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Marketing
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Design
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United Kingdom
Work Background
The Institute of DirectorsIOD Ambassador Worcester & The Marches
Nov. 2021 - Jul. 2022Shrewsbury, England, United KingdomWorking with the IOD to develop Mastermind Groups based around Shropshire and working with colleagues in Worcester and The Marches
Vision2SuccessFounder & Managing Director
Sep. 2021Manchester Area, United KingdomVision2Success is designed to help you successfully grow your business using a wide range of digital marketing tools. This includes a wide range of services including free workshops, a comprehensive guide to digital marketing in the form of an eBook, online learning, coaching, and project management so that we can help you at any stage of your journey with your marketing. We have seen this success with our most popular business growth strategy called ‘Route to Market’. This is an in-depth process involving: - Marketing Strategy Development
- Buyer Persona Empathy Canvas - understand who your buyer is and what drives them
- Diagram of your digital marketing to illustrate how it works
- Comprehensive Keyword Research & Gap Analysis
- Article/Blog Research & Plan
- Social Media Research & Plan
- Email Marketing Plan & One Email Newsletter Type Template
- Implementation Plan Review
- Financial Marketing Model with Budget Forecasts
- Professional Presentation of the Plan We work alongside you to develop a marketing strategy and implementation plan that has a budget that can be adjusted to fit your needs quickly and effectively through a guided process.
Winning PitchBusiness Coach
Apr. 2019 - Dec. 2022LancashireCurrently working as a high growth business coaching supporting Winning Pitch with the delivery of the the Lancashire/EU funded fully funded project BOOST Bespoke. BOOST Bespoke is about providing fully funded support to eligible businesses in Lancashire. Initially there are two days of 1-2-1 coaching and to make it effective we use a range of proven approaches to growing a business. These approaches are adapted and moulded to your business so that you are left with proven frameworks and tools that you can then use going forward to drive business growth. There is no cost to any of the approaches that are introduced and so there is no cost to your business other than your the time and commitment to make it happen.
TECH MANCHESTERBusiness Mentor
Feb. 2019 - Mar. 2020Manchester, United KingdomVolunteer mentor on Manchester’s business mentor programme for early stage technology companies. Paying it forward to help Manchester’s next generation of tech entrepreneurs. Working with start-up companies for 12 months to help support them as they develop their business idea to launch. https://techmanchester.co.uk/mentoring https://www.youtube.com/c/TechManchester
Calico Legal Solutions GroupDigital Marketing Consultant
Aug. 2018 - Nov. 2021Manchester, United Kingdom · RemoteI work with Calico Legal Solutions Group providing consultancy support and advice for their digital marketing. Areas covered include social media including LinkedIn, digital strategy & implementation, web development, search engine optimisation, data analysis and through KUB development and publication of their print magazine Compass and LinkedIn training for the members. Calico is rapidly growing unique collaboration of established suppliers to UK law firms. Calico publishes knowledge-led content written by experts to assist everyone who works in a law firm or legal services organisation. Calico's business articles and blogs showcase the depth of expertise on offer. Business advice that spans many of the business challenges a law firm faces today.
Community & Business Partners CICGrowth Mentor
Nov. 2013Blackburn, United KingdomI work with Community & Business Partners CIC as a volunteer Growth Mentor. On previously funded programmes with CBP I have run Business Growth Workshops which were highly successful. I am now working with CBP to run free Group Mentoring sessions for up to 6 ambitious business owners to help them identify how they can grow their businesses and what they need to implement in order to achieve their dreams.
Designed2Eat LtdDirector
Aug. 2013 - Dec. 2022Wigan, United Kingdom · RemoteDesigned2Eat Ltd supplies healthy cake bars, celebration cakes and a healthy grain free cereal called RAWnola. The products are manufactured by Designed2Eat and we go to considerable lengths to ensure the quality of the raw materials. No sugar is added, the sweetness comes from the clever use of ingredients. The fudge brownie tastes like a standard fudge brownie but does not have any gluten, eggs or sugar. The key differentiator is that these healthy treats are suitable for people with multiple intolerances, coeliac, IBS sufferers, etc. Also they are suitable following a specific lifestyle such as Vegan, Vegetarian, Paleo, health & fitness conscious as there are no additives and the labels clearly show all the ingredients used. We also sell to trade including coffee shops, shops selling free from foods, gyms, cross-fits & mobile coffee vans and have competitive pricing for anybody wishing to buy on a regular basis.
Winning PitchGrowth Coach for GrowthAccelerator
Apr. 2013 - Mar. 2016SalfordI am currently a registered and approved Growth Coach for GrowthAccelerator.
GrowthAccelerator is where ambitious businesses go for new connections, new routes to
investment and the new ideas and strategy they need to achieve their full potential. My role as a Growth Coach is to work with companies on a one-to-one basis providing relevant
and individual support. We help with leadership development, strategy, marketing including social media and digital, sales, product/service innovation and development, customer service, operational excellence, technology and organisational structure. I am currently working with companies to help them break through their existing thinking and to find new ways to grow their businesses. Quite often this involves going back to what they are passionate about and why their products and services make a real difference to their customers.
Vistage InternationalGroup Chairman
Jul. 2012 - Aug. 2013Manchester, United KingdomChair/Leader of Peer Group Advisory Boards for CEOs and Managing Directors in Manchester, North West, United Kingdom. Towns covered include Manchester, Wigan, Chorley, Preston, Bury, Bolton, Oldham, Rochdale, Warrington, Accrington & Blackburn and the surrounding area of Lancashire. Working with Vistage International to build two peer to peer advisory boards of growth oriented CEOs & Managing Directors from non-competing industries. Vistage CEO Peer Groups are monthly one day meetings which includes workshops with world class expert speakers and then processing of strategic burning issues. These are followed up by 2 hour one to one executive coaching, a huge learning resource called Vistage Village and a global network of over 15000 members across 16 countries. Vistage CEO Peer Groups develop better leaders, who make better decisions which result in better results. (And so typically triple their growth after joining.)
E4A Education LtdDirector
May. 2011 - Jul. 2012Clitheroe, United KingdomBased near Manchester, E4A Education is a not for profit company delivering Enterprise Challenge Days to year 6 onwards.
E4A LtdDirector
Aug. 2005 - Aug. 2013Clitheroe, United KingdomBased within easy reach of Manchester, E4A provides effective team building and group problem solving to all types and sizes of organisations as leadership, team building and group problem soliving are common skills required by all young and old. E4A provides enterprise challenge days to 11-19 year olds with days designed around the enterprise process using professional mentors and which meet the QCA guidelines. Products include an innovative Enterprise Jigsaw and Posters. E4A is currently developing an innovative classroom learning platform for schools, colleges, universities, corporate trainers and conference facilities that transform any learning to being active and participative and so improve engagement and increase retention. Also under development is a Profit Plan Grid to help you manage the change actions required to improve the performance in all aspects of the business.
KUB LtdFounder & Managing Director
Jun. 2001Greater Manchester, England, United Kingdom · On-siteKUB’s mission is to help small and medium sized companies enjoy growing their businesses. We offer outsourced marketing management or Fractional CMO (Chief Marketing Officer) services to businesses around the world. This uses proven processes to get the results you need to help you proactively grow your business. Our Fractional CMO service is aimed specifically at those companies who want to grow. The first 90 days is a fast track program which is based on a data driven approach. The first phase of the programme focuses on your most profitable products and services so that you see the benefits early on. When you partner with us, you gain more than just a service provider – you gain a trusted ally. We prioritise building strong relationships with our clients, as we believe that collaboration and open communication are the keys to success. Our friendly and supportive approach ensures that you feel comfortable reaching out to us for any marketing challenge you may encounter. We understand that every business is unique, and as such, we tailor our strategies to meet your specific goals and objectives. Our team of creative thinkers will work closely with you to devise innovative and personalised marketing solutions that align with your vision. As we have an agile team of people around us, we can tailor the service to meet your needs whilst being considerably cheaper than employing a full time person. The diversity of the team means you aren’t reliant on one individual with the incumbent employment costs. You also get access to marketing tools that you wouldn’t be able to afford for one business alone.
Business Link for East LancashireBusiness Advisor
Jan. 2001 - Dec. 2006North West, United KingdomJust North of Manchester, Peter Dickinson through Business Link provided business advice and specialist IT help including web site development projects to over 250 small and medium sized businesses in East Lancashire. Facilitated two large networks of companies. The Digital Alliance was a network of about 85 digital companies in the North West. The Advanced Manufacturing Group was a network of about 80 manufacturing companies in the North West. The groups were funded by Business Link East Lancs.
North West OUBS AlumniMember
Jan. 2001 - Jul. 2012Manchester, United KingdomManchester based North West OUBS Alumni promotes learning and development. The group meets 4 times a year in and around Manchester for stimulating presentations/workshops and the chance to network with like minded people from all areas of working life. The meetings are open to all as it is a chance for everybody to experience debate/learning Open University style.
Effluent Services GroupManaging Director
Oct. 1999 - Mar. 2001Macclesfield, United KingdomThe Effluents Services Group, based south of Manchester, supplied waste management solutions to industrial customers and comprised of three divisions: Transorganics Ltd, ESL Industrial Waste Management and Marine. Budgeted turnover was £4.5m, £2m and £230k respectively and the Group employed 90 people in total.Following extensive analysis I made the decision that the receiver should be called in as a direct result of the major loss in turnover caused by the Foot and Mouth crisis.I started working for the Group as an independent consultant in 1994. In July 1999 the Chairman realised that drastic action was required after the departure of the Group Managing Director and the General and Sales Managers for Transorganics. I was appointed General Manager for Transorganics in the July and became the Group Managing Director in October 1999.
Transorganics LtdInterim General Manager
Jul. 1999 - Sep. 1999Leeds, United KingdomTransorganics was the leading land spreading contractor in the UK recycling industrial waste to agricultural land for the benefit of the environment. I was Interim General Manager as the permanent Sales Manager, General Manager and Managing Director were no longer with the company.
ADSOFT LtdOwner/Director
Mar. 1994 - Sep. 1999Warrington, United KingdomADSOFT, based in near Manchester, provided consultancy services to small to medium sized businesses. Initially focused on assisting businesses implement and develop ICT systems Peter Dickinson developed it into providing general business consultancy services whilst studying for an MBA(Open). The MBA(Open) was completed in December 1998 and the business sold in 1999 in order to pursue the work with the Effluent Services Group.
Silkmoth LtdProject & Product Manager / Consultant
Aug. 1990 - Feb. 1994Macclesfield, United KingdomBased in south of Manchester, Silkmoth provided bespoke software development to a range of companies. Peter Dickinson worked as a project and product manager for two of the companies own software products and also worked as an IT consultant.
Shell Research LtdScientist/Systems Designer
Dec. 1986 - Jul. 1990Chester, United KingdomShell Research is part of the research division of Shell and is based in the North West. Peter Dickinson worked as a systems designer which included developing a network of Sun workstations and co-ordinated a self-help group of scientists. Peter Dickinson designed and developed a number of scientific models and systems and provided post implementation support.
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