Wildlife StudiosHead Of Internal Communication
Aug. 2021 - Dec. 2022São Paulo, Brazil• Managed a team of 1 senior and 1 junior professionals.
• Developed and executed the global internal communications strategy for Wildlife and its affiliated studios, achieving a 15% YoY improvement in KPIs and a 20% increase in engagement.
• Crafted compelling and targeted copy for internal communications materials, including email announcements, newsletters, and company-wide messaging, resulting in more appealing and clear messages.
• Designed and implemented a channel framework and operation to ensure consistent and effective communication across all internal channels, reducing reliance on email and organizing the flow of communication throughout the organization.
• Led the creation of impactful internal campaigns to engage employees and promote company culture and values, collaborating closely with the people team and achieving a participation rate of 91% in Engagement Surveys and Performance Cycles.
• Fostered a strong sense of community and belonging through the development of meaningful rituals and storytelling initiatives, resulting in a participation rate of over 70% in All Hands meetings and an average NPS score of 81%.
• Championed diversity and inclusion by working closely with affinity groups on educational and recognition programs.
• Tools: Adobe Suite; Discord; GSuite; Google Data Studio; Hubspot; MailChimp; Miro; Office Suite; Slack; Zoom.