects. Matteo's expertise in various programming languages and his ability to solve complex software issues have led to the successful completion of numerous projects. His role also encompasses collaborating with the creative team to design user-friendly interfaces and improving systemMore...