Bárbara Morales

Global Marketing Specialist @Unilever and Coca-Cola Femsa

MarketingMarketing Analytics ManagerPostGraduateBrand Marketing ManagerCommunications Manager🎓 StudentSEO Manager

Marketing professional with years of experience focused on Brand and Category Management in the consumer goods industry and retail, passionate about consumer and market understanding. Solid experience of managing brands from P&L to brand architecture, short and long term business plan development, positioning, communication strategy and innovation pipeline. Brand results always-on tracking by crossing multiple markets and consumer data, identifying key local opportunities and strategic gaps within key markets and competitors and managing end to end innovation projects, by leading multifunctional teams.

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