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Network Power1000+ people
Roles
🔥42%
Startup Founder
💸33%
Marketing
✔️29%
IT
Geos
🇷🇺55%
Russia
🇺🇸11%
United States
🇬🇧9%
United Kingdom
Work Background
Head of CRM and Loyalty
JetSet HoldingHead of CRM and Loyalty
Feb. 2021Dubai, United Arab EmiratesLoyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Key clients: Philip Morris International, TESS. https://jetsetholding.world/
Partner
LoyalzPartner
Sep. 2013Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. https://loyalz.online Also: Partner, Head of loyalty consultancy practice at: Zolotaya Seredina. Expert for several loyalty IT/consulting companies. Ex. Head of loyalty consultancy at Lanit Omni (LANIT Group) (Nov. 2018 - July 2020). Key clients: M.Video-Eldorado, Gulliver, Customs card, Skillbox, Ortholike, OpenWay, Sela, Crypto.tickets, BashMag, Alfa Bank, Metlife Alico, Dunkin Donuts, Stardogs and etc.
CBDO
Coalition loyalty programCBDO
Apr. 2019 - Sep. 2023Moscow, Moscow, RussiaDeveloping B2B and B2C products. B2B: white-label subscriptions and gift certificates online displays integrated with loyalty programs. B2C: point based coalition loyalty program "Sacvoyage" in partnership with Central EPC (Central Exurban Passenger Company - the largest commuter rail carrier in Russia).
Head of business development and partnerships, Advisor to CEO
Rosneft-Loyalty (ROSNEFT Group)Head of business development and partnerships, Advisor to CEO
Jul. 2017 - Jul. 2018RussiaManaging development projects and partnerships within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.
Loyalty Expert
JAKALALoyalty Expert
Sep. 2021Dubai, United Arab EmiratesLoyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Clients: Visa, Raiffeisen, Privat Bank, VTB, Autostels and others.
Director, User operations and Loyalty
LeEcoDirector, User operations and Loyalty
Aug. 2016 - Jul. 2017Moscow, Russian FederationDeveloped and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services. Brand launch on Russian market. Product and project management, partnerships management. Over 80% conversion rate from sales to loyalty members, up to 30% conversion to paid users.
Advisor to the Chairman of the Board
Russian Regional Development Bank (ROSNEFT Group)Advisor to the Chairman of the Board
Dec. 2015 - Jul. 2016Moscow, Russian FederationCoalition loyalty program "Family team" launched. Banking and retail loyalty marketing within Rosneft Group.
Head of loyalty and retention
OJSC MegaFonHead of loyalty and retention
Dec. 2014 - Oct. 2015MoscowOperational and strategic management: - Loyalty programs; - VIP program products; - Churn; - Administrative services. Product management, team management, project management, public appearance.
Head of loyalty and CRM department (part time)
LANTER (LANIT Group)Head of loyalty and CRM department (part time)
Jan. 2014 - Dec. 2014Moscow, Russian FederationLoyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.
Deputy CEO (Loyalty Solutions)/Division Head (HoReCa management solutions)
LifeStyle Marketing (NCT Group)Deputy CEO (Loyalty Solutions)/Division Head (HoReCa management solutions)
Oct. 2007 - Aug. 2013Division head, Servio, Aug 2012 - Aug 2013 Deputy CEO, LifeStyle Marketing, Apr 2011 - Aug 2012 Project/Group head, Oct 2007 - Apr 2011 Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management. Workgroup (marketing and IT) management; Stuff (internal and client's) elementary and advanced instructioning; Project elaboration (goals, marketing schemes - working out and adapting, financial planning, legal reasoning, scenario, technical platform recommendations, negotiations with partners, project launching); negotiations, making of contracts, contracts maintainability. Key clients and projects: Gazpromneft, Shell, Tashir, TatfondBank, Dafi, Alt Telecom, Buket, WOG, Guta Bank, Zenit Bank, Parallel, Alkorr and etc.

Requests

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3691Applied by 19
Service Pitch
Looking for new projects in the field of loyalty programs.
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28Applied by 1
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Helping companies with loyalty and engagement programs.
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666Applied by 3
Service Pitch
Helping companies with loyalty and engagement programs.
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