Amanda Loverbeck

Digital Marketing & Operations @ALVA Consulting - Strategic Marketing & Leadership Coach

PartnerStartup FounderMarketingExecutive CoachDigital Ads ManagerMarketing Analytics ManagerHRAdvisorConsultingFounderBusiness OwnerTraining&Development SpecialistBrand Marketing ManagerCommunications ManagerContent ManagerSEO Manager

Passionate about challenges and people leadership, I transform business goals into digital strategies through teams that deliver successful results. I combine my expertise in marketing and coaching to help others transform their businesses and themselves. With a broad experience in Digital Strategy (+8 years), Im currently looking for freelancer/consulting projects where I can provide my skills set as Senior Marketing Manager as a service. In Kimberly-Clark as Digital Manager, I was responsible for running the digital marketing operations through product/project management, growth analytics and agile methodology skills I could run end-to-end digital products launches & leverage go-to-market strategies. My expertise was to develop the department strategy and implementation in order to deliver our Digital Products (Kira & Mais Abrazos), Ecommerce (retail media) initiatives and Digital Strategy in a local, regional and global level. Before KC, I've worked for 5 years in Hair Care Category at Unilever where I developed the greatest consumer excellence experience in all digital touchpoints (CRM, SEO/SEM, Influencers, CEPs, Websites, Growth Analytics, Social, ecommerce DTC and etc). As I came from the traditional marketing, by developing brand innovation plans, marketing communications, market share and P&L analysis, I can easily influence, navigate and transform marketing organizations into digital driven companies that have perfomance and care at their core. Because of my love for people and leading transformation teams, Im also a Leadership Coach in graduation by CBC.

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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸100%

Marketing

🔥50%

Startup Founder

📝50%

Influencer or Blogger

Geos

🇿🇦16%

South Africa

Work Background

Digital Marketing and Product Manager Huggies & Intimus - Mid Senior Level

Kimberly-ClarkDigital Marketing and Product Manager Huggies & Intimus - Mid Senior Level

May. 2022 - Sep. 2024

Digital Product Manager for Kotex (Intimus) - Feminine Care

Kimberly-ClarkDigital Product Manager for Kotex (Intimus) - Feminine Care

Apr. 2021 - May. 2022

UnileverBrand Building Marketing Specialist for Hair care - Love Beauty and Planet, Bed Head and Nexxus

Apr. 2020 - Apr. 2021

Digital Marketing Specialist for Hair Category

UnileverDigital Marketing Specialist for Hair Category

Jan. 2018 - Apr. 2020Unilever Global Prize as the best Digital Transformer in 2019

UnileverBrand Building Marketing Intern for Home Care - Comfort

Oct. 2016 - Jan. 2018

ESPM Jr. SPBrand Marketing Consultant and HR Manager

Jan. 2015 - Sep. 2016

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Senior Marketing Manager: Expertise as a Service

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