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Work Background
Suziria Company GroupHead of digital marketing | Digital marketing strategist - masterzoo.ua
Jun. 2020Kharkiv, Ukrainee-commerce
• Acquisition and Retention strategies development and implementation.
• Marketing budget planning and management.
• Business processes development and management.
• CX services development/integration.
• KPI’s divisions achievements development and monitoring.
• Achievement of goals for growth of revenue, company profitability, and customer base increase and retention.
• Formation of the department structure, recruitment and personnel management.
• Control of a customer-oriented service culture.
• Digital marketing management: control and development of traffic channels, contractors management.
• Performance monitoring and reporting.
• Customer loyalty management, creation of an image, and work with negative reviews.
Factor.MediaDigital Marketing Manager
Feb. 2020 - Apr. 2020Kharkiv, UkraineMedia / Mass media
Project operational marketing management:
• Media planning;
• Implementation of marketing communications;
• Development of sales funnels;
• Contractor management;
• Digital channels management-promotion of the company’s products;
• Development of a strategy and implementation of YouTube channel promotion;
• Preparation and promotion of online seminars for accountants;
• Development of anti-crisis strategies, products and solutions;
Бюро переводов "Филин"Internet Marketer
Feb. 2019 - Jun. 2019Kharkiv, UkraineBusiness services
• Marketing research;
• Development of an Internet marketing strategy;
• CA segmentation;
• Identifying the needs of an end user;
• Product line (acceleration of lead generation, intermediate stages, maximization of profit from a customer);
• USP development;
• Sales funnel management;
• Work with lead generation channels, their analysis and control;
• Contractor management and control;
• Positioning and branding;
• Competitor analysis and competitor recovery
Business Prospect 360Internet Marketer
Jan. 2018 - Jan. 2019Kharkiv, UkraineAdvertising / Marketing / PR services
• Marketing research;
• Development of a resource promotion strategy;
• Implementation of marketing mix (SEO, PPC, YouTube, Copywriting, SMM, Development, 3D tours);
• Reporting.
Klopotenco.comSearch Engine Marketing Specialist
Nov. 2017 - May. 2019Kyiv City, UkraineShow business
At the beginning of the work, the site was hacked and infected with a virus and greatly sank by positions in search engines. What was done:
• Virus code detected in one of the modules on the site and removed;
• Technical and UX audit of the site was conducted;
• New functionality was developed and implemented;
• In parallel with the development, pages infected with the virus were deleted;
• Semantic core was compiled;
• Seo-optimization of existing content;
• Development of new landing pages;
• Project implementation in Google My Business;
• Linkbuilding;
• SERM launched.
The client received:
• Website redesign;
• Technical optimization;
• Internal and external seo optimization;
• Local issue based on a branded request in GMB.
As a result, we conducted search promotion for more than 110,520 keywords.
After 3 months of operation, the site grew from 1,000 keys to 19,000, and search engine visibility increased from 0.066 up to 10.542;
Traffic increased to 100,000 sessions from the Organic channel. • Development of a strategy and implementation of YouTube channel promotion;
Aquazoo. Online aquarium store (Moscow, Russia)Search Engine Optimization Specialist
May. 2015 - Jul. 2016Moscow, Russiae-commerce • Market analysis, competitor analysis. Semantic core collection, clustering. Internal optimization: working with meta tags, content, seo copyright, internal linking. No external optimization was carried out. • Displaying the site in Yandex top 10 more than 900 key queries and Google Top 10 more than 500 key queries.
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