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Work Background
AtlasVice President of Marketing
Feb. 2021Lafayette, Louisiana Metropolitan Area
AtlasDirector of Marketing
Sep. 2019 - Feb. 2021Lafayette, LA
ATC Group Services LLCMarketing Communications Manager
Oct. 2016 - Sep. 2019Lafayette, Louisiana Metropolitan Area
Superior Energy ServicesMarketing Manager
Oct. 2014 - Nov. 2015Lafayette, Louisiana AreaPublic Relations and Advertising:
Represent the company as a brand ambassador for all media relations opportunities, television and radio interviews, and sponsorship interviews. Managed an agency in the strategic planning and implementation of an annual PR and Advertising campaign for corporate and 35+ subsidiaries. Worked with subject matter experts and writers to identify, write and edit content for press releases, web announcements, magazine articles, and various other communications. Worked with digital experts to plan social campaigns and execute digital media strategies. Organized and managed award submissions and internal surveys. Trade Shows and Events:
Managed the research, planning, budgeting, designing, staffing, logistics and execution of 20+ trade shows, in 12 countries, with an annual budget of $2M. Streamlined the event staging process to provide platform for business development employees to gain qualified leads resulting in over $50M in lead conversions throughout career. Organized volunteers and company resources for company-sponsored charity events, concerts and media opportunities. Project managed all executive events including Analyst & Investor's Day on behalf of the company CEO. Program Management:
Collaborated with internal and external resources on a variety of programs, including Corporate Brand Ambassador Program, Trade Show & Events Program, Charitable Giving Program, Public Relations & Advertising, and Corporate Brand Refresh. Managed agencies and internal subject matter experts to create project plans and gather creative, content and digital resources. Worked with team members to track and document project progress, as well as improve efficiency. Marketing Operations:
Handled a variety of operations tasks for management and executives, including departmental production management, project process design, correspondences, and consulting.
Superior Energy ServicesMarketing Coordinator
Sep. 2011 - Oct. 2014Lafayette, Louisiana Area
Chick-fil-A of AcadianaMarketing Director
Sep. 2008 - Sep. 2011Lafayette, Louisiana AreaDevelop marketing and advertising plans for each franchise location, and follow up with a presentation to the owner to finalize each component of the plan. Plan, design, and coordinate franchise related events from conception to execution according to predetermined budget. Update website, create custom coupons, flyers, display boards, and all other promotional materials needed to advertise franchise events, or merchandise the locations aesthetically. Negotiate new contracts and manage existing contracts with television, radio, and print media advertising companies, as well as manage all Acadiana area donation requests. Represent the Acadiana area Chick-fil-A’s during media interviews for franchise events, community events, corporate conferences, and corporate marketing discussion panels. Design monthly internal newsletter featuring employee recognition, marketing news and photos, company updates, and a detailed calendar of events. Manage community relations and donation requests.
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