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Network Power<100 people
Roles
💸100%
Marketing
👍100%
Sales & BizDev
🐦100%
Design
Geos
🇮🇪100%
Ireland
Work Background
TikTokProduct Operations, Global Search E-commerce TnS
Sep. 2023Dublin, County Dublin, Ireland- Optimising content on Trust and Safety and search algorithms to deliver relevant and engaging content to users in the UK and SA market, resulting in increased user retention - SQL Data Crawl, Tracking and reporting on key performance metrics, such as user engagement, conversion rates, GMVs and OPMs. - Managing numerous projects across both the Saudi Arabia (SA) and United Kingdom (UK) markets, with a primary focus on prioritising evaluation nDCG exercises cooperating with product managers. - Collaborating closely with inhouse specialists and the quality team delivering shadowing and training sessions to ensure timely data delivery and conducting thorough performance data analysis. - Optimise Standard Operating Procedures (SOPs) suggests a focus on streamlining processes, increasing productivity, and ensuring consistency and quality in operations.
GoogleAccount Manager EMEA Product Management at Google
Jun. 2022 - Jul. 2023Dublin, County Dublin, IrelandContract via Sigmar Achieved impressive revenue growth of 12% year-over-year by strategically managing the sales pipeline and driving sales of Things To Do (TTD) Google solutions to leading businesses and connectivity partners in the EMEA region.
Demonstrated exceptional client management skills, resulting in an 18% client retention rate and ensuring the success and satisfaction of clients in adopting Google technologies and meeting their business and marketing objectives. Led cross-functional collaboration with Product, Engineering, Technical Support, Business Development, and Google Ads teams, fostering seamless project execution and exceeding client expectations. Effectively communicated project expectations to cross-functional teams and partners, ensuring timely alignment and delivering exceptional results. Main achievement:
Implemented highly strategic advertising campaigns for key accounts, driving significant increases in conversions and achieving a 12% return on ad spend.
Led successful upselling and renewal initiatives, resulting in an impressive 18% client retention rate and contributing to substantial revenue growth for the company.
Leveraged data-driven insights to conduct regular performance reviews and deliver comprehensive reports to clients, showcasing campaign progress, key metrics, and actionable recommendations for improvement.
AccentureAccount Executive, Cross-Vertical (UKI Market)
Feb. 2022 - Jun. 2022County Dublin, Ireland- Employed strategic approaches to develop media plans and campaign strategies, leveraging internal tools and data to determine opportunity size, flighting, targeting, and budget allocation.
- Aligned partner objectives with best practices and implemented measurement strategies to ensure effective campaign performance evaluation.
- Utilized SFDC for pipeline creation and management, focusing on upselling and identifying same-store opportunities to maximize revenue potential.
- Demonstrated ownership of creative asset collection, overseeing creative review and approval processes to maintain high-quality deliverables.
- Coordinated measurement studies and collaborated with the measurement team to set up studies and package results for effective communication to clients. Key Achievement:
- Successfully created and executed marketing paid media campaigns, ideating and managing funnel campaigns that improved ROIs by at least 15%.
- Managed a portfolio of 90 meta partners, effectively nurturing relationships and achieving sales targets.
ICOT College IrelandCommunications and Marketing Ops
Jun. 2021 - Jan. 2022County Dublin, Ireland• Working closely with the sales team to conceptualise marketing campaigns and strategies.
• Tracking customer preferences, metrics, and media campaigns.
• Creating website and social media content to drive brand awareness and attract new customers, including web copy, blog posts, social media, webinar scripts, press releases, print, events, etc.
• Developing and updating marketing material, databases and media lists.
• Providing support to web and digital events teams on supporting content for virtual events.
• Creating and pitching article ideas to industry publications.
• Planning projects for an ongoing content calendar. Main achievements:
• September 2021: achieved highest sales in the company's history through a strategic marketing plan that prioritised and delivered an outstanding customer experience.
• Tailored online marketing strategy, growing Icot's Instagram followers organically, from 12K to 14K in three months.
Leevin IrelandDigital Operations Specialist
Sep. 2018 - Aug. 2020County Dublin, Ireland• Overseeing the company's social media channels and web pages, creating content that boosts audience engagement and sales conversion rate. • Targeting and qualification of incoming leads from various sources (e-mail campaigns, web, webinars, events, social).
• Data analysis through CRM and marketing tools, extracting reports and tracking dashboards on the progression of marketing and sales strategies, insights, ROI & KPIs.
• Leading sales pitches, marketing analysis, and customer product need assessments.
• Producing articles, graphic material, and video content. Main achievements:
• Managed and maintained a social media presence, improving engagement by 20%.
• Increased sales and leads generation by 30%.
Leevin IrelandMarketing Intern
Sep. 2018 - Mar. 2019
LacosteSenior Database Marketing Analyst
Sep. 2016 - Mar. 2018Brazil• Accountable for content strategy for social media platforms and company website (Lacoste & Borelli Group), including campaign set-up, ongoing promotion tracking and campaign results summary.
• Overseeing development and implementation of short and long-term marketing objectives and strategies and partnering with the Consumer Insights team to develop brand strategy and position the brand and consumer targets.
• Managing and creating e-mail marketing campaigns, extracting client data and lead's behaviour from CRM to create graphically rich marketing e-mails with dynamic, personalised content.
• Supporting the Brand promotions process, including calendar planning and strategy, franchisee communication, marketing messaging and collateral development.
Main achievements:
• Implemented an SEO strategy that increased the company's website traffic by 50%.
• Developed and launched a paid Facebook advertising campaign, which generated 5K website visits in 2 days.
NikeStrategic Partnership Manager | Olympic Games Rio 2016
Jul. 2016 - Aug. 2016Rio de Janeiro Area, Brazil• Working in the Olympic Games Rio 2016, business partnering with major national and international media channels to connect partners to brand and coordinating presentations and promotional activities. Executed strategic business partnerships with major national and international media channels, facilitating connections between partners and brands.
Coordinated presentations and promotional activities, ensuring effective communication of brand messages and driving engagement with target audiences.
Leveraged strong relationship-building skills to foster successful collaborations and maximize brand visibility during the Olympic Games.
Acted as a liaison between partners and brands, facilitating seamless coordination and alignment of promotional efforts.
Main achievement: • Successfully arranged 20 premier events around Rio de Janeiro for athletes and all Nike partnerships.
+ALMAOnline Marketing Analyst
Aug. 2015 - Mar. 2016Brazil• Assisting with digital business strategy, including the optimisation of the company website and internal marketing pages.
• Execution of marketing plans to reach targets from brand awareness to product promotion. • Partnering with critical stakeholders to define marketing strategy, communication and approach based on overarching goal and business priorities. Main achievements:
• Initiated e-commerce branding strategy, significantly increasing web traffic.
• Developed and optimised marketing strategy, improving customer experience based on the company objectives and client interactions insights.
ÁgathaGraphic Designer
Jan. 2011 - Dec. 2012Brazil• Preparing high-quality images for print and media for various marketing projects, including catalogues, presentations, direct mail, corporate identity, packaging, etc., used across 20 categories.
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