Tina Marshall

Founder & CEO @Creating Sense

Growth Hacker🔥 Startup Founder💸 MarketingBusiness OwnerMarketing Director💼 C-level Executive👍 Sales & BizDevHead of Growth✨ Business OwnerBrand Marketing ManagerCommunications ManagerContent Manager

A highly experienced commercial leader with expertise in sales, marketing and customer success, in the Health and life sciences health tech sector. With over 25 years of experience in the industry, where I nurtured and developed my skillset with Becton Dickinson, KCI Medical (3M), and ICNet (Baxter), I have gone on to consistently demonstrate my ability to launch new businesses, build commercial capability, and achieve first enterprise sales for start-ups. . Some of my achievements include: o Building the commercial capabilities comprising of Sales, Marketing and Customer Success for two start-ups o Built and executed the go-to-market plan leading to pipeline growth from £200k to £7.8M within 18 months for a new market player o Nurtured relationships with big pharma players to deliver New Business for a start-up leading to LCV of over £57M o Rebranded where necessary, built and delivered comms to support this including speaking at a number of events internationally to move from a non-profit persona to an AI tech organisation supporting drug development o Closed X3 NHS Enterprise account sales within 7-month period for a SaaS product o Successful application to x4 healthcare frameworks within digital health sector: GCloud 12, Spark DPS, DFOCVC DPS, Covid preferred supplier

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Work Background

IgniteDataVP Strategic Accounts

Apr. 2024

Akrivia HealthHead Of Commercial

Oct. 2021 - Apr. 2024Oxford, England, United KingdomResponsible for Sales, Marketing and Customer Success functions driving commercial viability and growth

Visiba Care UKUK Country Manager

Apr. 2019 - Aug. 2021Oxfordshire · On-siteAccountable for the UK organisation, covering business planning, marketing strategy & sales execution. Member of Extended Leadership Team, reporting to global Chief Commercial Officer. - Drive incremental revenue for the business - Identify and generate new leads, qualify opportunities, and capture new business via closed contracts - Consultatively identify and confirm the issues that clients/prospects are facing and construct a unique, compelling value proposition that is strategically appropriate for each client that provides solutions and is based upon the companies unique competitive advantages and core competencies - Establish and maintain contacts at the highest level of decision-making authority within prospective and existing accounts - Develop and provide relevant capabilities presentations and strategic recommendations and solutions to prospects/clients - Successful application to 4 frameworks including being chosen as a Trusted Partner by NHS England in response to COVID-19. - Develop UK Marketing Comms Plan to ensure maximum opportunity and promotional capabilities - Tender Management - Set up and ran 2 pilot sites - Brought in first Enterprise deal and numerous SMEs - Developed and execute new pricing strategy - Managed competitor analysis programme, deliver competitive market intelligence to product management and marketing - Ability to leverage and navigate multi-stakeholder sales cycle - Developed strong partnerships with NHS, including clinicians, NHSE/I, NHSX, NHSD - Developed exciting collaborations with partner organisations - Built a bank of UK Medical Advisors - Understand and manage UK Market Product Requirements - Developed training programme for outpatient development, delivering CPD points for delegates - Work with stakeholders on integration capabilities - Lead and manage UK team - Manage multiple external partner sponsorship relationships

Oxfordshire SOUPFounder

Jun. 2016 - Jun. 2020OxfordshireOxfordshire SOUP is a project I began aimed at filling the gap in funding for small business. A mix of live crowdfunding and dragons den, 3-4 businesses will pitch their business or idea to a crowd of fellow business owners. The business owners will vote and the pitch/business owner who receives the most votes, will walk away with all of the money from the ticket sales. My aim is to ensure the winning business receives continued value, therefore as well as financial support and donations, we deliver a support package to the winner focused on helping them develop a strong, sustainable business. Supported by some of the county's leading specialists in their field, the team at Oxfordshire Soup all share the same values, and are working hard to help make a difference to our business community. www.oxfordshiresoup.org

CorrMedInnovation Platform Leader

Aug. 2017 - Mar. 2019CorrMed Ltd delivers new and innovative medical technologies to the UK market

Creating Sense LimitedFounder / Director

Jan. 2014 - Mar. 2019All other projects within this time frame are additional positions. Creating Sense works with organisations to create a strong marketing infrastructure. We deliver workshops and 1-1 sessions helping to coach and lead teams to their own ideas and light bulb moments through the fundamentals of Marketing. We also act as an extended team member providing marketing support and leadership.

Abingdon and Witney CollegeBusiness & Marketing Lecturer

Oct. 2016 - Mar. 2018OxfordshireWorking with Apprentices to deliver Business & Marketing training and education.

Oxfordshire Local Enterprise Partnership (OxLEP)Network Navigator for SMEs

Nov. 2016 - Dec. 2017Working as part of Oxfordshire Business Support to help connect and facilitate growth for SMEs

ICNet International Ltd.Global Marketing Manager

Sep. 2011 - Oct. 2013PainswickDuring my time here, I implemented a number of initiatives, some of which included: re- branding, Partnership programs, Advisory Board, Voice of the Customer, 2 x Product Launches including planning, sales collateral and communications, new Website, published articles, market research incl product development activities. o Global Strategy development and marketing planning o Marketing communications with execution of the full marketing mix o Public relations o System implementation o Website redesign and continued development o Development of sales effectiveness tools o Budget management in-line with annual budget o Advisory Board Implementation and Management o Market research o Exhibition and event planning and execution o Product training o Competitor analysis o Line Management

KCI MedicalSenior Product Manager

Jul. 2009 - Sep. 2011I managed two Product Managers whilst at KCI. We launched a number of products, events, communication programmes. - Line Management - Strategy development and marketing planning - Marketing communications with execution of the full marketing mix - Public relations - System implementation - Website planning and development - Development of sales effectiveness tools - Budget management in-line with annual budget - Initiator and owner of Post Market Surveillance program - Initiator of new product launch and development process - Market research - Exhibition and event planning and execution - Product training - Competitor analysis

BDEuropean Product Manager

Oct. 2002 - Jun. 2009I spent 7 years at BD learning and developing. I completed my CIM training while I was here. Some of my achievements include - Successful re-positioning of a product, creating a new market segment enabling double digit unit growth over one year. Providing unique positioning in the market - Creation of 3-step training programme for Regional Anaesthesia giving Product Managers and Sales Representatives across Europe expertise in consultative selling for Regional Anaesthesia data - Strategy development and marketing planning - Marketing communications - Develop and maintain market expert knowledge in terms of quantitative data and qualitative data - Build, monitor and analyse market share data by key business segments. - Understand customer needs - New product development - Produce tools for sales effectiveness - Organise and co-ordinate product-launch activities. - Interface with the supply chain teams to ensure effective inventory management and optimal product flows to distributors and end users. - Manage and communicate product status changes to all key stakeholders. Manage and monitor complaints procedure handling customers directly for high level product issues. - Build and maintain solid business relationship with strategic key opinion leaders in the market place. - Develop price guidelines in line with regional and global strategy, business margin expectations and local market conditions. - Track monthly sales, profit and price evolutions. - Manage marketing budget in line with annual budget/actual sales performance.