ING. JUAN LERCH | COVER LETTER
I’m a hands-on Principal Software Engineer and Information Systems Engineer with 20+ years of experience delivering backend systems, data platforms, data analysis, and integration-heavy solutions across fintech, healthcare, and education. I’ve evolved from developer to technical lead and architecture-focused roles while staying close to implementation and product outcomes.
My work combines technical depth with strong stakeholder alignment. I focus on translating real business needs into reliable technical plans, ensuring predictable delivery, transparency, and long-term partnerships built on trust and ownership. I also bring 5+ years of experience working with U.S.-based companies and international distributed teams in English-speaking environments.
I’ve led complex backend, data processing, and integration initiatives in distributed teams, guiding architecture decisions, defining standards, supporting code reviews, and delivering maintainable production systems. I operate comfortably at both strategic and hands-on levels.
In fintech, I’ve contributed to backend modernization, API development, B2B integrations, reporting and data analysis platforms, and data-lake initiatives, collaborating remotely in Agile environments to improve reliability and delivery quality.
In healthcare, I implemented HL7/FHIR-based integrations and enterprise Java components in high-responsibility contexts, including government environments requiring robustness, supporting analytics and reporting workflows for clinical and operational data.
In education, I’ve worked on academic platforms, educational data/reporting systems, and large-scale digital education initiatives, complemented by my experience as a university professor.
Currently, I’m integrating LLM capabilities (including ChatGPT) into a large Statistical Information System to enable Natural Language Query over extensive reporting assets, combining backend architecture, safe rollout strategies, and performance optimization (Parquet + Spark).
I’m motMore...
Cynthia Lozada
SVP, Managing Director
Verified
Cynthia has over 20 years of experience in media and marketing across a broad spectrum of verticals. She has led organizational transformations, spearheaded client satisfaction improvement and managed large teams to deliver on brand and scope needs.More...
Daniel Chelala
Branded Content and Ads Senior Operations Manager@Anghami
Verified
Daniel Chelala is the Branded Content and Ads Senior Operations Manager at Anghami, where he spearheads innovative advertising strategies that enhance user engagement and drive revenue growth. With over a decade of experience in digital marketing, Daniel has a proven track record of executing high-impact campaigns for leading global brands. His expertise in data-driven decision-making and creative storytelling has positioned Anghami as a leader in the competitive music streaming industry. Passionate about transforming the digital landscape, Daniel continues to push the boundaries of branded content, ensuring a seamless integration between advertisers and audiences.More...
Jeffrey Huang
Senior Director@Ad Council
Verified
Jeffrey Huang is a dynamic Senior Director at the Ad Council, where he spearheads innovative marketing campaigns that drive social change. With over 15 years of experience in strategic communication, Jeffrey has successfully led cross-functional teams to deliver impactful public service initiatives. His visionary leadership and data-driven approach have resulted in a 30% increase in campaign engagement over the past year. Passionate about leveraging media for good, Jeffrey continues to inspire transformative action through creative storytelling and strategic partnerships.More...
Agata Wisiorowska
Global Senior Digital Insights Specialist@Avon Cosmetics Polska Sp. z o.o.
Verified
I work at the intersection of customer strategy, digital growth, and data-driven decision making, helping organizations turn fragmented marketing and customer data into clear strategic direction.
In global and multi-market environments, I translate complex performance signals across CRM, marketing channels, and customer lifecycle touchpoints into actionable recommendations that improve engagement, conversion, and marketing effectiveness.
My work often involves bringing structure to fast-moving environments: aligning stakeholders on KPIs, measurement frameworks, and insight-led planning, and helping teams move from reactive reporting toward more strategic decision making.
I am particularly interested in roles that combine customer lifecycle strategy, marketing performance, and analytics leadership, where insights can directly shape growth initiatives, cross-market strategy, and how organizations use data to guide decisions.
Core focus areas:
- CRM & Customer Lifecycle Strategy
- Digital Growth Strategy
- Marketing Performance & Analytics
- Cross-Market Operations
- Stakeholder Alignment & Decision Support
- Data-Driven TransformationMore...
Jean Zhao
Marketing & Commerce Director
Verified
Consumer marketing and e-commerce leader with 16+ years of global experience driving brand growth across digital commerce, creator marketing, and performance media.
Expert in social commerce, TikTok Shop, influencer retail, and DTC acceleration with experience growing both new brands and global platforms. Skilled in converting consumer insights and trends into revenue.
Skilled at leading cross-functional teams in marketing, e-commerce, media, and partnerships to improve customer acquisition and conversion.More...
Krzysztof Lasek
Backend Developer@Transition Technologies S.A.
Verified
Krzysztof Lasek is a seasoned Backend Developer at Transition Technologies S.A., where he specializes in creating robust and scalable server-side solutions. With over a decade of experience in software development, Krzysztof has a proven track record of enhancing system performance and reliability for various high-profile projects. His expertise in cloud computing and microservices architecture has been instrumental in driving the company's digital transformation initiatives. Passionate about coding and innovation, Krzysztof continuously seeks to leverage cutting-edge technologies to deliver exceptional results.More...
Dima Khatib
Social Media Lead@PwC Middle East
Verified
Dima Khatib is the Social Media Lead at PwC Middle East, where she spearheads innovative social growth strategies to enhance brand presence across diverse platforms. With over 17 years of experience in media planning and social media marketing, Dima has successfully increased share of voice rate by 62% through targeted campaigns and creative storytelling. Her expertise in data analytics and trend forecasting has positioned PwC as a thought leader in the region's digital landscape. Dima is passionate about leveraging social media to drive meaningful conversations and foster community growth.More...
Mylène Fortier
VP Marketing
Verified
Mylène Fortier is the Vice President of Marketing, where she leads a dynamic team in crafting bold, data-driven marketing strategies. With over 15 years of experience, she has a proven track record of driving brand growth and enhancing customer engagement. Mylène is passionate about leveraging the latest digital marketing trends to propel business success. Outside of work, she enjoys country Line dancingMore...
André-Philippe Boulanger Trottier
CEO@ArtifiQ
Verified
André-Philippe isn’t your typical sales enthusiast. This guy lives where technology meets creativity and isn't afraid to get his hands digitally dirty.
Whether he's geeking out over RevOps, transforming SaaS landscapes, or making AI seem less sci-fi, André-Philippe thrives on innovation.
But wait, there's more! Beyond the buzzwords, he dives headfirst into creative projects, always ready to sprinkle a little fun into the mix. André-Philippe's world is where ideas spark, projects flourish, and life is anything but mundane.
Get ready to explore, laugh, and be inspired. Welcome to André-Philippe’s universe—where every day is a new tech adventure.More...
Partner with start-ups and small businesses to reach their annual goals with smart planning and smooth operations. I offer growth initiative business modeling and planning, project planning and management, OKR development and tracking, and process development & automation solutions.More...
Jennifer Wideberg
Head of Marketing
Verified
I’m a seasoned marketing professional with extensive experience in creating effective strategies and leading high-performing teams. I have consistently contributed to the growth and success of my organizations. My expertise ranges from digital marketing, brand development, product marketing to market research and analytics. I am known for my innovative approach in formulating marketing strategies that align with business goals and drive revenue growth. Prior to my current role, I have held several leadership positions in marketing, honing my skills and deepening my understanding of the industry. My dedication and passion set me apart as a leader in my field.More...
Nagham Maaboud
Marketing Business Unit Director@Initiative
Verified
I’m an experienced marketing leader proficient at managing the media and marketing P&L for groups such as L’Oreal, Coty, LVMH and more. I have over 12 years of experience in media, performance, analytics, and strategy with a proven track record of developing and rolling out processes that govern 1000+ individual activities per year with an error margin of less than -0.25%. I also have expertise in advanced analytics and automation, which has resulted in significant time and budget savings. I hold an Executive MBA from Hult International Business School and a Bachelor of Science in Chemical Engineering from American University of Sharjah. I am passionate about driving growth and innovation in the marketing industry, and my recent research interest is around vibe coding for marketing automation and effectiveness.More...
Jack Donovan
Lead UX Designer / Product Designer
Verified
A seasoned product UX, UI, and service designer trusted by my clients to craft meaningful customer experiences. With over 15 years' navigating design innovation, technical feasibility, and commercial ambition, I bring tireless curiosity, objectivity, and absolute precision to each project.
From fast-paced startups and venture incubators to large enterprise teams, I’ve enjoyed tackling an array of business problems, using behavioural science, data-driven insights and creative collaboration to shake up legacy product thinking.
My fascination with the dynamics of people, products, and systems has led me to work with some remarkable businesses across EMEA and APAC, as well as travel extensively. Currently based in Melbourne, my goals are simple: to learn about the world and contribute to emerging tech that fosters healthier relationships with our devices, our planet, and each another.
www.jdux.designMore...
Laura Cowan
Account Manager
Verified
Experienced SaaS account manager, customer success and sales enablement. I help subscribers of products be successful and ensure sales people have the tools to build new business.More...
Mona Abulhassan
Digital Business Director@Publicis Groupe
Verified
As a Digital Business Director at Publicis Groupe, Mona has successfully led digital transformation initiatives, driving growth and innovation. She has implemented effective digital strategies that have significantly enhanced her client's digital maturity. Her leadership has also resulted in improved operational efficiency and increased revenue. Mona has been instrumental in fostering strong client relationships and has successfully managed a high-performing team.More...
Eda Onsel
CMO & Co-founder@Eyedigital
Verified
Worked in digital media for the past 15 years in several roles, data and analytics, performance buying, reporting, media & marketing strategy, innovationMore...
Mio Takahashi
Marketing & Creative Director, Consultant@Heal
Verified
As Mio Takahashi, my achievements include successfully leading and implementing innovative marketing strategies at Heal, resulting in significant growth and brand recognition. I have excelled in creating and managing creative campaigns that have boosted customer engagement and sales. My consulting expertise has also been instrumental in improving the company's overall marketing approach and operations. I have also fostered strong relationships with stakeholders and partners, contributing to the company's network and reputation.More...
Christine Ng
Verified
Jorge Canton
Gestor Comercial@Correos
Verified
As Jorge Canton, Gestor Comercial at Correos, I have successfully managed to increase the company's customer base and revenue through strategic planning and implementation of effective sales strategies. I have also excelled in maintaining strong relationships with key clients, leading to long-term business partnerships. My expertise in market analysis has significantly contributed to the company's understanding of market trends and customer needs, enabling us to offer competitive and innovative services.More...
Todd Hobbs
Lead Data Strategist
Verified
Todd Hobbs is an accomplished Lead Data Strategist with a diverse skill set encompassing business analysis, business intelligence, data analysis, Organizational Change Management (OCM), governance, support and service orientation, and team leadership. His expertise lies in analyzing business data, providing valuable insights, and guiding teams to achieve strategic objectives. Todd's profound knowledge of business analysis, data, and information architecture, combined with his proficiency in various reporting tools and business requirements analysis, has enabled him to excel in hands-on technical roles as a team lead, specialist, and consultant/advisor for corporate business initiatives. He is adaptable and comfortable in dynamic environments, excelling at all levels of an organization, even in situations with rapidly shifting priorities. With a strong aptitude for innovative problem-solving, Todd consistently identifies creative solutions and has successfully managed large-scale implementation projects, such as at TransLink, collaborating with cross-disciplinary teams to deliver exceptional results. Todd is a versatile team member with unique skills and extensive experience poised to contribute significantly to any organization's success.More...
Jonathan Haines
Senior UX and Product Designer@UXcalibur
Verified
Jonathan Haines is a seasoned Senior UX and Product Designer currently serving at UXcalibur. With a rich professional background in user experience and product design, he has established himself as an expert in his field. Jonathan's focus is on creating user-centered designs, ensuring that each product is not only aesthetically pleasing but also functional and intuitive. His skills span across various areas of design, including user research, interaction design, and visual design. Jonathan has an impressive track record of leading design projects and collaborating with cross-functional teams to deliver top-notch digital products. His dedication to understanding user needs and incorporating them into his designs sets him apart in his field.More...
Shweta Singh
Global Digital Marketing Manager ( last role)@Imprivata
Strategy Director, Founder@The Red Stripe Marketing Consultancy
Verified
An award-winning Strategy Director with 18 years’ marketing experience. With a specialised focus in Integrated Marketing, Digital Marketing, Paid Media and Communications Strategy, she has worked with over 40 international brands. Her proven track record of impactful strategic leadership is evident in her background leading effective teams and developing profitable strategic operations for creative and media agencies, while driving their marketing clients to success.More...
Azucena Martínez
Communications Strategist@Epicentro
Verified
Azucena Martínez is a seasoned Communications Strategist at Epicentro, a leading media and communications company. She holds a wealth of experience in the field spanning over a decade, with a proven track record of developing and implementing effective communication strategies. Azucena's expertise lies in corporate communication, brand messaging, and digital marketing. Before joining Epicentro, she held various strategic roles in multiple high-profile companies, refining her ability to drive brand awareness and customer engagement. Azucena holds a Bachelor's degree in Marketing with a specialization in Business. and is known for her innovative approaches and forward-thinking strategies. Her work has significantly contributed to the growth and success of the companies she has served.More...
Daniella de Almeida
Paid Media Specialist@Olive & Co Digital
Verified
Daniella de Almeida, as a Paid Media Specialist at Olive & Co Digital, is responsible for managing and optimizing paid digital marketing campaigns. She focuses on maximizing the company's marketing ROI through the use of various online platforms. Her role includes strategizing and implementing paid media campaigns, analyzing performance data, and adjusting marketing strategies to meet set objectives. Daniella's expertise lies in leveraging digital tools and platforms to drive brand awareness, generate leadsMore...
Laura Cazzaniga
Social & Performance Manager@HMG
Verified
🛠️Expert in social media strategies and performance metrics.
🥇Ensouring high-quality content is created and distributed across various social media platforms to enhance brand visibility and engagement.
📉 analyzing and interpreting data to measure the effectiveness of social media campaigns and making necessary adjustments to optimize performance.
🖊️Content and communication managerMore...