4Sight Labs
Company Employees
Sherri Hughes-Smith
Chief Marketing Officer (fractional)
Verified
I am a global strategic and results-driven marketing leader with deep expertise in performance-based marketing, brand management, and strategic business development. With a proven track record in SaaS, medical devices/healthcare, legal services, and telecommunications, I specialize in driving revenue growth, optimizing marketing performance, and elevating brand positioning on a global scale. I excel at full-stack marketing, blending market research, SEO, content marketing, and sales enablement to create high-impact strategies that generate leads, accelerate customer acquisition, and enhance brand visibility. My ability to execute data-driven, revenue-focused marketing programs has led to business growth and improved marketing efficiency. Key Expertise & Achievements: Business Development & Growth - Generated $60K in recurring monthly revenue within 10 months by launching the first Business Development program at Whitcomb Selinsky, PC, achieving consistent month-over-month conversion growth. - Increased enterprise sales lead pipeline by 32% at Amplexor by implementing targeted ABM and demand generation strategies that maximized customer acquisition and engagement. - Developed and executed multi-channel marketing campaigns that expanded market reach and lead conversion by 75%, driving business expansion across global markets. Performance-Based Marketing & Revenue Optimization - Boosted lead generation and MQL conversions by 63% by aligning digital marketing, automation, and sales enablement strategies using Google Analytics, SEMRush, HubSpot, and Salesforce. - Revamped enterprise marketing programs, resulting in a 75% improvement in lead nurturing effectiveness and measurable revenue growth. - Led high-impact performance marketing initiatives, optimizing SEO, paid media, and analytics-driven decision-making to improve conversion rates and marketing ROI. Brand Development & Strategic Positioning - Led six successful corporate rebranding initiatives, ensuring brand consistency and global alignment across multipleMore...