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Work Background
ServiceNowDirector, Campaign Marketing
Feb. 2017Santa Clara, CADirector, Global Integrated Campaigns 5.2021 - present
Global Integrated Campaigns leader responsible for Global campaign strategy and program development across the Buyers' journey. • Strategize and design integrated marketing campaigns to support Marketing and Sales motions, which are globally scalable but locally relevant, aligning to specific pipeline goals and other marketing metrics.
• Drive awareness, discovery, consideration and purchase of ServiceNow Employee Experience (HR, Workplace, Legal, GBS) and Customer Service & Operations products.
• Work across the entire marketing organization including brand, marketing operations, geo campaigns, customer advocacy, content, localization, and product/solutions marketing. Director, Global Campaign Marketing 2.2017 – 5.2021
Global campaign and demand generation leader driving integrated marketing strategy for Employee Experience business at ServiceNow.
• Led cross-functional awareness and demand programs across marketing channels including digital (paid media, website, nurture, webinars, social) and live events (industry conferences, seminars, roadshows), aligned to deliver against pipeline goals.
• Pipeline officer: managed and reported on program impact on quarterly and annual revenue target and waterfall funnel metrics. Exceed pipeline opportunity goals and driving exponential growth in emerging business area.
InformaticaDirector, Global Campaign Manager
May. 2014 - Jan. 2017Redwood City, CAManage and develop global demand generation strategies and programs and the execution of integrated marketing campaigns; and deliver reports and analytics using platforms like Marketo and Salesforce.com in alignment with the company’s overall sales objectives. • Design campaigns that align to company strategies and goals and drive sales pipeline across multiple lines of business, including Master Data Management, Data Quality, Data-as-a-Service and Big Data
• Work across the organization to define campaign targets, personas, and develop campaign content and support cross-functional teams including: web, solutions, field marketing, business units, along with the overall tracking and measurement against company business objectives
• Drive portfolio of demand generation programs cross functionally to execute outbound programs including social, email marketing, SEM/PPC, web, webinars, whitepaper campaigns, events, and database segmentation
• Manage and report on program impact value, alignment and measurement with sales goals and objectives and the retooling of campaigns to maximize effectiveness of programs
Adobe SystemsGroup Campaign Marketing Manager
Dec. 2007 - Feb. 2014San Jose, CA• Campaign marketing lead for Acrobat products working with cross functional teams to develop integrated marketing plans, KPIs, measurement and reporting, driving an established business to a subscription model. Responsible for cross functional planning, budgeting, geo input and communication strategy in FY13.
• Oversaw marketing for design and pro photography market segments of the Adobe Creative Suite, leading the shift to Adobe Creative Cloud subscription model. Lead worldwide campaigns and new product launches, including internal and external communications strategy.
• Campaign lead on sales enablement in support of Creative business, including working with sales, geos & business unit to define strategy and execute programs to drive both direct and indirect business through channel
• Geo lead from corporate to EMEA for four years, and WW geo lead for last 12 months
Adobe SystemsGroup Marketing Manager, NA Field Marketing
Jul. 2004 - Dec. 2007San Jose, CA• Managed “Ecosystem Marketing” team, which drove strategies and programs around customer engagements in support of our desktop products and managed team of 2 FT/5 consultants who supported events, programs and partner engagements.
• Successfully launched recent version of CS3 with an integrated strategy, inclusive of in-person, online and viral programs; and included various ecosystem partners who showcased solution messaging in association with the product line
• Tested and validated many new types of customer engagement and programs including: ‘Partners in Publishing’ which focused on Adobe publishing customers in NYC; ‘Advertising Matters’ a niche event that brought Adobe and agencies together for dialog about the industry trends and deployment issues, etc.
• Developed and managed the Freelancer/Jumpstart program, which assisted in retaining presentation support for over 300 events in 2007 and involved 40 Freelancers as part of the program with twice year product training along side the sales team.
Adobe SystemsGroup Marketing Manager, WW Seminars
Sep. 2000 - Jul. 2004San Jose, CA• Managed a marketing team who was responsible for providing infrastructure support from corporate marketing to the field organizations with respect to seminars and programs. • Developed seminar content, templates, print and online materials to be leveraged in-country
• Provided bench-marking including measurement of use of materials created and provided opportunity for sharing best practices across regions
Adobe SystemsProduct Marketing Manager
Jun. 1997 - Sep. 2000San Jose, CA• Managed Adobe PhotoDeluxe and Consumer Imaging line of business. • Responsible for partnership management, DI migration and channel programs, budget management, internal and external communications.
• Successfully created, managed and executed on marketing launch plans for one of Adobe top 5 products – PageMaker Plus including: Packaging, Advertising, Point of Sale materials, Public Relations, Channel, internal sales materials, and positioning vis a vis other Adobe applications.
• Managed OEM and localization effort for product line within Consumer Products Division. • Responsible for working with cross functional teams, Product Marketing, Sales, OEM accounts, Engineers and QA to effectively ship OEM GM CDs in a timely fashion. • Developed and managed online database tracking tool, providing weekly reports to senior staff
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