As someone who’s spent the last decade crafting bold, eye-catching campaigns, I’m always looking for ways to turn marketing strategy into storytelling that sticks. Whether it’s leading social-first initiatives for Mountain Dew at PepsiCo’s The Studio, building brand identities from the ground up, or launching content that sparks real engagement, I love creating work that makes people stop scrolling—and actually feel something. Through my experience in the nonprofit space at Bono's AIDS nonprofit, (RED), where I worked with top global brands and my time at Penguin Random House in advertising and promotional creative, my experience has run the gamut.
I’m a creative and detail-obsessed graphic designer who will go the extra mile to turn marketing and advertising strategies rooted in human truths into eye-catching, effective campaigns. I live for bold branding and smart
storytelling, adding extra flair with hand lettering and illustration when the moment calls for it.More...