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Network Power<100 people
Roles
🧑💼80%
C-level Executive
💰60%
Investor & VC
🔥60%
Startup Founder
Geos
🇷🇺40%
Russia
🇺🇸40%
United States
🇦🇪20%
United Arab Emirates
Work Background
EAPTEKA.RUChief Marketing Officer
Jan. 2020Moscow, Moscow City, Russia- marketing communications, performance and CRM marketing management
- pricing management - marketing strategy development and implementation
- team building & people management ACHIEVEMENTS - sales performance X2 YoY; - 2,3 million new clients in 1.5 years (X3 to the initial base)
- retention rate +10% YoY
- Kommersant Rating: Top 10 Marketing Directors in Retail, 2021 Marketing communications
- brand platform & communication strategy development and implementation
- successful company rebranding
- annual media strategy implementation to support 78 new market openings
- 4 national 360° campaign launches (TV / OLV / OOH / Radio / BTL)
- brand awareness growth from 25% to 50% on new markets within 2 months - econometric model implementation measuring channel’s incremental contribution
- press service launch from scratch to average monthly indicators of MI 3000+
- "Forma" brand media launch; "Why are we still alive?" podcast launch with 4.9* rating
- 30 grand opening events involving state’s top officials, total MI > 11 000
- development of ESG strategy 2021-23 CRM marketing
- sales through CRM channels (push / email) growth X4 YoY up to 135M monthly revenue - CDP platform implementation
- omni-channel loyalty program development from scratch to 850 000 participants Performance marketing
- performance marketing launch from scratch to 25% of the company's monthly revenue
- paid channels generate 35% of new customers
- implementing end-to-end analytics from scratch to projected revenue by cohorts forecasting
- mobile app is top-1 in Medicine category in AppStore and Google Play
- SEO: over 80% search requests are in Yandex and Google TOP 10
"Тануки" и "Ерш"Chief Marketing Officer
Jan. 2017 - Dec. 2020Moscow, Russian Federation- marketing communications, performance and CRM marketing management
- digital Product Development Management
- marketing strategy development and implementation;
- customer profit increase (LTV growth, CAC reduction)
- team building & people management ACHIEVEMENTS
- sales performance: +10% LFL YoY; Delivery +25% LFL YoY - retention rate growth +20% YoY
- entering new markets: Kazakhstan, UAE
- full rebranding of Tanuki and Ersh (website, apps, uniform, packaging)
- new mobile app launch (rating growth from 2* to 4,5*)
- new website launch with +25% conversion rate growth
- fully reorganized marketing and product development teams
- team transformation to Agile (T2M -70%)
- end-to-end marketing analytics implementation from scratch (sales funnels, attribution)
- client analytics implementation from scratch (RFM, cohort analysis, outflow forecasting)
- CRM strategy implementation (email / push): retention, reactivation chains
- kids product line launch from scratch; contracts with "Mi-mi-mishki", "Masha & the Bear" brands: kid’s rooms, combo meals with toys, co-promo campaigns
- 300+ media publications per year, including strategic partnerships with 15 leading media
- 50+ cross-promotional projects (>11 mill e-mails & >4.1 mill coupons sent through partner channels)
- ADCR, Red Apple, MIXX Russia awards for a marketing campaign with M. Galustyan
Papa JohnsInternational Marketing Director
Jan. 2017 - Dec. 2017Moscow, Russian Federation- opening of new markets and restaurants in Europe and the CIS
- marketing strategy in new markets in Europe and the CIS development and implementation
- projects coordination with headquarters in the US and UK
Papa JohnsMarketing Director
Jan. 2011 - Dec. 2017Moscow, Russian Federation- marketing strategy development and implementation
-- transformation of offline sales to online
-- digital channels launch & development
- customer attraction and retention
- customer profit increase: LTV growth, CAC reduction
- price and assortment policy management
- building a marketing department - digital Product Development Management (4 distributed teams)
- projects coordination with headquarters in the US and UK ACHIEVEMENTS - sales performance: + 20% LFL YoY within last 5 years
- opening of 57 new stores in Moscow & St Petersburg regions and 17 new markets in Russia & CIS
- online sales increase up to 75% among all company sales (best results among all countries)
- omni-channel sales system launch (API / website / terminals / mobile apps / chat-bot/ aggregators)
- loyalty program development from scratch to 600 000 participants
- end-to-end marketing and client analytics implementation from scratch
- customer database growth from 300 to 500 thousand customers per year for the last 4 years
- online order frequency performance: + 50% YoY within last 5 years
- cross-promotion and charity projects with over 30 partner brands
Papa JohnsMarketing Manager
Jan. 2010 - Dec. 2011Moscow, Russian Federation- offline marketing activities implementation (radio, indoor & outdoor advertising)
- website development as a sales channel
- local Store Marketing (BTL, leafleting)
- PR and reputation management ACHIEVEMENTS - website launch and generation of first online sales
- omni-channel loyalty program launch from the scratch
- launch of online brand cross-promotions in partnerships with auto.ru, kinopoisk.ru, hh.ru, mail.ru, championat.com and other brands
Novikov GroupBrand Manager
Jan. 2008 - Dec. 2009Moscow, Russian Federation- marketing strategy development and implementation for the 12 brands of individual restaurants
- special Projects (chef’s gastronomic tours, food exhibitions, seasonal menus)
- loyalty program development, new partners attraction
- PR support and reputation management
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