Wine.com.brSr Growth Marketing Specialist
Feb. 2020 - Jan. 2021São Paulo, Brasil• Leader in the renewal/re-purchase journey front
• Leader in the Upsell journey front
• Management and strategy in segmentation for conversion optimization
• Management of CLM (Conversion | Revenue | LTV) action indicators
• Management of growth squad tests (A/B Test | CRO | CX)
• Management of growth indicators
• Development projects (New channels, CRM, automations)
• Development and planning of calendar, promotions, and omnichannel communication (sms | emm | push | WhatsApp) Results: 4.75x increase in the percentage of incentivized renewal (~31% renewal per batch)
8x increase in upgrade volume (3.3x increase in conversion rate)
Implementation of 4 new communication channels