Ashley Renee Hampson - Salesforce Consultant, PrincepsOps Consulting

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Work Background

VivviSalesforce Administrator

Sep. 2023 - Dec. 2023New York City Metropolitan Area · Hybrid-Gathered business requirements, define scope, iterate solutions, and perform user acceptance testing to automate key processes, boosting end-user efficiency and customer satisfaction. -Designed and implemented dynamic page layouts, featuring advanced customization and conditional visibility. This initiative provided the Program team with streamlined access to complex custom object records and essential guidance, significantly improving their operational efficiency and data handling capabilities. -Revitalized data analysis and reporting for the Client Success team by identifying and rectifying integration pitfalls and optimizing metadata architecture. My efforts culminated in the creation of comprehensive report templates, leading to more accurate reports to clients and a streamlined workflow. -Implemented a comprehensive ticketing system, developed an internal knowledge base, and established a product roadmap for the Salesforce platform, leading to improved issue tracking, enhanced team knowledge-sharing, and clearer strategic planning. -Reduced duplicate records by 15% in a key customer segment in 2 months, resulting in a significant increase in data accuracy. Identified and built solution to the root issue.

CrunchTime!Salesforce Administrator

Mar. 2022 - Sep. 2023Remote-Acted as liaison with Marketing and Customer Success teams during company merger to manage metadata & data migration of Users, Accounts, Contacts, Campaigns, and Campaign Members. -Led migration to Salesforce Lightning, including: rewriting existing and adding new documentation, customizing new Lightning Record & Home pages, updating components of third party integrations such as DocuSign, training users and monitoring Slack channel to continuously improve user experience in the new interface. -Increased BDR productivity via Lightning App Page with actionable data and resources including: a filtered dashboard featuring hot leads (inbound demo requests, MQLs, enriched Contacts & Accounts) and rich text components kept up-to-date with current event registration reports, Outreach sequences, and other resources. Enabled the Marketing team to update the page to ensure that actionable data and resources were always available at a click without relying on searching Slack. ONGOING RESPONSIBILITIES -Work in continuous partnership with the Marketing team to increase capacity to track attribution, including: building automations to identify campaign influence on first meetings & demo/pricing requests, optimizing attribution tracking. -Provide Tier 1 support via Slack, Jira, and 1:1 check ins to ensure technical issues do not become blockers. -Monitor QA Dashboard, duplicates, and other issues caused by backlogged tech debt. -Ongoing work to address tech debt by untangling past undocumented automations and rebuilding according to updated processes and with updated tools such as Flow with proper documentation.

United Way of Greater Lorain CountyMarketing & Engagement Director

Dec. 2019 - Mar. 2022On-site-Acted as advisor and consultant to executive-level stakeholders leading workplace campaigns while diversifying organization's fundraising strategy to include individual giving pipeline, small business engagement, and creative sponsorship opportunities with a focus on retention and the goal of partners becoming advocates. -Led implementation of Volunteers for Salesforce app in Lightning Experience to track volunteer hours, integration with website for volunteer intake, and efficient management of shift sign up process. -Streamlined and enhanced collaboration and communications with Finance & Operations Department by optimizing data management and establishing data entry procedures in Andar database. -Established multi-faceted volunteer program designed to engage corporate volunteer groups, donor segments, and individuals in collaborative community impact work.

United Way of Greater Lorain CountyVolunteer Engagement Manager

Mar. 2019 - Dec. 2019Lorain, OHSkills: Presentation Skills · Salesforce.com Administration · Continuous Improvement

Hampson HornsCo-Founder & Head of RevOps

Aug. 2017New York City Metropolitan Area

United Way of Greater Lorain CountyDonor Engagement Specialist

Aug. 2016 - Mar. 2019Lorain, OHSkills: Presentation Skills · Continuous Improvement

TargetExecutive Team Leader - Salesfloor

Feb. 2016 - Aug. 2016Avon, OH-Drove sales by executing corporate and developing store-specific merchandising direction for the entire salesfloor. -Directly managed and guided workload for 6 Team Leaders who lead a team of 35-40 Team Members. -Maintained thorough understanding of sales, service and guest loyalty data and use to inform management decisions.

The Trustees of ReservationsVolunteer Resources Coordinator, Boston Region

Apr. 2015 - Jan. 2016Boston, MA-Developed program structure and managed recruitment for new volunteer opportunities at the Boston Public Market Kitchen and Appleton Farms Vendor Booth resulting in engaging 50 new committed volunteers hired and trained in Summer 2015. -Recommended and implement regional priorities for recruitment, retention and recognition of volunteers based on needs assessment survey conducted across volunteer programs through research of historical records, staff/volunteer interviews and active participation in existing volunteer programs and events. -Increased profile of volunteer program by responding to email/phone inquiries, posting volunteer opportunities to local listservs and community groups, writing content for organizational enews, engaging visitors at the Boston Public Market, and other outreach activities.

Youth Advocacy FoundationDevelopment Associate

May. 2013 - Oct. 2013Boston, MA-Developed new messaging strategies and communications materials. -Supported board development efforts through active participation on the Board Development Committee, Messaging Committee, and Events Committee. -Expanded content for organization’s Facebook page. -Implemented new donor database.

New England AquariumVolunteer Coordinator

Jan. 2013 - Apr. 2015Boston, MA-Screened 75+ volunteer applications and interviewed 10-20 volunteer candidates each month, making recommendations for placement in departments across the Aquarium's operations -Supported development of recognition and community building opportunities for nearly 1,000 volunteers and interns each year -Managed departmental data for communication of program impact, recognition and annual planning. -Respond to a high volume of inquiries about volunteer and internship opportunities

Cradles to CrayonsVolunteer Group Leader

Sep. 2012 - May. 2013Brighton, MA-Managed 30-40 new volunteers each day in the sorting and inspecting of donated items. -Communicated the immediate and long-term impact of volunteer service during daily volunteer orientations, wrap-ups and throughout volunteer shifts. -Assisted with various warehouse projects to prepare for effective use of volunteer time.

Seton Hall UniversityGraduate Assistant: IT Budget Office/PC Support Services

Oct. 2010 - May. 2012Greater New York City Area-Managed student payroll budget -Processed student appeals for mobile computing fees -Supervised undergraduate student employees -Undertook special projects for the department -Supported office staff with correspondence and data entry