Thales Becker

CMO @Suflex

Influencer Marketing ManagerASOStrategy and Product growthAffiliate MarketingOperationsCommunications and MediaGrowth MarketingExpansionEmail Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorCRM managerMarketing Analytics Manager💼 C-level ExecutiveCMOCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO Manager

Marketing, Sales and CX Executive with 14+ years of experience, focusing on the customer and product experience and leading extraordinary teams. Since 2009, I have worked with Growth and Branding and, during this journey, I have always had the dream of being able to deliver to the client, with what I call the Communication Area (Marketing, sales and service) a unique experience, without friction and with an alignment universal message. After starting 4 businesses from scratch, 3 of them as a partner (2 exits), I also understood the importance of constant feedback from customers in building a product that really solves problems, and not just seeks to be avant-garde. My passion and purpose is to give back to society through my work, encouraging teams to continually develop and be independent (believe in themselves) and form new leaders. With this, I believe in the ability to build and multiply, through my work, companies with products that really help and contribute to global social and economic development.

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Network Power<100 people

Roles

💸80%

Marketing

🧑‍💼60%

C-level Executive

🧨50%

Consulting

Geos

🇧🇷40%

Brazil

🇬🇧10%

United Kingdom

Work Background

CMO Consult.CMO

Feb. 2020São PauloAs my former 4 past experiencer as CMO building Marketing, Cx and Sales teams from scratch, I help companies organizing those areas, based on the demand, such as : People, KPI structure, budgeting, growth, and so on.

REDE DIGITALIZEConselheiro

Mar. 2024A Rede Digitalize reúne as principais lideranças do Ecossistema Digital que já entregaram resultados positivos por meio das novas tecnologias, novos formatos de gestão e uma nova cultura.

SuflexChief Marketing Officer

Nov. 2023São Paulo, São Paulo, Brasil · HybridResponsável por estruturar e dirigir as áreas de Marketing (Branding / Growth) , Vendas (SDR, Hunters e Farmers) e CX.

a55Head of Marketing, CX and CS

Mar. 2022 - Jan. 2023São Paulo, Brasila55 is bringing new opportunities for investors and entrepreneurs in Brazil and Mexico, using DeFi. Built Marketing (growth and branding) teams from scratch Lead the new branding project and brand positioning Brought CX and CS teams integrated to marketing, with communication aligned to marketing and delivering real empathy for customers.

Career BreakPersonal goal pursuit

Aug. 2021 - Feb. 2022Sabbatical SemesterTraveled through Brazil's North and Northeast, on a sabbatical rest for personal resolutions. Decided to enjoy myself during this break, diving on regional cultures such as Amazonian Indians and others, in order to build more endurance, nature connection and purpose.

Acordo CertoChief Marketing Officer & Partner

May. 2020 - Aug. 2021São Paulo, BrazilAcordo Certo is a debt negotiation marketplace that helps thousands of people track, negotiate and pay their debts easily, with no hassle. We believe that automation and technology provide debtors with a fast, cheaper and more transparent process, communication is more effective and eventually contributes to reduce credit cost. We are disrupting an outdated system by building a digital environment that addresses Brazilian customers’ needs with no paperwork or inefficient call centers. We partner with the largest creditors in Brazil including top five companies in sectors as diverse as banking, insurance, telecom, retail, education and others. At Acordo Certo, I'm responsible for Marketing (CRM, CRO, SEO, CMI, Design, Content, Social Media, Branding, Performance, BI, Events) Customer Experience (CX) and Customer Success (CS) in order to look for our B2B and B2C clients happiness in every channel we work with, and how we deliver our strategy on being consumer centered, innovative and disruptive.

CreditasHead of Sales and Customer Success

Nov. 2018 - Feb. 2020São Paulo Area, BrazilAfter selling Creditoo, we changed name for Creditas Consignado and the target was to be the best payroll loan benefit for companies. We drove financial education (in company, videos, events) inside companies that partnered with us for free, delivering a healthier psychological and monetary understanding for their workers through education, which is a huge gap in Brazil. As the Head of sales, CS and CX, brought a killer team which killed the goals each month (6 months in a row) and less than 5% churn.

CiclicHead of Marketing, Sales & Customer Experience

Jul. 2017 - Nov. 2018São Paulo Area, BrazilStarted from scratch, building and managing teams and structuring processes for Marketing, Customer Experience and Sales. Marketing: - Brand construction, following researches and insights from our target, along with Futurebrand - Structured CRM database - BI and reports (KPI's definition, follow up, insights for Performance and CRM team) - Performance (all paid media channels, such as Facebook Ads, Instagram Ads, Google Search, Google Display, Retargeting, DBM, among others.) - Content - Design for marketing campaigns and CRM Customer Experience and Sales We want to impress our customers and prospects, always! Working on a dream team to deliver best-in-class engagement, problem-solving and experience. Começou do zero (MVP), construindo e gerenciando equipes e estruturando processos de Marketing, Customer Experience e Vendas. Marketing: - Construção da marca, seguindo pesquisas e insights do nosso target, junto com a Futurebrand - Banco de dados de CRM estruturado do zero - BI e relatórios (definição de KPI's, acompanhamento, insights para equipe de Performance e CRM) - Performance (todos os canais de mídia paga, como Facebook Ads, Instagram Ads, Google Search, Google Display, Retargeting, DBM, entre outros.) - Conteúdo - Criação de campanhas de marketing e CRM Experiência do Cliente e Vendas Queremos impressionar nossos clientes, sempre! Trabalhar em uma equipe dos sonhos para oferecer o melhor envolvimento, solução de problemas e experiência da categoria.

Elo7Digital Marketing Coordinator

Aug. 2015 - Jul. 2017São Paulo Area, BrazilResponsible for Performance Marketing team (4 analysts) and performance budget, working accross multiple media channels (Mobile, Desktop and App), such as: Affiliate, SEM (Google, Bing), Retargeting, Programmatic, Facebook, Twitter, Google GDN, Shopping, among others. With performance reestructure and new channels, the team was able to bring Performance Share 20%+ up in less than 1 year, by ROI increases and budget reallocation. - Project leader on two major Marketing initiatives: Google Shopping API implementation Facebook DPA API implementation Business cases: * Facebook (DPA and APP Install) * Google - Youtube best CPV (Branding for Elo7 Commercial)

LPS Brasil Consultoria de Imóveis S/ADigital Marketing Specialist

Apr. 2014 - Jul. 2015Sao Paulo- Performance Marketing Facebook Ads - with less than 3 months at Lopes, I was responsible for the Digital Strategy of Campaign "Fim de Semana do Imóvel" in Curitiba - PR, that brought the company for a business case at Facebook. https://www.facebook.com/business/success/imobiliaria-lopes Google Adwords (display and search) Google AdXchange Google AdSense Google DoubleClick for Publishers Retargeting Twitter Ads - we were able to reduce (27%) CPL and attract leads with much more quality (67% of high interest) which brought us to a business case: https://biz.twitter.com/pt/success-stories/lopes-brasil Affiliate Waze Webportal Programmatic Media - Content SEO Partnerships Content strategic planning - Marketing de Performance Facebook Ads - Com menos de 3 meses na Lopes, fui responsável pela Estratégia Digital da Campanha "Fim de Semana do Imóvel" em Curitiba - PR, que trouxe a empresa para um business case no Facebook. https://www.facebook.com/business/success/imobiliaria-lopes Google Adwords (exibir e pesquisar) Google AdXchange Anúncios do Google Google DoubleClick para editores Redirecionamento Twitter Ads - conseguimos reduzir (27%) o CPL e atrair leads com muito mais qualidade (67% de alto interesse) o que nos trouxe um business case: https://biz.twitter.com/pt/success-stories/lopes-brasil Afiliado waze Portal da internet Mídia programática - Conteúdo SEO Parcerias Planejamento estratégico de conteúdo

Nova PontocomOnline Marketing Analyst (Meios de Pagamento)

Jul. 2012 - Dec. 2013Sao Paulo- Marketing campaigns for Paypal, Visa, Boleto, Cartão Pontofrio Itaucard, Cartão Extra Itaucard, Itau Mobile Card, among many others. Those campaigns included commercial negotiation, partnerships and media selection. - New Payment methods - Private Label and Cobranded cards strategy for Extra.com, Pontofrio.com [cross channel coupons (online and offline customers), on-site offers, exclusive deals for cardholders, e-mail marketing] - Channel strategies for conversion improvement - Commercial Negotiation for marketing campaigns - KPI's analysis for marketing campaign and area forecasts. - Mobile payments (in Partnership with big players, such as Itau Unibanco) - Payment projects and implementation, directly with IT, Finance, Marketing, Commercial team and others.

DafitiOnline Marketing Analyst

Dec. 2011 - Jul. 2012Sao Paulo- Responsible for Dafiti's Facebook Latin America Expansion (Facebook Ads Strategy, Structure and Market Tests for Chile, Colombia, Mexico and Argentina) - Facebook Display (ads) - KPI analysis and Improvement (CTR, CR, ROI, CIR, among others) - LATAM Facebook Strategy (fan acquiring, CR improvement, content selection) - Consumer behavior - Google Analytics Conversion Improvement

Itau-UnibancoInternet & Inovação

Mar. 2011 - Dec. 2011Fic - Financeira itaú CBD-Improve credit card sells for Extra, Ponto Frio & Pão de Açúcar online -Google Analytics Funnel analysis and improvement -Activation, Ticket and CRM strategies for card users - "Cartão Pão de Açúcar Platinum" Website maintenance - Analysis from users diversity, fraude and new card unblocking rates.

Itau-UnibancoMarketing/ Trade Marketing

Aug. 2010 - Mar. 2011Marketing - Superintendência de cartões Grupo Pão de Açúcar -Trade Marketing Material for Pao de Açúcar, Extra & Ponto Frio card sellers. - Educative Videos (endomarketing) for workers at the financial, with President guidelines, paths and directions . - Campaigns of incentive and loyalty.