Steve Horne

Senior Partner & Global Leader AdTech, MarTech & Cognitive Analytics @IBM

🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive👍 Sales & BizDev🧨 Consulting✨ Business OwnerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketing Analytics ManagerCustomer Success ManagerHead of GrowthAdvisorPartnerMarketing DirectorCRM managerCEOCTOCSO

Steve Horne is a highly accomplished executive in the technology industry, currently serving as the Senior Partner & Global Leader for AdTech, MarTech, and Cognitive Analytics at IBM. In his role, he spearheads the strategic direction, growth, and operational execution of the company's global AdTech and MarTech services. Steve brings to the table a wealth of experience in the field of analytics, technology, and advertising, having worked with some of the top companies in the world. Prior to his current role, he held several leadership positions within IBM, demonstrating his abilities in business development, strategy, and technology integration. Steve's expertise in cognitive analytics has been instrumental in driving forward IBM's innovative initiatives in the technology sector. A visionary leader, Steve is known for his ability to transform business operations through the strategic application of technology. His impressive career at IBM is marked by his commitment to driving business growth through innovative solutions, a testament to his forward-thinking approach to leadership.

Feedback from Steve’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Atlas TechnologiesExecutive Advisor

Apr. 2024New York, New York, United States

Horne & Associates LLCPresident

Mar. 2018 - Apr. 2024Cliffside Park, NJHorne & Associates is a specialized firm that is dedicated to helping major corporations navigate the world of marketing and advertising technology and how to successfully implement technology driven processes to create new markets, drive new customers and to deliver new products through the use of data driven methodologies.

ConsenTechManaging Partner / CDO & CTO

Nov. 2022 - Mar. 2024New York City Metropolitan AreaPrivacyTech Application for Real People Data. Fully privacy compliant, high performance and no fraud digital advertising and consent for ongoing data utilization.

BridgeChief Data & Strategy Officer

Apr. 2021 - Nov. 2022Fort Lee, New Jersey, United States

Treasure DataExecutive Advisory Board

Jan. 2019 - Sep. 2020Mountain View, California, United States

IBM Global Business ServicesSenior Partner and Global Leader - AdTech, MarTech and Cognitive Analytics

Jan. 2015 - Mar. 2018Greater New York City AreaResponsible for the Center of Competency for all Marketing Platform integration across omni-channels for all industries and the Analytics that are derived for the optimization of the programs performed by those platforms. My team are the subject matter experts in the technology and business processes that drive the advanced marketing and analytics programs of our largest clients today. We serve those clients with the biggest data issues that have come to us for the successful implementation of marketing programs running on the state of the art technology with the appropriate business processes to maximize ROI. AdTech, MarTech and Cognitive Analytics Global Leader

IBMPartner

Apr. 2010 - Jan. 2015New York, New York, United StatesDistribution Sector - Responsible for Demand Signal Repository and Trade Promotion for CPG Clients. CPG Clients represent $55M in revenue

Dow JonesVP of Master Data Management and Integration Services

May. 2008 - May. 2010Princeton, NJDow Jones Business & Relationship Intelligence is a provider of information services focused on the Business To Business marketplace. We provide the largest social network for corporate executives who are searching for opportunities between themselves and Key decision makers in companies with whom they would like to do business. Steve is responsible for major Government initiatives on Transparency in the financial and other sectors as served as the Consultant to Congress on Transparency and the TARP initiative during his tenure at Dow Jones. He also manages the Master File Management and Integration Services group which provides data integration for managing large quantities of disparate data and create single versions of the truth for our clients. Dow Jones Acquired Generate Inc. in May 2008.

Generate IncMD Data Management and Integration Services

Jun. 2007 - May. 2008Generate is the most complete database of social interaction of high level business executives and provides comprehensive information about the companies they work for and their personal backgrounds and work history. At Generate we integrate our information with our clients data to provide a more comprehensive insight into the companies and individuals whith whom they do business.

V12 Affinity MarketingPresident

Oct. 2005 - Jun. 2007Steve's former company Memberdrive has been merged into a much larger company V12. V12 is a Below the Line Marketing Services Company and offers a full range of services in the following; Analytics & Strategy Data-driven services to identify consumer targets, enabling customer and campaign profiling, market area analysis, spatial modeling and mapping. Instatement Services With approximately 70 percent market share and three billion instatements delivered annually Interactive Services Lead generation, cost per acquisition programs, Database Marketing Services V12's databases contain records for 228 million consumers, 116 million household and 22 million businesses all updated monthly. Email Marketing Complete email marketing services, Direct Mail Develops and fulfills the optimal direct mail strategy Affinity Marketing Matches brands with over 92 million members of affinity groups and non-profit organizations