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Work Background
DataGo!CMO
Jul. 2023 - May. 2025Russia, Moscow1. Brand Positioning Management for Product and Consulting Directions, Development of Brand Awareness:
• Development of communication strategy;
• Marketing department budgeting;
• Organization and execution/participation in offline and online events;
• Formation of Product Marketing Mix;
• Writing and distributing specialized content (case studies, articles, commentaries, reviews);
• Development of a new website (with a team); 2. Generating Regular Revenue for the Company by Providing In-Demand Products to the Market:
• Attracting SQLs within the framework of unit economics. Key Achievements:
• Written more than 15 articles (over 300k views);
• Developed 8 case studies with current companies from the top 100 in Russia (e-commerce, retail, finance, etc.);
• Completed a rebranding and launched a new website;
• Conducted 8 webinars and meetups (over 1000 targeted registrations);
• Participated in/hosted 7 offline events (internal and external);
• Defined the Marketing Mix and found the Marketing Product Fit (established positioning and identified USPs);
• Established internal processes (feedback collection, case study and event guidelines, decision-making processes , MVP testing, etc.).
Senior ПомидорMarketing Specialist
Nov. 2022 - Apr. 2023Москва, РоссияMain Responsibilities:
• Developing and implementing marketing strategies for each project;
• Identifying promotion channels and content;
• Overseeing a team of content managers and designers;
• Creating plans and tracking metrics;
• Continuously researching the market and monitoring competitor statistics;
• SEO optimization and analysis;
• Working with analytics;
• Developing a partnership program;
• Developing a referral program;
• Generating ideas and creative content for promotion channels;
• Creating POS materials and lead magnets;
• Implementing SERM (Search Engine Reputation Management). Project Characteristics:
• Complete absence of marketing budgets. Consequently, there was no paid advertising activity, only organic growth. Results: • Identified channels for audience acquisition and engagement;
• Increased the number of active subscribers in channels and the engagement rate (ER);
• Established the image of each project, brand awareness, and marketing processes within the companies;
• Developed content and defined the Tone of Voice (TOV) for all projects;
• Created partnership and referral programs with action mechanics for each project;
• Established partnerships with other market players;
• Completely packaged presentation materials;
• Edited, populated, and SEO-optimized websites;
• Streamlined various work mechanisms: gathering feedback, distributing lead magnets, informational funnels, chatbots, etc.;
• Identified channels for attracting organic traffic;
• Recording podcasts and live streams, and attracting audiences to them.
Power eatCMO
May. 2021 - Mar. 2022Москва, РоссияResponsibilities:
• Development and implementation of digital strategy;
• Monitoring marketing effectiveness within the framework of unit economics;
• Working with the ERP system, integrating with other services (end-to-end analytics, email and SMS services, advertising channels, etc.);
• Generating and implementing new hypotheses based on analytical data;
• Preparing marketing materials, products, and solutions from information gathering to design with contractors;
• Building a regular end-to-end system of analytical reporting: website traffic, conversion by source, orders, costs/revenues, CTR, CR, CPO, CPC, CPL, CV1, ROI, ROMI, LTV, ROAS, etc.;
• Working with the company's websites (3) (website content population, development of new service descriptions, conversion optimization, usability, landing pages, copywriting);
• Controlling and analyzing the effectiveness of marketing budget usage, optimization;
• Reporting;
• SERM (with the help of contractors);
• Developing the structure of the Marketing Department (including selecting contractors), delegating tasks among department employees, and monitoring the completion of assigned tasks. Key Results:
• Developed a promotion strategy (identified channels and USPs);
• Streamlined the operation of CPA channels (targeted and contextual advertising): increased inbound traffic flow by 3x while maintaining the budget, inbound leads were within unit economics;
• Tested over 100 hypotheses for traffic acquisition (all channels), identified the most effective ones;
• Developed a new website (conducted A/B tests and tested about 10 hypotheses);
• Implemented end-to-end analytics and other reporting systems;
• Increased brand awareness through the implementation of new tools;
• Prepared a large amount of content for use in advertising purposes.
iResidence - Creating Living SpacesПомощник директора по маркетингу
Aug. 2017 - Aug. 2019Москва, РоссияCreative Concepts and Communication Tools:
• Development of marketing strategy;
• Product packaging and launch using marketing staff, contractors, and related departments;
• Working with analytics: Yandex Direct, Google AdWords, Power BI;
• Building end-to-end analytics (Excel);
• Managing advertising campaigns with a contractor – budget from 3 million RUB/month;
• Developing sales funnels for target channels;
• Working with segmentation and target audience analytics;
• Creating and launching websites (CMS WordPress, Tilda, custom-built websites);
• Tasking designers/front-end developers/copywriters/PR/SEO and analyzing results;
• Managing advertising campaigns on social media – Facebook, VK, Instagram;
• Preparing offers for target audience segments;
• Tracking information on forums, monitoring relevant websites;
• Preparing offers for promotions, contests, discounts.
• Marketing team of 4 direct reports + contractors;
• Working with the sales department to improve customer service quality (working with CRM - AMO CRM, preparing scripts, handling objections);
• Preparing presentations and POS materials. Software & Tools:
Power BI, Origami, Microsoft Office, Adobe Illustrator, Adobe Premiere, Figma. Administrative Responsibilities:
• Detailed monthly budget calendar planning;
• Training department employees (product, control, analytics);
• Creating and maintaining a payment schedule;
• Interacting with related departments to assign tasks;
• Preparing cost estimates based on commercial proposals from contractors, conducting tenders;
• Preparing POS materials and monitoring execution, supplying the office with promotional materials. Analytical Responsibilities:
• Analyzing competitors' advertising activities;
• Analyzing and forming proposals for changes to the company's product;
• Analyzing competitors' products;
• Analyzing the competitive advantages of the company's products.
Reporting
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