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Work Background
Walser Creative Co.Marketing Strategist
Jan. 2018United States- Architect and steer marketing campaigns as a freelance marketing strategist to enhance brand growth and market presence. - Conduct deep market research, craft customized strategies, and collaborate with diverse teams. - Monitor campaign performance, deliver comprehensive reports, and provide strategic recommendations. - Possess a proven track record in successful strategy formulation, strong analytical abilities, effective communication skills, and innovative thinking. - Demonstrate a self-driven work ethic while working on freelance and project-based assignments, showing proficiency in remote collaboration using digital tools.
American Merchandise Liquidators, Inc. Foley ALMarketing Director
Oct. 2012 - Oct. 2015Foley, Alabama, United States- Positioned brands for expanded market share and heightened penetration through innovative approaches.
- Exhibited decisive leadership in delivering exceptional results across traditional and digital campaign realms.
- Handled competing priorities and deadlines adeptly to consistently achieve key milestones.
- Oversaw the recruitment, training, and performance assessments of staff, ensuring alignment with KPIs and broader business objectives.
PalletBid.comWeb Project Manager
Jan. 2011 - Jan. 2012Foley, AL- Oversaw the creation of a bidding website, branding, and processing systems that ran parallel to the wholesale marketing division.
- Planned and successfully launched a startup sub-brand for the company which resulted in growth for the company resulting in low overhead and increased profit margins in the first year.
VelocityMarketing Manager
Jan. 2023Florida, United States- Supervise the marketing department and team while spearheading graphic design projects.
- Formulate marketing strategies to enhance brand visibility and convert prospects into leads.
- Evaluate and refine marketing plans, coordinate campaigns, communicate strategies to stakeholders, oversee graphic design tasks, analyze digital marketing metrics, and cultivate brand recognition.
- Collaborate closely with the Sales Team to optimize strategies, boost conversions, capture market share, and drive profitability.
- Manage brand partnerships, trade shows, and significant events.
Snap Peterson AgencyStrategist - Marketing/Graphic Designer
Nov. 2021 - Jan. 2024United States- Ensure the preparation of final print-ready image files for production.
- Administer multiple projects concurrently to meet stringent deadlines.
- Execute projects with creativity, speed, and precision, leveraging exceptional layout and design skills.
- Facilitate individual meetings with internal teams to assess customer design requirements.
- Formulate the visual identity and graphics for web, digital, and offline marketing materials.
Olive Baptist ChurchMarketing Director
Oct. 2015 - Oct. 2021Pensacola, Florida, United States- Conducted frequent team updates on objectives and company-wide changes via daily and weekly staff meetings.
- Led brand vision and messaging through creative direction, collaborating closely with the copywriting team.
- Directed creative designs for on-site, email-based, and online advertising strategies.
- Managed the creative direction and development of various marketing projects, including branding, photography, and graphic design.
- Reviewed and approved art and copy materials as well as proofs of printed copies developed by staff members.
- Cultivated a culture of excellence that governs creative strategies, execution, and day-to-day production.
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