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Work Background
Hedley & BennettSenior National Sales Manager
Jan. 2022 - Mar. 2025Los Angeles, California, United States-Built from scratch a high-performing sales team, including five direct reports and five independent 1099 representatives/groups, to attain significant market expansion.
-Coached and developed a team previously focused on inbound sales, to a culture of outbound sales creating sales hunters, increasing new business by 35% in year one and 45% in year two.
-Established relationships with key retail partners, including Ace Hardware, Macy's, Nordstrom, and other large retailers. -Led retail storytelling initiatives with retailers, increasing sell-through by 38% via branded marketing displays and point-of-sale content. This includes eCommerce and in-store activation to drive omni-channel visibility. -Enhanced monthly sales pipeline to achieve an increase from $500K to $2.5M while increasing close rates from 22% to 35%.
-Built a KPI system to give sales reps and leadership instant visibility into performance data.
-Structured continuous professional development including sales workshops, 1 on 1 coaching sessions thus creating a more engaged and effective sales force. This included prospecting & qualifying training. -Utilized AI and automation tools such as Apollo, HubSpot, ZoomInfo and ChatGPT to build effective prospecting lists and results-driven campaigns.
-Built automated post-sale email workflows within CRM, increasing referral-driven business by 22% in 2023 and 28% in 2024.
High Caliber LineSales Manager - Head of Sales
Aug. 2020 - Jan. 2022Los Angeles Metropolitan Area-Guided a sales team of 10, shifting from passive inbound to proactive outbound methods to exceed targets by 125%.
-Elevated client relationships by leading efforts to build interactions that exceeded single transactions which resulted in an increase in repeat business by 150%.
-Developed a customer-centric sales strategy resulting in a team of “solutions providers” instead of sales reps. -Doubled monthly sales pipeline from $750K to $1.5M by implementing initiatives focused on new and repeat business.
-Restructured sales operations and encouraged a higher AOV, which boosted gross margins from 48% to 65% within eight months.
-Built a KPI system to evaluate the success of the sales team so the CEO and leadership team had a full snapshot of our sales.
Remuda MotoringCo-Owner
Jan. 2020 - Mar. 2025Austin, Texas, United StatesSince moving the business to Austin, TX, I have handed most control over to my business partners. I previously led all facets of full vehicle restorations by coordinating financial operations and managing sales and purchases of undervalued auto parts. Determine areas of improvement, resolve complex issues, and provide insights to deliver value-over-time outcomes.
-Established Pierce Motorworks and grew the company to a profitable business focused on restoring and selling classic cars.
-Co-founded Remuda Motoring and restored high-value vehicles, including a $200K+ Bronco, to enable continuous growth.
-Championed efforts to secure potential opportunities for TV show features to enhance company visibility across the classic car restoration industry.
PollenSales Manager
Jan. 2020 - Aug. 2020Greater Los Angeles Area-Shifted my team from a primarily inside sales model, focused on college students, to targeting a broader demographic, including recent college graduates with higher disposable incomes.
-Enhanced company growth by identifying new markets despite pandemic challenges. Boosted customer re-engagement by 45% through effective relationship development
-Optimized business operations, steering team of 25 through transitional phase.
-Conducted monthly sales workshops to boost team efficiency and nurture ongoing professional development.
-Achieved a 30% rise in sales and a 10% boost in conversion rates by conducting competitive analysis, integrating multi-touchpoint selling techniques, refining outreach strategies.
EssentraSales Manager
Dec. 2018 - Jan. 2020Greater Los Angeles Area-Directed 6-member team with effective upselling and cross-selling tactics to achieve higher sales and enhanced client contentment.
-Conducted workshops focused on sales techniques to drive revenue growth.
-Achieved an additional $500K in revenue within 6 months by drafting a re-engagement campaign targeting dormant customers.
-Improved the team's win rate from 34% to 40% by guiding teams in negotiating and closing. Built $8M pipeline with a high close rate.
-Realized a 10% growth in revenue through upselling and a 12% increase in cross-selling by offering pricing incentives for bulk purchases.
EssentraSales Representative / Essentra Graduate Program
Nov. 2015 - Dec. 2018Greater Los Angeles AreaCompleted the Essentra Graduate Development Program (10/2018). Presented our final project on developing our Specialty Filters division to the CEO and Board of Directors (GMC). Proposal: focus on market research to drive product innovation outside of the tobacco industry. We focused on entering the Chinese market with the realized market trends and research we conducted. The project was well received and major portions have been implemented. Essentra Graduate Development Program:
One of 16 Essentra employees to be selected to participate in an MBA style program with international travel and exposure to the daily operations of Essentra PLC. Areas of study: sales, management, finance, manufacturing and operations. I was tasked with additional responsibilities to give me a more well rounded view of the Essentra PLC business which have converted into important skills to develop my career. Sales:
-Grow business with key accounts in the Western Division of United States.
-Each month, required to maintain sales pipeline, add $75,000 worth of new business and close $25,000 in new business each month. (on average adding $75,000+ and close on average $30,000)
-2016 10% above personal goal, 2017 12% above personal goal. -Oversaw quoting opportunities for existing customers and insure products are arriving on time and in full to assure efficiency.
-Developed call plans to contact leads to insure successful and meaningful discussion each day with a high volume of daily outbound calls.
-Analyze spending trends throughout the year to forecast where the industry is headed due to economic change.
-Pushed the team to be outbound sales focused.
Beta Theta Pi -Beta Beta ChapterPresident
Jan. 2014 - Jan. 2015Oxford, Mississippi-Leadership and Collaboration: Elected by membership; responsible to Beta Alumni Board of Directors and University Dean of Students; collaborated with University Inter-Fraternity Council; built outstanding relations with all significant partners; team building; public speaking.
-Budget Management: Administered $595,000 fraternity corporation; budget development for deferred maintenance, employees, essential costs, social activities, and philanthropy commitments; expenditure approvals; controlled expenditures; inherited a budget deficit and built a healthy reserve for future years.
-Contract Negotiations and Management: researched vendors; negotiated prices; finalized contracts; resolved disputes; critical thinking; documentation.
-Personnel Management: Built Executive Board and Chairmanship team; responsible for job performance of all officers and chairmen; supervised Chapter employees; resolved ethical standards violations.
-Recruitment: Increased membership in Chapter by 150%; creative marketing; alumni outreach.
-Problem Solving: Resolved issues with fraternity brothers and parents; fostered outstanding relations with the University Administration and Law Enforcement; resolved financial matters.
-Time Management: Multi-tasked scores of duties and deadlines for the fraternity, while building my business, and maintaining my academics; prioritized responsibilities; utilized MS Office Task Management.
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