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Work Background
PepsiCoAssociate Creative Director, PepsiCo Content Studio
Oct. 2021New York, United StatesConcept, create, and Art Direct content primarily for Mountain Dew across all socials as well as ideate and provide creative direction for brand campaign activations and TVC, where applicable. Serve as an overall creative consult for the brands. Also provide creative direction, art direction, design, copywriting, and concepting of creative as pertains to Creators League Studio creative briefs against other PepsiCo brand and partners. Collaborate with partners, vendors, and other agencies to help shape creative across digital touchpoints and beyond. Previously art directed on bubly social channels. Led the visual direction along with my Creative Director on the rebranding to "bublyworld" where we created a full style guide, visual treatment, and a physical bubly world playhouse for the cans to "live in". Launched and lead art direction in partnership with a Creative Director for Mug Root Beer TikTok, gaining over 100K followers in less than two months.
(RED)Art Director
Jul. 2020 - Oct. 2021Promoted to Art Director, a newly instituted role at the organization, to oversee day-to-day and assist Associate Creative Director on brand identity and visual evolution. Manage timelines and workloads in a fast-paced environment, serve as initial review for all design, and host brainstorms and critiques to foster design experimentation and creative growth in junior team members. Plan, hire photographers, and direct at least three photo shoots/year. Serve as creative lead for Salesforce, Bank of America, Amazon, and more high-profile partners.
(RED)Senior Designer
Aug. 2018 - Jul. 2020New York, New York, United StatesConceptualized, pitched, and executed 360 marketing campaigns and activations for some of the world's leading brands, working closely with the marketing, social, and communications teams to develop content and assets. Supported the Business Development team with creative ideas for campaigns and activations for prospective partners, and regularly collaborated with and presented to executives and high-profile clients.
(RED)Designer
Jun. 2017 - Aug. 2018New York, New YorkWorked within the marketing team to develop innovative marketing solutions and eye-catching design for over 50 corporate partners to raise awareness for the fight to end AIDS. Partnered with the social media team to revamp and streamline (RED)'s social presence, including creating videos, animations, infographics and illustrations—among other design elements—to create a cohesive voice. Regularly worked on blending (RED) branding with that of our partners to seamlessly highlight each, and reviewed partner usage of our brand elements.
Penguin Random HouseJunior Designer
Oct. 2015 - Jun. 2017New York, NYWorked closely with marketing, publicity, and editorial departments for Putnam, Dutton, Blue Rider Press, and Plume—four bestselling imprints at Penguin Random House. Designed national print and digital advertisements including regularly working on newspaper ads, as well as promotional materials, videos, and other designed content including social media assets. Also sourced for vendors and regularly created printed marketing materials and swag. Used Google Analytics to track optimization and statistics, applying concrete data and learnings to design choices.
Penguin Random HouseAdvertising and Promotional Assistant, Putnam & Riverhead
Oct. 2014 - Sep. 2015New York, NYStarted with Putnam and Riverhead imprints, working as a promotional design assistant, keeping track of calendars and project grids. Designed digital and print advertisements as well as promotional materials. Supported the director with ad buying, organizing campaigns and booking placements with outlets including Shelf Awareness, Goodreads as well as regional and national media outlets.
Boston MagazineContributing Digital Editor; Digital Editorial Intern
Jan. 2013 - Aug. 2014BostonContributed at least two photo stories a week, along with profiles, Q&As, and event writeups. Worked under the Digital Editor to create a digital archive of 40 years of “Best of Boston” overseeing a team of interns and freelancers. Uploaded stories and photos to the site, working regularly with WordPress and HTML.
Boston CollegeResearch Assistant for Professor Kelly Rossetto
Jan. 2013 - Jun. 2014Communications DepartmentTranscribed interviews, and worked with professor Rossetto and another assistant to develop coded emotion-based responses for a study about family communication.
AOLTravel Freelancer
Jan. 2013 - Jan. 2014Wrote, researched, and photo sourced two articles about Boston for separate AOL Travel packages.
The Heights, Inc.Graphics Editor
Jan. 2013 - Dec. 2013Boston CollegeWork with an assistant to create all of the graphics for the bi-weekly, award-winning newspaper. Consistently have to work on many different projects, quickly and efficiently completing graphics for all sections. Work extensively with Adobe Photoshop and InDesign, some experience with Adobe Illustrator.
The Heights, Inc.Layout Editor
Jan. 2012 - Dec. 2012Boston CollegeCreate the front page layouts for every section of The Heights, the bi-weekly, independent student newspaper of Boston College. Also create the Scene Spread for Thursday issues. Attend bi-weekly productions and hold meetings with other editors outside that time to arrange layouts. Work with 38 editors to keep the paper running smoothly and make sure that there is a aesthetic cohesion across sections. The position gave me 40 hours a week of Adobe InDesign experience, so I am significantly familiar with the program. Received The 2012 Associated Collegiate Press Honorable Mention For News Front Page for a layout I created.
White Mountain CreameryIce Cream Scooper and Cake Decorator
Sep. 2011 - Jun. 2014Started immediately as cake decorator. By the fourth shift was responsible for opening the store; provide cordial, fast, and accurate service in a high-volume store.
Her Campus Boston CollegePhotographer
Sep. 2011 - Dec. 2012Photographer for the online magazine, take pictures for various articles including a "Workout of the Week" blog every week.
Valley Hunt ClubSwimteam Coach and Swim and Tennis Coach
Jan. 2009 - Jan. 2014May- August each summer from 2009-2014. Trained a total of fifty swimmers from ages 3-15 and taught private lessons; adapted techniques to different age groups. Selected as Assistant Coach for the under 5 group for Summer 2011.
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