ServiceNowDirector, Campaign Marketing
Feb. 2017Santa Clara, CADirector, Global Integrated Campaigns 5.2021 - present
Global Integrated Campaigns leader responsible for Global campaign strategy and program development across the Buyers' journey. • Strategize and design integrated marketing campaigns to support Marketing and Sales motions, which are globally scalable but locally relevant, aligning to specific pipeline goals and other marketing metrics.
• Drive awareness, discovery, consideration and purchase of ServiceNow Employee Experience (HR, Workplace, Legal, GBS) and Customer Service & Operations products.
• Work across the entire marketing organization including brand, marketing operations, geo campaigns, customer advocacy, content, localization, and product/solutions marketing. Director, Global Campaign Marketing 2.2017 – 5.2021
Global campaign and demand generation leader driving integrated marketing strategy for Employee Experience business at ServiceNow.
• Led cross-functional awareness and demand programs across marketing channels including digital (paid media, website, nurture, webinars, social) and live events (industry conferences, seminars, roadshows), aligned to deliver against pipeline goals.
• Pipeline officer: managed and reported on program impact on quarterly and annual revenue target and waterfall funnel metrics. Exceed pipeline opportunity goals and driving exponential growth in emerging business area.