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Network Power<100 people
Roles
🔥50%
Startup Founder
💸50%
Marketing
✔️25%
IT
Geos
🇧🇷25%
Brazil
🇺🇸25%
United States
Work Background
SalesforceEmployee Communications EMEA
Sep. 2023London, England, United Kingdom
Wildlife StudiosHead Of Internal Communication
Aug. 2021 - Dec. 2022São Paulo, Brazil• Managed a team of 1 senior and 1 junior professionals.
• Developed and executed the global internal communications strategy for Wildlife and its affiliated studios, achieving a 15% YoY improvement in KPIs and a 20% increase in engagement.
• Crafted compelling and targeted copy for internal communications materials, including email announcements, newsletters, and company-wide messaging, resulting in more appealing and clear messages.
• Designed and implemented a channel framework and operation to ensure consistent and effective communication across all internal channels, reducing reliance on email and organizing the flow of communication throughout the organization.
• Led the creation of impactful internal campaigns to engage employees and promote company culture and values, collaborating closely with the people team and achieving a participation rate of 91% in Engagement Surveys and Performance Cycles.
• Fostered a strong sense of community and belonging through the development of meaningful rituals and storytelling initiatives, resulting in a participation rate of over 70% in All Hands meetings and an average NPS score of 81%.
• Championed diversity and inclusion by working closely with affinity groups on educational and recognition programs.
• Tools: Adobe Suite; Discord; GSuite; Google Data Studio; Hubspot; MailChimp; Miro; Office Suite; Slack; Zoom.
NubankInternal Communications LATAM
Sep. 2018 - Aug. 2021São Paulo, São Paulo, Brésil• Managed a team of 3 senior professionals and one intern.
• Led the global internal communications strategy for one of the world's largest digital banking platforms.
• Contributed to the development of a strong company culture, recognized by 84% of Nubankers in the Engagement Survey.
• Successfully implemented communication plans and strategies to facilitate unity, transparency, and smooth transitions during M&As. Increased sense of belonging among new employees from mergers and acquisitions to 79%.
• Launched initiatives to promote diversity and inclusion, resulting in increased representativeness in affinity groups by 23% and improved communication accessibility (according to 66% of employees).
• Effectively managed crisis communication and risk management, ensuring timely and appropriate responses to emerging issues.
• Developed and executed initiatives to promote cross-functional collaboration and alignment, leading to improved efficiency and productivity across the organization.
• Tools: Adobe Suite; GSuite; Jira; Honey; Looker; Miro; Office Suite; Slack; Zoom.
Grupo TecnowiseMarketing & Communications Coordinator
May. 2017 - Jun. 2018São Paulo Area, Brazil• Managed a team of 1 senior analyst and 3 junior analysts.
• Led and executed social marketing initiatives, successfully increasing brand awareness and engagement for clients (driving schools) and the general public.
• Built and cultivated influential relationships with governmental and institutional stakeholders, aligning their support with marketing objectives. This strategic effort led to the development of a compelling social brand, Instituto Mobih, dedicated to promoting traffic safety.
• Developed and implemented comprehensive web and digital marketing strategies, resulting in a significant improvement in online presence and delivering an optimized user experience.
• Tools: Adobe Suite; GSuite; Office Suite; Solitics; Wordpress; Trello.
Imagem CorporativaSenior Account Manager - Uber
Mar. 2016 - Apr. 2017São Paulo e Região, Brasil• Managed a team of 3 junior analysts.
• Served as Comms Office for Uber's initial 3 years of operation, driving significant growth and expanding the brand's market presence.
• Spearheaded strategic public relations initiatives for other top-tier clients including Edenred, Tecnowise, and Deutsche Bank.
• Cultivated and maintained relationships with key media outlets and influencers to maximize brand exposure and thought leadership.
• Tools: GSuite; Maxpress; Mindmeister; Newswire; Office Suite; Wordpress; Trello.
Prompt Coaching and LanguagesCommunication Coach
Jan. 2014 - Jun. 2015São Paulo e Região, Brasil• Applied strategic thinking and provided expert guidance as a communication coach
• Mentored and trained individuals in effective marketing techniques as a marketing coach
• Delivered language consultancy services to clients to improve their communication skills and enhance their professional image
Saint-Gobain Glass (Paris, France)International Marketing Analyst
Sep. 2010 - Aug. 2011Paris e Região, França• Utilized market analysis and product positioning techniques to develop effective marketing campaigns and ensure the success of new product launches. • Conducted comprehensive web studies to identify consumer behavior patterns and preferences in various global markets. • Contributed to the development and implementation of an internal web TV platform, facilitating streamlined communication and collaboration among team members. • Helped developed and updated tools for monitoring pricing, product portfolio, and competitor activity, providing valuable insights for strategic decision-making. • Helped produce a sustainable development report, highlighting the company's commitment to environmental responsibility and social consciousness.
NokiaSenior Marketing and Comms Analyst
Jan. 2005 - Dec. 2009São Paulo, São Paulo, Brazil• Coordinated impactful events, ensuring valuable feedback for continuous improvement and growth. • Supported external communication planning, elevating the company's reputation and fostering positive relationships with media and customers. • Oversaw successful press and customer trips, alongside effective advertisement planning to increase brand visibility and drive sales growth.
NokiaCommunications Intern
Feb. 2002 - Dec. 2004São Paulo, São Paulo, Brazil• Executed successful events, ensuring seamless delivery and high quality.
• Developed internal communication campaigns, resulting in increased employee engagement.
• Helped plan and implement internal and external communication campaigns, aligning with organizational objectives.
• Contributed to the creation of a professional and informative internal magazine, enhancing company culture and brand image.
• Monitored media coverage and maintained positive press relations, safeguarding the company's reputation.
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