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Work Background
Foro IAVP Alliances
Jan. 2024Madrid, Community of Madrid, SpainThe Foro IA in Marketing, Communication, and Customer Experience (MCX) is born with the aim of creating a space for learning in community, building knowledge, and sharing recommendations and guidelines to help MCX professionals navigate this tsunami. We believe in community, in the ability to establish relevant connections, and in debate as a tool for transformation. We are a group of professionals from different sectors and responsibilities with a common goal: to harness the potential of generative artificial intelligence in the functional application of Marketing, Communication, and Customer Experience.
Fundación SERESAdvisory Committee
Jun. 2023EspañaFundación SERES, a non-profit organization, promotes the commitment of companies in the improvement of society through responsible actions aligned with the company's strategy that generate value for all.
Instituto de Gobernanza EmpresarialAdvisory Board
Mar. 2021Advisory Board - Corporate Governance Observatory
MutualidadChief Business Development, Communications & Sustainability Officer
Mar. 2020 - Mar. 2024Madrid, Community of Madrid, SpainAs a member of the Executive Committee I'm in charge of the company's sales growth, customer experience, brand positioning, stakeholders enagement and responsible business. In my role I lead the Sales, Customer Care, Customer Experience, Marketing, Product, Communications, Sustainability and Public Affairs functions. Member of the Sustainability Commission. Member of the Responsible Artificial Intelligence Committee. Mutualidad de la Abogacía is a financial life-insurance company that ranks #4 in Spain by volume of managed savings (more than € 10,000 millions).
Multinacionales por marca EspañaAdvisory Board
Jul. 2019Council of Presidents
Fundación Mutualidad AbogacíaDirector General
Jun. 2019 - Mar. 2021Madrid Area, SpainReporting to the President and the Board of Trustees. Fundación Mutualidad Abogacía is a corporate foundation, committed with the legal professionals in Spain, that develops projects on financial education, long-term savings culture, young entrepreneurship, studies and research on aging, etc. with an annual budget of more than 5 million euros.
MutualidadDirector of Communications, Marketing and Sustainability
Jun. 2019 - Jun. 2020Madrid Area, SpainMember of the Management Committee, the Ethics Committee for the Artificial Inteligence, the Distribution Committee and the Commercial Policy and Communication Committee.
Multinacionales por marca EspañaChairman
Jul. 2018 - Jun. 2019Madrid Area, SpainMultinacionales por Marca España brings together multinational companies from various sectors operating in Spain to demonstrate their commitment to the Spanish society and economy. Multinacionales por Marca España works in 3 main areas to achieve its purpose: active collaboration on boosting the Spain country brand, cooperation on promoting Spain as an investment destination of multinationals, and the development of the country as a favourable environment for multinational companies. MME promotes the cooperation with the public administration and defends the country’s common interests.
Laureate International UniversitiesChief Communications, Sustainability and Public Affairs Officer (Spain & Portugal)
Apr. 2015 - Jun. 2019Madrid Area, SpainDirector of Communications, Sustainability and Public Affairs (Spain & Portugal). Member of the Executive Committee. Reporting to the CEO and leading a group of highly talented professionals in Spain & Portugal, I'm in charge of both External and Internal Communications, Public Affairs and CSR. European regional communication lead. Stakeholders engagement and reputation management. With over one million students enrolled, across more than sixty institutions, in twenty countries, Laureate International Universities (NASDAQ: LAUR) is the largest network of higher education providers in the world. Laureate is a Public Benefit Corporation and a Certified B Corporation®. Institutions in Spain: Universidad Europea de Madrid, Universidad Europea de Valencia, Universidad Europea de Canarias, Escuela Universitaria Real Madrid Universidad Europea.
Institutions in Portugal: Universidade Europeia, IPAM, IADE.
Multinacionales por marca EspañaBoard Member
Jan. 2015 - Jun. 2018Madrid Area, SpainSkills: Relaciones institucionales · Comunicación interpersonal · Intangible Assets · Sustainability · Inglés · Board of Directors · Gobierno corporativo · Multinational Team Management
Multinacionales por marca EspañaSecretary General & Board Member
Jan. 2014 - Mar. 2015Madrid Area, SpainFounding partner
Dircom, Asociación de Directivos de ComunicaciónBoard Member
Jan. 2014 - Dec. 2018Madrid Area, SpainChair of the Innovation Commission. Dircom is a professional association encompassing over 1,000 communication directors from the most important Spanish companies and institutions, as well as the top executives of communication consultancies. As Chair of the Innovation Commission I promoted the creation of the School of Innovation and the development of digital transformation programs.
INGVP Communications, Public Affairs and Sustainability (Spain & Portugal)
Sep. 2013 - Apr. 2015Madrid Area, SpainReporting to the CEO of Spain & Portugal and leading a group of highly talented professionals, I was in charge of the reputation management, internal and external communication, public affairs and sustainability (CSR) for all the business units of ING Bank Spain & Portugal: ING DIRECT and ING Commercial Banking.
Universidad Pontificia ComillasProfessor
Jan. 2008 - Dec. 2013Madrid Area, SpainICADE Business School - Master Advertising & Communication
Universidad EuropeaAssociate Professor
Nov. 2006 - Jul. 2010MadridSchool of Social Science and Communications.
Corporate Communications
TelefónicaHead of Communication & Relational Marketing
Oct. 2006 - Aug. 2013Madrid Area, SpainTelefónica Empresas: the B2B (Large Corporations, Government, Mid Corps & SMEs) division in Telefónica http://telefonicaempresas.telefonica.es/ Leading a group of more than 50 people I was in charge of designing, developing and controlling the Communications and Relational Marketing Plan including PR, advertising, direct marketing, brand management, corporate publishing, social media management, events, sponsorships, content management and internal communications, etc. Leading Telefonica's Innovation Centers in Madrid and Barcelona (http://innovationcenter.telefonica.es/) Editor of Pulso (IT corporate review for the Spanish CIO's) Leading the B2B social media projects in Spain: www.contunegocio.es & www.aunclicdelastic.com Leading the Customer Reference Program
IE Business SchoolAssociate Professor
Jan. 2006 - Mar. 2015Madrid Area, SpainHigher Education Program in Communication Management (PSGE).
http://www.ie.edu/execed/psge Higher Education Program in Digital Marketing and Advertising (PSMPD).
http://www.ie.edu/execed/psmpd
TelefónicaHead of Communications
Mar. 1999 - Oct. 2006Madrid Area, SpainTelefónica Data
Launching and developing a Communications Department in Spain, and supporting and coordinating new Communications Departments in Latam.
TelefónicaHead of Communication and Operational Marketing
Jan. 1998 - Mar. 1999Madrid Area, SpainTelefónica Transmisión de Datos
Leading a new Communication and Operational Marketing Team (from merging three different Telefonica subsidiaries). Focused on B2B.
Responsible for the design, launch and maintenance of the first Spanish internet portal dedicated to B2B (www.infonegocio.com)
Leading the Sales Training Team (product, services and skills)
UnisourceSales Support Manager
Jan. 1995 - Dec. 1998Madrid Area, SpainReporting to Unisource HQ in Hoofddorp, The Netherlands.
Leading a local sales support engineers team in Madrid, supervising global bids and supporting new product launching.
TelefónicaKey Accounts Manager
Jan. 1992 - Dec. 1995In charge of some major accounts like Ikea, Credit Suisse, Cable & Wireless, etc and some institutional accounts.
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