Digital marketing development specialist in eCommerce. Digital marketing strategist.
Competencies:
• Growth hacking approach:
- CX services development/integration;
• Data-driven approach;
• Brand Marketing:
- marketing research: industry, PEST, SWOT;
- positioning and values;
- client persons, target audience;
- communication strategy;
• Digital Marketing:
- development and implementation of acquisition and retention strategies;
- marketing budget;
- marketing mix;
- content strategy;
• Achieving the goals of customer base growth and retention, revenue growth and profitability of the company;
- development and control of KPI’s achievements: (CAC, CRR, ARPU, ARPPU, LTV, etc.);
- development of an effective team to achieve business goals and results.
channels and technologies.More...