PepsiCoAssociate Creative Director, PepsiCo Content Studio
Oct. 2021New York, United StatesConcept, create, and Art Direct content primarily for Mountain Dew across all socials as well as ideate and provide creative direction for brand campaign activations and TVC, where applicable. Serve as an overall creative consult for the brands. Also provide creative direction, art direction, design, copywriting, and concepting of creative as pertains to Creators League Studio creative briefs against other PepsiCo brand and partners. Collaborate with partners, vendors, and other agencies to help shape creative across digital touchpoints and beyond. Previously art directed on bubly social channels. Led the visual direction along with my Creative Director on the rebranding to "bublyworld" where we created a full style guide, visual treatment, and a physical bubly world playhouse for the cans to "live in". Launched and lead art direction in partnership with a Creative Director for Mug Root Beer TikTok, gaining over 100K followers in less than two months.