SBC AdvertisingDigital Content Manager / CX Analyst
Jul. 2015 - May. 2017Columbus, Ohio AreaAs a Digital Content Manager, I had the opportunity to collaborate with top-tier and Fortune 100 companies, playing a key role in establishing and enhancing their digital and social brand identities. In this capacity, I worked closely with multiple clients, conducting strategic analysis and reporting to create impactful, tailored content across various channels. Reporting directly to the Senior Vice President, I contributed to the development of strong client relationships and ensured the successful execution of digital initiatives. Key responsibilities included evaluating customer research, market conditions, and competitor data to inform strategic decision-making. I developed and implemented effective strategies to drive online traffic to client websites. By exploring innovative approaches, I identified new social networks to engage with and reach our target audiences. This dynamic strategy allowed us to adapt to evolving market conditions and maintain a competitive edge in the digital landscape. A significant aspect of my role involved tracking, measuring, and analyzing all initiatives to provide comprehensive reports on social media ROI. Utilizing tools such as Salesforce, Cision, Google Analytics, and Sprout Social, I meticulously managed online brand and product campaigns. This hands-on experience not only enhanced my analytical skills but also optimized campaign performance and elevated brand awareness.