Singapore• Lead in developing global marketing campaign strategy from conceptions to implementation and localization to increase platform growth and revenue. Consistently achieve campaign ROI of more than 200% for all key campaigns.
• Lead in innovation and consumer journey mapping to drive first-in-use personalized campaign mechanics, increasing consumers engagements and brings in record high busines...
Singapore• Manage central media projects that span all product areas, liaising with various local & regional agencies to collect data for cross channel analysis.
• Support offline media agency operations onboarding for Japan. • Execute training to Marketing teams and agencies as global tools roll out in APAC.
• Provide executional support to run cross-channel initiatives in APAC, and analyze results t...
Jan. 2020 - Jun. 2021
FacebookMarketing Program Manager - Community Advocacy & Industry, APAC
Singapore- Lead and support initiatives under the Economic Impact Program pillar that promotes brand, training, and advocacy efforts for SMB community for the region across 14 markets in APAC.
- Good understanding of macro environment and situations to adapt and pivot marketing plans and programs to support SMBs in the region.
- Lead and implement brand campaigns across 6 markets and worked with cross...