15 years of experience in the service market focusing on B2C, directly involved in base management and strategy, product development, strategic planning, innovation, CRM, and Growth.
Expertise in base and portfolio management, public diagnosis and segmentation, channel management, budget control, sales funnel, customer journey, and offer development with a focus on acquisition, loyalty, and profitability through NBO and CLTV methodologies.
I actively participated in the companies I worked for in projects that involved revenue growth, customer acquisition, LTV increase, customer loyalty, churn reduction, improvement of customer experience (CX), development of customer journey success (CS), Growth, and satisfaction increase (NPS).More...
Rafaela Santos da Silva
Gerente de Marketing e Geração de Demanda@Enghouse Navita e Enghouse Insights
Verified
Enghouse Navita and Enghouse Insights have experienced significant growth over the past quarter, with an increased demand for our software solutions. Our marketing strategies have effectively reached our target audience, resulting in increased brand awareness and lead generation. The introduction of new digital marketing campaigns has also contributed to this success. However, there is potential for further growth in untapped markets. Moving forward, we aim to focus on expanding our reach in these areas, while continuing to innovate our product offerings to stay competitive in the rapidly evolving tech industry.More...
Caled Fares
CFO@Sequoia LOGISTICS
Verified
Caled Fares is a seasoned C-level executive with expertise in corporate turnarounds, financial management, and business development. Known for his strong commercial acumen, he excels in leading major negotiations and strategic projects. As the current CFO of Sequoia Logística S.A., he manages finances for invested companies and directs strategic acquisitions. Caled also teaches Financial Management in Marketing, leveraging his extensive experience to educate others.More...