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Work Background
OMLIFT ConsultingDigital Product Strategy – Madison Energy Infrastructure
Feb. 2024 - Apr. 2024Vienna, Virginia, United StatesIn this capacity, I crafted a digital product strategy to ensure digital products alignment with MEI's overall business goals and objectives, while capitalizing on emerging opportunities in the digital space.
Related Skills: Digital Product Strategy Development, User Experience Optimization, Needs Analysis
Following is the highlight of the value that I brought in to Digital Product Strategy – Madison Energy Infrastructure:
☛ I optimized user experience and decreased transaction time by 50% through conducting in-depth needs analysis and launching a new CRM system in four months.
OMLIFT ConsultingCRM Strategy - Apollo Edison
Oct. 2023 - Jan. 2024Philadelphia, Pennsylvania, United StatesIn this capacity, I conceptualized and designed a sophisticated database that integrated CRM with energy data. Related Skills: Database Designing, Market Share Expansion, Product Launching Following is the highlight of the value that I brought in to Apollo Edison:
☛ I implemented a forward-looking product roadmap to facilitate the launch of pioneering digital energy analytic products, propelling Apollo Edison to the forefront of energy insights and expanding market share by 10%.
OMLIFT Rev Ops ConsultingPresident and Founder
Sep. 2023Miami-Fort Lauderdale AreaAs President & Founder I led the successful establishment of OMLIFT Consulting from scratch and achieved over $120K in projects in the first six months.
ChenMedSenior Director Rev Ops and Growth Analytics
Feb. 2021 - Mar. 2023In this capacity, I directed and facilitated a high-performance team of end-to-end BI developers to enhance operational efficiency by 15% across 160+ value-based primary care centers in one year.
Related Skills: Operational Efficiency, Lead Funnel Optimization, Customer Satisfaction
Following are the highlights of the value that I brought in to ChenMed:
☛ I designed and implemented analytics for the core Growth Model, which optimized the lead funnel, drove a 10% increase in organic sales, and generated $3M in revenue in the second year. ☛ I assisted the onboarding of 400 field sales professionals and boosted sales productivity by 25% through executing a new sales incentive compensation program and automating CRM and EHR data processes. ☛ I spearheaded the successful launching of a Marketing Analytics Framework, which resulted in a 25% increase in marketing ROI through improved measurement and optimization of lead generation, brand awareness, retention, recruitment, and advocacy efforts while generating additional $1M in revenue in the first year.
☛ I enhanced accountability and reduced call wait times by 15% through integrating reporting from three separate call centers into a unified dashboard, which led to a 30% improvement in overall customer satisfaction.
WGL EnergyDirector of Marketing and Analytics
Jul. 2019 - Feb. 2021Washington D.C. Metro AreaIn this capacity, I offered strategic leadership to a team of over 10 marketers and analysts to oversee all B2B and B2C marketing activities, including brand management, product launching, advertising, marketing collateral production, and events organization.
Related Skills: Brand Management, Product Launching, Advertising, Marketing Collateral Production, Events Organization
Following are the highlights of the value that I brought in to WGL Energy (Top Mid-Atlantic Retail Energy Marketer):
☛ I boosted web sales as well as increased revenue by $10M through launching a new renewable energy subscription and a cash back product.
☛ I stimulated customer growth, generated margin uplift, and increased revenues by 15% through developing strategic models. ☛ I increased web traffic by 500% by creating multi-channel marketing campaigns, leading to a 150% increase in digital sales.
Clean Energy Leadership InstituteFellow
Mar. 2019 - Aug. 2019Washington DCCELI is a 501(c)(3) nonprofit dedicated to developing a diverse community of experts to lead the transition to a clean energy economy. CELI believes technological innovation, financial creativity, and increasing public engagement are essential to solving our complex global energy and climate challenges.
WGL EnergySales Analytics Manager
Dec. 2014 - Feb. 2021Washington D.C. Metro AreaIn this capacity, I enhanced customer retention and new sale revenues by more than $20M per year through launching a Salesforce CRM system for a multichannel sales team.
Related Skills: Business Review Presentations, Standardized Dashboards, Multitasking Following are the highlights of the value that I brought in to WGL Energy (Top Mid-Atlantic Retail Energy Marketer):
☛ I built a team of BI analysts to evaluate pipeline management metrics and performance of sales tracking systems, while improving sales team performance by 25%.
☛ I decreased sales losses up to $100K/year by improving sales execution using DMAIC methodology, certified Six Sigma Greenbelt.
☛ I implemented DocuSign to streamline internal and external contract routing, minimizing turnaround times by over 200%. ☛ I established standardized dashboards and reports for quarterly business reviews, optimizing decision-making speed by 50%.
☛ I delivered impactful quarterly business review presentations to executive leadership, which resulted in closing the end-of-year sales pipeline gap from 80% to 95% through proactive intervention based on key sales performance highlights.
Washington GasMarketing and Strategy
Dec. 2013 - Dec. 2014Washington D.C. Metro AreaProvide data analysis and performance reporting that enables the Sustainability and Business Development Division to drive sales of natural gas and related clean and efficient energy solutions.
OpowerSolutions Marketing Intern
Mar. 2013 - May. 2013San Francisco Bay AreaDeveloped marketing strategy including creating buyer profiles and social media strategy.
Created marketing intelligence for residential energy efficiency solutions.
Pacific Gas and Electric CompanyMBA Rotational Leadership Program
May. 2012 - Aug. 2012San Francisco Bay AreaManaged program development of energy efficiency products for the HVAC group in Customer Efficiency Solutions(CES) Division.
Bloom EnergyStrategy Consultant
Sep. 2011 - Nov. 2011San Francisco Bay AreaAdvised sales team on the market entry strategy for the data center market.
Researched data center market by conducting interviews with managers to determine business case.
EricssonSenior Consultant
May. 2005 - Jun. 2011In this capacity, I provided solid guidance to Tier 1 wireless carriers on business strategy, technology deployment, and vendor management, elevating client satisfaction by 50%.
Related Skills: Vendor Management, Profitability Improvement, Multitasking Following is the highlight of the value that I brought in to ERICSSON, InCode Telecom (Strategy Consulting Group):
☛ I directed and supported a consultant team to trade software products and services, producing over $600K in annual sales profit growth and boosting overall profitability by 150%.
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