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Work Background
Founder and CEO
Rhetorica CH&SEFounder and CEO
Jan. 2021Switzerland - Sweden/öresundregionenIt is our mission to help more people become confident in sharing their voice, develop as leaders and bring their audiences on a memorable journey. We do this by supporting individuals through private coaching 1-1-and workshops with as few as 2 people up to 20 people. We deliver our services in English, French and/or Swedish. Why your team needs to master public speaking • Your team needs to build communication skills to confidently represent your company. • Your team is ambassadors of your company name, services, and ultimately the share price. • The quality of your team’s presentations (both, internally and externally) has direct impact on the success of your company’s brand and reputation. • Why would you risk letting your team give speeches or present at industry conferences when only half-prepared or untrained? Our philosophy We follow a holistic approach based on Aristotle's rhetoric: Logos : speech structure, rhetorical devices, fascinating facts and figures. Ethos: reputation, authority (eye contact, body language, vocal variety, stage/screen performance), authenticity. Pathos : storytelling, analogies, higher purpose. This spectrum offers you endless possibilities and combinations for your content and delivery. Theory cannot teach you how to speak in public. Theory cannot teach you how to persuade or inspire your audience. Theory cannot make you connect with your audience. Theory cannot raise your confidence. Speaking and receiving feedback - that’s the formula for success!
Deleguée Cantonale Neuchâtel
Association Femmes PME Suisse romandeDeleguée Cantonale Neuchâtel
Oct. 2020 - Jun. 2023Neuchâtel, SwitzerlandThe "Association Femmes PME Suisse romande" helps women entrepreneurs and co-owners to navigate through the maze of organizational challenges throughout their roles within their individual companies. My role as a cantonal delegate in Neuchâtel is to create events, organize learning opportunities and to build mutual networks that foster individual satisfaction, fun and true collaboration.
Area Director District 59, Area E4
Toastmasters InternationalArea Director District 59, Area E4
Jul. 2013 - Jun. 2014SwitzerlandMy Area Governor role span over 6 clubs located in Neuchâtel, Bern and Zürich. The roles include to set up and organize club officer trainings, Responsible for Fall and Spring Area contests, Provide expert knowledge and motivate members to reach educational goals, Serve member clubs to enhance their performance. Achieved President's Distinguished Area Award
Founder, Club Mentor
Lakeshore Speakers, NeuchâtelFounder, Club Mentor
Aug. 2012Lakeshore Speakers, Neuchâtel is a Toastmasters club part of Toastmasters International. Toastmasters is a non-profit organization of clubs throughout the world dedicated to teaching skills in public speaking and leadership. I founded Lakeshore Speakers in Neuchâtel and have since had several leadership roles within the organization. 2023-2024 Vice President Education 2021-2022 President 2020-2021 President 2019-2020 VP Education 2018-2019 Club Mentor 2017-2018 Past President 2016-2017 President 2012-2016 Founder, Club Mentor
Owner and Business Partner
Aktive Arc SàrlOwner and Business Partner
Jan. 2001La Vue-des-Alpes, Canton of Neuchâtel, Switzerland & Helsingborg, SwedenAktive Arc is my and my partners platform to share our expertise and efforts to make the world a better place. We have been active since 2001 and our market is global and local. Aktive Arc offers two distinct services: As a professional coach I help entrepreneurs develop their mindset and leadership to grow their business and I unlock leaders to step into their leadership roles with confidence and skill. In addition I support professionals going through career transitions. I also help professionals become great communicators and leaders so that they can inspire their teams and be the leaders the world needs. I do this under my own name Helene Kristrom & Co. More about my services on www.helenekristrom.com My partner's expertise is designing innovative high power ultrasonics solutions to researchers and industrial manufacturers to create new products, improve productivity and quality, save energy and reduce costs. My role in Active Ultrasonics is to give educational presentations on the subject of high power ultrasonics to the public, research centres and the industry. Together we have also participate in numerous FP7 and Horizon 2020 research projects. I am the SME coordinator and Legal Representative for the company. More technical information on www.aaultrasonics.com
Senior Management Consultant
DBM SASenior Management Consultant
Jan. 1998 - Dec. 2009Facilitated large group restructuring programs as well as individual programs. Continuous coaching and , motivation on career change opportunities. Work performed in French and English
Owner & CEO
Kristrom Executive CoachingOwner & CEO
Jan. 1996Switzerland & Sweden/öresundsregionenWe all deal with problems, that’s life. Whether it’s a personal or a professional problem, either influence each other. Therefore, having an executive coach may help you sort out your challenge and this will make an impact on your overall life. Executive coaching simply means helping entrepreneurs and leaders to play their part in a more effective, balanced and healthy way to be a successful leader. As a professional in this field, I help my clients become more capable and achieve their true potential through coaching and guidance. What are the benefits of having an executive coach? • Coaching enables the greatest knowledge transfer. It enhances the performance of leaders, helping them achieve their goals more successfully. • Coaching assists in improving a situation in a short span of time. • Coaching can use different tools to measure the growth of the leader and assist in further improvement. Why you may need an executive coach. • If you seek to increase output and productivity in a short span of time • If you’re looking to expand your skillset and develop leadership qualities • If you want to improve how to make better decisions and increase your impact within your organisation. • If you want to get transparent feedback about your abilities and be inspired to strive for success. • If you are an organisation that aim to improve the talent and behaviour of its leaders. Three words define my coaching; Clarity, Confidence, Congruence and these words guides me and my sessions with my clients. Clarity means to be crystal clear on purpose, priorities, vision, goals, and self-discipline. Confidence means to anchor self-esteem, skillset and motivation. Congruence means to show up with focus, integrity and authenticity. If you dare to admit that life is not so picture perfect as you inspire the world to believe and your inner voice is telling you to up your game, let’s have a conversation and let me challenge you to realize what you can become. I dare you!
Director
Lincs SADirector
Jan. 1996 - Dec. 2004Provide set up services to start-ups, HR Management, Management recruitment and Relocation.

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Personal Pitch
Crafting Unforgettable Presentations
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Personal Pitch
Enhancing Professional Communication Skills
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