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Work Background
NINJA BUNS LTDRestaurant co-owner + business and comms manager
Aug. 2019 - Feb. 2025Lisbon, Portugal• Co-production and implementation of the business plan
• Learning (and surviving) the ins and outs of running a business in Portugal
• Learning the ins and outs of managing a food business, including delivery channels
• Strategy, marketing (including brand strategy and tone of voice), communications (including social, website and SEO), accounting, HR back-office operations, and high-quality customer support and rates.
Freelance Consultancy / Self-employedPlain language content writer, proofreader, editor and reviewer, and English translator
Jun. 2015London, United Kingdom + Lisbon, Portugal• Main copywriter for the follow-up Lusitania + N Seguros project for Plot – Content Agency (Feb24 – Jun24) – Reviewing, restructuring, and rewriting 350 customer care templates following the new tone of voice • Main copywriter on a major Tone of Voice project for Plot – Content Agency (Oct22 – Jul23) – Tone of voice creation for Lusitania and N Seguros + reviewing, restructuring, and rewriting 40 customer care templates • Portuguese consultant for ForwardPMX / Locaria (Jul16 – Aug19) – Portuguese language-related tasks, namely localizing digital content, SEO copy, and metadata for over 10 clients • Researcher and writer for Landing.jobs (Feb – Aug19) – English eBook about hiring in Portugal • Portuguese Lead Editor for Quill Content (Jul18 – Mar19) – Final reviews and edits for trivago’s Portuguese web magazine + Portuguese team training and management + tone of voice for Portugal • Portuguese language consultant for TransPerfect (Sep17 – Feb18 + Feb19) – Portuguese-related tasks, namely webpage localization + content review quality control • English consultant for the launch of From Start-to-Table (Aug18) – Web copy reviewing and editing in English + translating the program’s rules and regulations into English • Media Analyst for Portugal and Brazil for Gorkana (Nov16) – Analyzing Portuguese (EU and BR) media cuttings • Portuguese consultant for Mavens of London (Sep – Dec16) – Portuguese (EU and BR) language-related tasks, namely advertising market research and product tagging • Interpreter for DA Languages (May – Aug 2016) – Telephone interpreting in English and Portuguese to help Portuguese-speaking people attend NHS and welfare appointments • Localization editor for Quill Content (June + Sep15) – Brand and tone of voice special project of editing localized copy from Brazilian Portuguese to European Portuguese.
Expedia, Inc.Content quality specialist
May. 2014 - Feb. 2016London, United Kingdom• Increased the real impact of content quality, by auditing live sites from the traveler’s perspective (based on internal UX studies)
• Managed the auditing process of content editing for onboarding hotels and identified impact on live sites
• Moderated and managed EMEA and global (AMER + APAC) content quality calibration sessions.
Expedia, Inc.Lead content specialist
Aug. 2013 - May. 2014London, United Kingdom• Implemented a tailored audit program for a hotel migration project, including the performance of content editors
• Successfully measured and reported on the live site quality of over 40,000 hotels • Updated and created processes, solutions and documentation to increase efficiency, content score and live site quality.
Expedia, Inc.Content coordinator
Jun. 2012 - Aug. 2013London, United Kingdom• Improved content accuracy, reviewing and updating hotel content in English and Portuguese • Reinforced Portuguese as one of Expedia’s localized languages.
TorkeWeb content manager
Feb. 2012 - Jul. 2012Lisbon Area, Portugal• Improved a Delta Q microsite + daily managed its web and social content.
Communications and MarketingFreelancer
Dec. 2010 - Feb. 2012• Consulted for Hei Communications to deliver a targeted press office project for Fundación MAPFRE
• Helped launch and think the communication and marketing strategy of Bla Marketing, Show Me Lisbon, and MyTable.
ClaroPlain language consultant
Mar. 2010 - Dec. 2010• Wrote, rewrote and reviewed, in Portuguese and English, content in plain language: summaries of decree-laws; product brochures; web content; insurance guides, documents and policies; user guides; and customer support letters
• Supported general marketing and communications activities – launched the “Plain” stamp to certify clients writing in plain language + set up Clarity2010, the first conference on plain language in Portugal.
QuidgestMarketing and communications executive
Feb. 2007 - Mar. 2010Lisbon Area, Portugal• Managed a marketing and communications team of around 7 people, daily implementing in house all the marketing, communications, and business development activities. This included all content creation (in Portuguese, English, French and Spanish), social media, corporate and internal events, EU and other international public tenders, product launches, etc.
CRISTBETFreelance translator
Feb. 2006 - Feb. 2007Lisbon Area, Portugal• Translated and subtitled movies, TV series for TV and DVD, and movies for film festivals (from English to European Portuguese).
RTPJournalist
Aug. 2004 - Jun. 2005Lisbon Area, Portugal• Conducted outside and studio interviews for a cultural program broadcast in the Portuguese state radio + wrote and delivered on-air cultural news for Antena 1’s general daily news.
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