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Work Background
Senior UI/UX Designer & Researcher
Dana-Farber Cancer InstituteSenior UI/UX Designer & Researcher
Feb. 2024Boston, Massachusetts, United StatesAs a Senior UI/UX Designer at Dana-Farber Cancer Institute, I lead the creation of visually compelling and user-centered digital experiences for patients, caregivers, clinicians, researchers, and donors. Collaborating with cross-functional teams, I translate complex business requirements into intuitive interfaces while ensuring accessibility and inclusivity. My role encompasses the entire design process—from user research and ideation to prototyping and final implementation. Conduct user research and usability testing to inform design strategies and enhance user interactions. Develop information architectures and high-fidelity prototypes using Figma to communicate design concepts effectively. Champion accessibility by adhering to WCAG guidelines and proposing innovative solutions that advance digital experiences.
Principal User Experience Designer
FreelancePrincipal User Experience Designer
Jun. 2022 - Feb. 2024Rhode Island, United StatesFreelance User Experience (UX) Designer: Intuitive Interface Design: Create user-friendly and visually appealing interfaces, translating complex concepts into seamless user experiences. Wireframing & Prototyping: Develop interactive wireframes and prototypes to guide development teams, ensuring efficient design implementation. Usability Testing: Conduct rigorous usability tests, gathering user feedback to refine designs and optimize user journeys. Collaborative Workshops: Facilitate workshops with clients to extract user insights, align design goals, and foster collaborative problem-solving. Freelance UX Strategist: User Research & Personas: Conduct in-depth user research to develop accurate personas, inform design decisions, and align solutions with user needs. Product Roadmapping: Devise comprehensive product roadmaps by analyzing market trends, user feedback, and business objectives. Design Thinking Workshops: Lead design thinking workshops to foster creativity, generate innovative solutions, and enhance cross-functional collaboration. Metrics-Driven Insights: Implement data-driven approaches to measure user engagement, making informed design iterations and enhancing user satisfaction.
Assistant Vice President User Experience
FM GlobalAssistant Vice President User Experience
Apr. 2017 - Sep. 2020Johnston, Rhode IslandLed a diverse design group of 70+ individuals, implementing design thinking, user research, content strategy, and design systems. Articulated knowledge and navigation through the design thinking process of research, ideation, and interaction to produce well-thought-out user outcomes. Led 5+ strategic user-centric projects, creating research findings and conceptual vision journeys to highlight opportunities for senior leadership. Conducted 100+ participatory design sessions with users to understand and discover new opportunities, enabling concise design decisions. Collaborated with Product to refine complex business problems, prioritize roadmaps, and ensure user-centered design practices. Advocated for user-centered design solutions while considering business goals and technical constraints for balanced outcomes. Led 40+ workshops to gather user insights, contributing to enhanced user understanding and improved design outcomes.
Senior UX Consultant
FM GlobalSenior UX Consultant
May. 2016 - Apr. 2017Johnston, Rhode IslandCollaborated with cross-functional Agile teams, using standard UX research methodologies such as contextual inquiry, card sorting, and think-aloud protocols. Hosted educational sessions to elevate the design maturity of the organization and coached design and development teams on using defined guidelines and standards.
Director, User Experience Design & Engineering
STAPLES, IncDirector, User Experience Design & Engineering
Feb. 2014 - May. 2016Greater Boston AreaLed the strategic shaping of user experience for the global redesign of Staples.com. Managed a team of Visual and UX designers, creating strategic documentation, card sorting exercises, site maps, wireframes, and usability testing for a full-site redesign. Acted as the primary point of contact for all third-party vendor relationships.
Sr Manager, User Experience Designer
STAPLES, Inc.Sr Manager, User Experience Designer
Apr. 2012 - Feb. 2014united statesAbility to drive solutions and concepts through a process from 'ideate', to 'articulate', and on to supporting the construction/execution of user experience concepts. Work closely with cross-functional teams, including business stakeholders, marketing and merchandising managers, web designers, copy writers and web developers to create innovative, easy-to-use, engaging shopping experiences which lift site conversion/AOV. Orchestrate and drive development and execution of UX designs, including: User research, Persona development, User scenario models, Design concepts, Wireframes and Prototypes, Mental models, and AB/multivariate testing. Develop a library of UX principles that ensures user interaction consistency and best practices across e-commerce projects and web properties.
Art Director, Sr User Experience & Interaction Designer
STAPLES, Inc.Art Director, Sr User Experience & Interaction Designer
May. 2007 - Apr. 2012Spearhead business development and client initiatives that involve Information Architecture, Interaction Design, Content Strategy and User Research. Work collaboratively with Creative, Technology and Strategy to create compelling, insight-driven, experiences. Ability to set the course for the larger team and justify the direction to the client through a user-centered design process.
Vice President, Creative Director
Louis M. Gerson Co., Inc.Vice President, Creative Director
Jun. 2002 - May. 2007
Creative Director, Senior Web Designer
BX.COMCreative Director, Senior Web Designer
Jan. 2000 - Dec. 2002
Associate Creative Director, Senior Web Designer, Freelance Designer
Crabtree & EvelynAssociate Creative Director, Senior Web Designer, Freelance Designer
Jan. 1999 - Dec. 2000

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