Years of experience: 17

ItalyDigital Ads Manager💸 MarketingMarketing Analytics ManagerCommunications ManagerContent Manager

Trust Score

Highly reliable; strong professional involvement.

65%
Laura's Career Path
Social & Performance ManagerMar. 2022 -
Present
Havas Media Group ItalySocial & Performance Manager
Milan, Lombardy, Italy
Head of Paid MediaJul. 2021 -
Mar. 2022
InstillaHead of Paid Media
Develop and deploy effective B2B & B2C paid digital marketing strategies that address all areas of the conversion funnel, from awareness to conversion. Conceptually design search engines strategies that generate synergies with the other channels, paid and organic. Work with the technical adtech and martech team to continually develop and improve our tracking monitoring capabilities. Create be...
Senior Adv & Media ExpertAug. 2018 -
Jul. 2021
DOING.Senior Adv & Media Expert
Milano, Italia* Media strategy definition, pitch proposal, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors * Plan and manage billable campaigns (AdWords, Bing, etc), paid social (Facebook, Twitter, etc) and display performance campaigns (networks, affiliation, DEM, retargeting, etc) * Search and social account set up, keyword list, copy...