Years of experience: 14

Growth HackerMarketing DirectorMarketing Analytics ManagerDigital Ads ManagerEmail Marketing Manager💸 Marketing

Trust Score

Highly reliable; strong professional involvement.

75%
Shweta's Career Path
Global Digital Marketing ManagerJun. 2023 -
Present
ImprivataGlobal Digital Marketing Manager
•Define and craft demand generation strategy for Imprivata offerings with the aim of building pipeline through digital channels including website, search, social, display and ABM platforms. •Define and orchestrate end-to-end global digital media strategy for priority ICPs, designed to deliver awareness as well as build pipeline. •Track digital contribution to the pipeline and adapt strategy b...
Global Digital Marketing Manager at CyberRes (part of Micro Focus), now OpenText CybersecuritySep. 2021 -
May. 2023
OpenTextGlobal Digital Marketing Manager at CyberRes (part of Micro Focus), now OpenText Cybersecurity
Plano, Texas, United StatesLed digital go-to-market strategy for CyberRes products, driving significant growth for $800 million value, cybersecurity brands like Voltage, Fortify, ArcSight, and NetIQ. •Built integrated marketing campaigns with Content, Creative, Social, Product Marketing, Channel, and Revenue Marketing teams. Continuously measured, analyzed, reported, and optimized program performance. •Devised digital ...
Digital Marketing ManagerMay. 2021 -
Jul. 2021
Intrusion IncDigital Marketing Manager
Plano, Texas, United States•Devised digital strategy that helped Intrusion stay ahead in a very high growth and competitive eco-system •Oversee digital acquisition and conversion for Intrusion with defined quarterly and yearly growth targets •Short stint due to mass layoff.

Shweta's Posts

  • About myself

    Accomplished Digital Marketing professional with over 15 years of experience in B2B SaaS and B2C sectors. Proven success in developing GTM strategies, optimizing consumer journeys, and leveraging MarTech tools to drive revenue growth. Known for strategic leadership and fostering collaboration.

  • Job Description

    Seeking leadership/Individual contributor/ roles as a Global Digital Marketing Manager/Director in B2B SaaS. Looking to utilize skills in strategy and analytics to drive innovative marketing initiatives and contribute to organizational growth.

  • How to contact

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  • How I can help you

    Increase leads via paid channels by focusing on KPIs, target markets, and ICP. Set up campaigns on paid search, social, and display. Host online webinars with promotions to generate leads.

  • People I am looking for

    Ideal Clients: - Small business Owners -Solopreneurs -Startups -B2BSaaS -Law firms and medical practices

  • Experience & Cases

    Achievements: - Increased awareness and lead generation - Implemented funnel activities for awareness, engagement, and conversion Previous Clients: - Small businesses - Startups - Solo entrepreneurs - B2B SaaS companies

  • How to contact

    If you're interested, please fill the form. P.S. If you know a right person, please make an intro or share with him/her the link to this page.

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