OEC (OEConnection)Product & Marketing Designer
Mar. 2011 - Jan. 2014Fairlawn, Ohio, United StatesOEConnection's automotive software is the most comprehensive solution to locate, buy, sell, and manage your OEM parts inventory. OEC is the industry leader in technology solutions to sell more original equipment parts. • Directed UX/UI design projects for automotive parts and repair solutions, utilizing persona development, journey mapping, and interaction design (IxD) to increase user engagement and drive business value. • Developed cross-platform design solutions for tools used by 135,000 repair shops and 30,000 dealerships, enhancing efficiency through responsive design and usability testing. • Produced marketing collateral supporting a $14 billion transaction network, using typography, color theory, and visual design to align with brand identity.