Serge Beliaev - Loyalty marketing expert, Loyalz, JetSet, PLUS Consulting, Jakala

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Network Power1000+ people

Roles

🔥42%

Startup Founder

💸33%

Marketing

✔️29%

Geos

🇷🇺55%

Russia

🇺🇸11%

United States

🇬🇧9%

United Kingdom

Work Background

JAKALALoyalty Expert

Sep. 2021Dubai, United Arab EmiratesLoyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Clients: Visa, Raiffeisen, Privat Bank, VTB, Autostels and others.

JetSet HoldingHead of CRM and Loyalty

Feb. 2021Dubai, United Arab EmiratesLoyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. Key clients: Philip Morris International, TESS. https://jetsetholding.world/

Coalition loyalty programCBDO

Apr. 2019 - Sep. 2023Moscow, Moscow, RussiaDeveloping B2B and B2C products. B2B: white-label subscriptions and gift certificates online displays integrated with loyalty programs. B2C: point based coalition loyalty program "Sacvoyage" in partnership with Central EPC (Central Exurban Passenger Company - the largest commuter rail carrier in Russia).

Rosneft-Loyalty (ROSNEFT Group)Head of business development and partnerships, Advisor to CEO

Jul. 2017 - Jul. 2018RussiaManaging development projects and partnerships within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.

LeEcoDirector, User operations and Loyalty

Aug. 2016 - Jul. 2017Moscow, Russian FederationDeveloped and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services. Brand launch on Russian market. Product and project management, partnerships management. Over 80% conversion rate from sales to loyalty members, up to 30% conversion to paid users.

Russian Regional Development Bank (ROSNEFT Group)Advisor to the Chairman of the Board

Dec. 2015 - Jul. 2016Moscow, Russian FederationCoalition loyalty program "Family team" launched. Banking and retail loyalty marketing within Rosneft Group.

OJSC MegaFonHead of loyalty and retention

Dec. 2014 - Oct. 2015MoscowOperational and strategic management: - Loyalty programs; - VIP program products; - Churn; - Administrative services. Product management, team management, project management, public appearance.

LANTER (LANIT Group)Head of loyalty and CRM department (part time)

Jan. 2014 - Dec. 2014Moscow, Russian FederationLoyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.

LoyalzPartner

Sep. 2013Loyalty and membership programs, engagement platforms, subscriptions and other CRM&Loyalty related initiatives - appraisal, consulting services. https://loyalz.online Also: Partner, Head of loyalty consultancy practice at: Zolotaya Seredina. Expert for several loyalty IT/consulting companies. Ex. Head of loyalty consultancy at Lanit Omni (LANIT Group) (Nov. 2018 - July 2020). Key clients: M.Video-Eldorado, Gulliver, Customs card, Skillbox, Ortholike, OpenWay, Sela, Crypto.tickets, BashMag, Alfa Bank, Metlife Alico, Dunkin Donuts, Stardogs and etc.

LifeStyle Marketing (NCT Group)Deputy CEO (Loyalty Solutions)/Division Head (HoReCa management solutions)

Oct. 2007 - Aug. 2013Division head, Servio, Aug 2012 - Aug 2013 Deputy CEO, LifeStyle Marketing, Apr 2011 - Aug 2012 Project/Group head, Oct 2007 - Apr 2011 Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management. Workgroup (marketing and IT) management; Stuff (internal and client's) elementary and advanced instructioning; Project elaboration (goals, marketing schemes - working out and adapting, financial planning, legal reasoning, scenario, technical platform recommendations, negotiations with partners, project launching); negotiations, making of contracts, contracts maintainability. Key clients and projects: Gazpromneft, Shell, Tashir, TatfondBank, Dafi, Alt Telecom, Buket, WOG, Guta Bank, Zenit Bank, Parallel, Alkorr and etc.