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Work Background
Tempo SoftwareHead of Account-based Marketing/Field Marketing / Senior Marketing Manager
Dec. 2023 - Dec. 2024Boston, Massachusetts, United StatesInitially hired as a fractional senior enterprise ABM and field marketing lead responsible for developing and managing the entire lifecycle of targeted account-based marketing and field marketing programs, including campaign ideation, demand generation, and strategic sales enablement initiatives.
• Led marketing to accelerate customer acquisition and expand existing high-value enterprise accounts by orchestrating highly personalized, multi-channel marketing programs tailored to accounts.
• Enabled enterprise sales teams through field marketing events, training, and content to penetrate strategic accounts and close enterprise deals.
4Sight LabsChief Marketing Officer
Nov. 2023 - Nov. 2024San Francisco, California, United StatesBegan role as a fractional senior marketing director, responsible for developing and spearheading the company’s first global marketing strategy and integrated multi-touch, growth campaigns including market positioning, account-based marketing, tradeshows / field marketing, marketing research and analytics, PR/media relations, crisis communications, internal communications, messaging, website management and content strategy, and program execution across channels.
• Directed all marketing analytics and led cross-functional planning to fuel company visibility, user acquisition, customer marketing and revenue growth through targeted outreach.
• Delivered total addressable market / marketing strategies that resulted in lead / demand generation and
growth opportunities.
SCL HealthDirector, Colorado Hospital Communications
Jan. 2021 - Apr. 2022Broomfield, Colorado, United StatesResponsible for directing the development and execution of a communications strategy that delivers engaging and effective communications programs to support brand loyalty, engage key stakeholders and emphasizes our culture of “One SCL Health.”
Whitcomb, Selinsky, PCChief Marketing Officer
Oct. 2020 - Oct. 2023Denver, Colorado, United StatesAs part of the C-suite and Senior Leadership, I was accountable for marketing leadership and management of all functions associated with the execution of full-stack, funnel marketing and business development strategies to drive financial growth for the firm. I delivered effective B2B and B2C marketing campaigns; enhanced brand awareness by deploying effective brand strategies for the firm's three websites / online presence. I had a collaborative approach to motivate Practice Group Leaders (PGLs) to analyze market trends, client behavior, and competitive landscape to deliver the firm’s first digital marketing program. I sustained strong relationships with key stakeholders, and industry partners / vendor partnerships. ICP/segmentation/targeted audience focus on all executed programs.
• Delivered a newly segmented website (web development) that achieved 75% SQL increase in leads from firm's first comprehensive digital marketing program (including email campaigns, and paid social, Google and LinkedIn ads).
• Spearheaded new internal communications program related to creation and implementation of new internal website.
• Developed, launched and managed the firm’s first Business Development program with efficiencies – achieving recurring monthly revenue (deals) of $60k within the first 10 months – with conversion rates of at least 3% month-over-month and low cost-per-lead.
SCL HealthDirector Consultant, ERP Communications
Feb. 2020 - Apr. 2021Broomfield, Colorado, United StatesClose collaboration with System Communications, lead Colorado region communications and partner with each of the five care site Communications team members; responsible for the leadership, development and management of all hospital system-wide communications to support the implementation of the new ERP platform. This includes internal communications strategy and planning; deployment of all ERP communications through various internal channels to six care sites and Medical Group; development and management of the ERP Resource intranet, and close collaboration with key functional department and Ministry leadership to deliver targeted internal communications to more than 6,000 associates at a leading healthcare/hospital system in the US.
AMPLEXOR InternationalSenior Director, Global Marketing- GCS, LS/Senior Marketing Business Partner - Life Sciences
Jan. 2019 - Jul. 2020Westminster, ColoradoMarketing partner to the GCS and Life Sciences divisions which includes planning, strategy, deployment of outbound marketing and marketing communications, performance and analytics. Also responsible for leading the company's (across each line of business and vertical) targeting, segmentation, demand generation strategies and deployment, marketing and sales analytics, BDR program and all event management and performance/analytic outputs. Partnered and collaborated closely with Sales to identify and convert MQLs into opportunities and increase the sales pipeline.
AMPLEXOR InternationalSegment Marketing Director - Life Sciences
Feb. 2017 - Jan. 2019Broomfield, ColoradoResponsible for developing, deploying and managing the performance of all lead lifecycle strategic marketing campaigns for the Life Sciences division of AMPLEXOR. In this role, I partner with Sales leadership to build strategic and go-to-market plans that effectively reach customer segments --delivering on growth objectives. Other areas of responsibilities include the delivery of demand and lead generation initiatives; operationalize, and track the financial performance of targeted marketing programs through various (inbound and outbound) marketing derivatives, and effectively develop cross-functional relationships across the business to direct marketing strategies and customer insights that drive compelling business segment results. Partnered and collaborated closely with Life Sciences Sales to identify and convert MQLs into opportunities and increase the sales pipeline.
Terumo Blood and Cell TechnologiesSenior Manager, Global Integrated Communications
Dec. 2015 - Feb. 2017Lakewood, COResponsible for leading the development of global external strategic communications programs and elevating the corporate brand and profile of Terumo BCT; define and deliver the Company's voice and narrative (or story) and manage systems in place to scale it globally; “connector of the dots" to the overall business and customer insights, and articulate concepts and messaging solutions in a clear and compelling way from a Corporate perspective and manage the Company’s messaging platform, visual storytelling and editorial, as well as other initiatives that drive favorability and preference for the Company’s brand – ensuring that all business area messaging platforms are aligned to deliver the “One Company, Three Businesses, 11 Product Areas” story. Other focus areas include brand management; PR/media relations; reputation/social media marketing management; leadership presentation development and media training; analyst relations; marketing operations; issues management and crisis communications. Marketing lead for all Sales Operations and support implementation of SalesForce.
Zimmer BiometLead - Strategic Marketing and Communications
Jun. 2015 - Dec. 2015Broomfield, COWorked as a consultant for the Spine business following the acquisition by Zimmer. Responsible for developing, executing and managing a strategic marketing communications platform in order to deliver the business unit's marketing automation and digital communications platform; messaging and compelling brand positioning that differentiates Zimmer Biomet Spine from its competitive landscape; rebranding platform for Tier One lead brands; sales enablement community via online and app; Scientific Affairs PR platform; tradeshows and convention management, and social media marketing and internal communications programs.
IQNavigator (company acquired)Director, Corporate Communications and Marketing
Nov. 2014 - Jul. 2015Centennial, COResponsible for developing, executing and managing the Company's strategic corporate communications platform in order to deliver effective, integrated, global PR/media relations, content marketing and internal/employee communications programs. Other primary responsibilities include collateral/brand architecture (branding and positioning) strategies, analyst relations, executive communications and building/managing and coaching collaborative teams.
tw telecom (company acquired)Senior Manager, Corporate Communications and Marketing
Oct. 2013 - Nov. 2014Lone Tree, COResponsible for developing and executing upon the Company's strategic and tactical communications/marketing platforms in order to deliver effective, integrated marketing communications programs with applied metrics. Other focus areas are message and collateral/brand architecture strategy development, digital and channel marketing communications, internal/employee communications strategy, lead generation, Public/media relations, social media marketing management and reporting metrics, relationship building campaigns, Marketing and Corporate Communications operations, marketing automation, CRM and building/managing collaborative teams.
Northpointe, Inc. (position relocated)Director, Marketing and Communications/Business Development
Aug. 2011 - Aug. 2013Golden, COResponsible for the leadership and execution of the Company’s first comprehensive content marketing and communications platform which include strategies and initiatives to support product development, sales, research and business development goals. Other functions include the development and execution of the Company’s strategic, targeted marketing plans and its operations budget; manage all social media (Facebook, Twitter, LinkedIn) and online/digital marketing programs and identify metrics using Radian6, TrackSocial, Sentiment and Lithium – using key metrics against aggregate performance metrics; create and launch marketing programs using CRM tools including Eloqua/Marketo and SalesForce; supporting the Sales function to maximize potential revenue in the assigned target market; manage all communications activities, including internal and external communications programs as well as public/media relations efforts; manage and coordinate with outside resources including vendors and communication agencies; develop and manage the collateral architecture strategy and promotional materials; brand development and management; develop and monitor online/digital marketing programs including social media, email marketing, websites, event marketing and other tactics that enhance online presence and develop and execute the message strategy.
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