Passionate about challenges and people leadership, I transform business goals into digital strategies through teams that deliver successful results. I combine my expertise in marketing and coaching to help others transform their businesses and themselves.
With a broad experience in Digital Strategy (+8 years), Im currently looking for freelancer/consulting projects where I can provide my skills set as Senior Marketing Manager as a service.
In Kimberly-Clark as Digital Manager, I was responsible for running the digital marketing operations through product/project management, growth analytics and agile methodology skills I could run end-to-end digital products launches & leverage go-to-market strategies. My expertise was to develop the department strategy and implementation in order to deliver our Digital Products (Kira & Mais Abrazos), Ecommerce (retail media) initiatives and Digital Strategy in a local, regional and global level.
Before KC, I've worked for 5 years in Hair Care Category at Unilever where I developed the greatest consumer excellence experience in all digital touchpoints (CRM, SEO/SEM, Influencers, CEPs, Websites, Growth Analytics, Social, ecommerce DTC and etc).
As I came from the traditional marketing, by developing brand innovation plans, marketing communications, market share and P&L analysis, I can easily influence, navigate and transform marketing organizations into digital driven companies that have perfomance and care at their core.
Because of my love for people and leading transformation teams, Im also a Leadership Coach in graduation by CBC.More...