Sheilla Twiz - Media specialist, Google

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🔥100%

Startup Founder

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Marketing

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🇮🇪100%

Ireland

Work Background

GoogleSenior Digital Marketing Strategist

Dec. 2021Dublin, Comté de Dublin, IrlandeAs part of the gTech Customer Success Acceleration team, I: - Accelerate customers growth by identifying top opportunities e.g. market expansion, product expansion, geographic expansion, account optimisation and full funnel strategies. - Manage 2 business models: Retail/e-com and Lead Generation focused with both portfolios valued at $200M+ / year (with a 8-12% growth year over year) - Partner closely with account executives from the Google Customer Sales France teams to determine the optimal support for the top clients. Positioned as a Google's strategic products expert and analyst, I analyze and interpret internal & external data, competitors and market trends in order to recommend different forecasted growth scenarios that are good fit for our clients - I visually translate data to clients with the use of dashboards in order to create meaningful insights, track performance, and facilitate decision-making. - Create budget forecasts & proposals to represent solution design around customer KPI's and track business goals. - Work closely with Mid Market Sales leadership to identify opportunities to scale, and help shape seller activation initiatives to drive capabilities, pipeline and uplevel the export narrative in Southern Europe.

NyxoahDigital Marketing Manager

May. 2021 - Dec. 2021Mont-Saint-Guibert, Walloon Region, BelgiumBuilding, implementing and managing the entire digital strategy of Nyxoah As a Digital Marketing Manager I oversee: - Google ads management (Search, Display & Video) - Social media management (including content creation, planning, growth hacking and monitoring) - Social media campaign management (facebook Business & LinkedIn business) - Projects management (including IPO communications) - Graphic designing (including billboard featured on the Nasdaq,Times Square) - UX & UI website audit, prototyping and implementation - Collaboration and supervision of 3 teams (Google Ads agency, web developpers and creative agency)

FiverrFreelance

May. 2020 - Apr. 2021Brussels, Brussels Region, Belgium- Social media growth hacking - Community management - Graphic design

Ogilvy Social.Lab BelgiumJunior Strategic Planner

Sep. 2019 - Apr. 2020Bruxelles-Capitale- Benchmarking : channels/competitor/brand analysis - Data & insights collection (Kantar, Euromonitor, Warc, ...) - Strategic planning - Social Intelligence : Red Paper — Gaming & Social Media - Pitching to global clients - Creative briefing - Newsletters