STAPLES, Inc
Company Employees
Efren Hidalgo
Sr. UI/UX Designer & Researcher @Dana-Farber Cancer Institute
Verified
Principal UX Designer with 16+ years of experience formulating innovative and research-based UX design strategies and solutions that address complex business problems, elevate customer satisfaction, and boost ROI. Track record of leading cross-functional teams to facilitate end-to-end implementation of UX design projects within fast-paced, environments. History of elevating user retention and engagement by leveraging high-fidelity mockups, wireframing, and user-centered design methodologies. Successful in reducing development time and facilitating data-driven decision-making by leveraging market intelligence, employing A/B testing, and using Google Analytics. Background in boosting sales revenue and achieving substantial cost-savings while transforming platforms/tools, redesigning B2C and B2B platforms, and spearheading CMS integration while following quality assurance standards. Strong communication and creative-thinking skills with an ability to translate and present complex design concepts understandable for technical and business stakeholders. Deep knowledge of Agile/Scrum methodologies, Lean UX, iterative improvements, design thinking concepts, and ADA compliance regulations.More...