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Work Background
Associate Marketing Manager, Barbie Signature
Mattel, Inc.Associate Marketing Manager, Barbie Signature
Apr. 2024 - Jan. 2025Los Angeles, California, United States- Led P&L management for Barbie Signature, a premium collector-focused product line. Role included developing strategic product recommendations to senior leadership on go-to-market strategies, channel activation, quota allocation, and costing for 100+ product portfolio. - Partnered closely with brand marketing teams on product launches, spearheading social media, e-commerce, and PR strategy briefs.
Content Marketing Manager
Voya FinancialContent Marketing Manager
Apr. 2023 - Apr. 2024- Developed B2C content strategy for financial wellness products (HSA, FSA, 401k). Established analytics framework to measure website performance, message effectiveness, and customer satisfaction.
Brand Strategy Intern
Rubix AgencyBrand Strategy Intern
Aug. 2022 - Dec. 2022
Corporate Communications Analyst
XP Inc.Corporate Communications Analyst
May. 2020 - Aug. 2021São Paulo, Brazil- Developed internal and external communications campaigns, such as culture and engagement content, employee value proposition (EVP), ESG, and more. Managed content for LinkedIn, Instagram, and Glassdoor pages. - Led inaugural 'Mulheres que Transformam' prize with UN Women, reaching 6MM+ people through social media to enhance female affinity with corporate brand.
Brand Manager
NubankBrand Manager
May. 2019 - Apr. 2020São Paulo, Brazil- Led 20+ partnerships focused on brand awareness for international audiences. Developed international roadshows to introduce the company at top US and European MBA schools. - Created brand and editorial strategy for the company's first international channel, focusing on audience building, brand awareness, and brand consideration.
Employer Branding Analyst
Itaú UnibancoEmployer Branding Analyst
Feb. 2017 - May. 2019São Paulo, Brazil- Acted as Tech Lead in project focused on innovation for large-volume recruitment processes, becoming a specialist in design thinking and CX. - Produced award-nominated AI chatbot 'Paulinha' in partnership with Facebook, automating recruitment for 400,000 annual applications and attracting 42,000 social media followers within 6 months.
Human Resources Intern
Procter & GambleHuman Resources Intern
Apr. 2016 - Feb. 2017São Paulo, Brazil
Human Resources Intern
Mondelēz InternationalHuman Resources Intern
Jan. 2015 - Apr. 2016São Paulo e Região, Brasil
Corporate Access Intern
Merrill LynchCorporate Access Intern
May. 2014 - Dec. 2014

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