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Work Background
Team Global ExpressHead of Social and Content
Jul. 2023 - Oct. 2024Sydney, New South Wales, AustraliaResponsible for the end-to-end social media and content function, including strategy, content creation, marketing, communications, care, reputation management, sales enablement, executive thought leadership and ESG. - Conceptualised, developed and delivered the social media and content strategy, addressing how to approach eCommerce, support regional agents, support the EVP, drive thought leadership and manage customer service across both the B2B and B2C offering, This facilitated the successful launch and support of the eCommerce product offering amongst sales and the group executive. - Enabled, developed and implemented the employee advocacy program, which included onboarding and training of sales teams, content curation and measurement of results. This allowed the leveraging of employee networks to increase trust and cut-through and an owned media reach.
KanguruHead of Marketing and e-Commerce
Apr. 2020 - Jul. 2023Sydney, New South Wales, AustraliaResponsible for raising the profile of this start-up Australian energy drink brand, through the management of digital, social and content, with the ultimate goal of driving increased brand awareness and sales in both online and offline channels. - Identified, developed and delivered new eCommerce capability to the business, including the introduction of an online store, integrations of payment gateways, fulfilment and customer service. This delivered more than $150,000 PA in revenue. - Redeveloped, owned and maintained the Kanguru website and later the Sub 20 Challenge website, which included content, product page development and conversion rate optimisation. This led to an 20% increase in conversions.
Ben ShuteSocial, Digital & Content Business Strategy Consultant
Mar. 2020Australia
QBE InsuranceHead of Social Media & Content Marketing
Nov. 2018 - Nov. 2019Sydney, AustraliaResponsible for the whole-of-business approach to social media and content for Australia/NZ, including strategy, publishing, care, editorial, sponsorships and management of group assets in the local region and managing a team of 3. - Researched, developed and launched risk management and social listening frameworks and business-wide customer service programs to manage social media enquiries and Voice of Customer. This led to a reduction in call centre volumes and a compliant system for handling sensitive customer information and enquiries. - Structured, rationalised and implemented the integration of social media across 33 countries, including processes for publishing and approvals, the retirement of dormant accounts and training of all teams on a single platform, enhancing global efficiency and consistency.
QBE InsuranceSenior Manager, Social Media
Oct. 2015 - Nov. 2018Sydney, Australia
CommSecManager, Social Business & Emerging Channels
Mar. 2014 - Oct. 2015Sydney, Australia
CommSecSocial Media Manager
Jun. 2012 - Mar. 2014Sydney, Australia
Yahoo!7Strategic Integration Manager
Mar. 2012 - Jun. 2012Sydney, Australia
Yahoo!7Senior Strategist
Sep. 2009 - Feb. 2012Sydney, Australia
ninemsnContent Commercialisation Manager
Nov. 2007 - Feb. 2009
MediaedgeCampaign Manager - Paramount Pictures
Jun. 2007 - Nov. 2007
Nationwide NewsGroup Sales Manager - Entertainment
Jun. 2005 - Jun. 2007
Nationwide NewsBusiness Development Manager - Entertainmment
May. 2004 - Jun. 2005
Nationwide NewsAdvertising Sales Executive - Entertainment / Agency Sales / Sport
May. 2000 - May. 2004
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