Susana Marambio - Fractional Marketing Director, BBCS

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Roles

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Business Owner

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Consulting

Geos

🇷🇸50%

Serbia

🇹🇭50%

Thailand

Work Background

ISME IrelandBusiness Development Advisor

Aug. 2023

Network IrelandBusiness Mentor | Business Development

Sep. 2022Ireland

Enterprise NationBusiness Advisor

Jun. 2022IrelandSusana helps business owners to achieve their growth goals, by consistently driving profitable growth and future proof their business.

AuxiliaGroupFractional CMO

Nov. 2021IrelandThe Grey Matters Network is now Auxiliar Group. Susana is a Marketing Director providing SMEs with the experience of a senior executive without the commitment of a full time employee. Susana is a hands-on executive who will energise your marketing team.

Beacon Business Commercial ServicesDirector and Co-Owner

Apr. 2021Cork, County Cork, IrelandSkills: Budget Management · Business Development · Business Strategy · Marketing Strategy · Strategy · Leadership · Product Marketing · Management · Digital Strategy · Team Leadership · Communication

Beacon Business Commercial ServicesMarketing Consultant

Apr. 2021This Power Hour will quickly give you the knowledge and confidence to market your business effectively. This session is one hour video call, 100% personalised to you and your business. You set the topic in advance and on the day I'll give you the necessary advice, training or information to ensure by the end of thespian, you are confident in that area of marketing. Your Marketing Power Hour could be focused on: Redefining Your Target Market, Email marketing, Planning content, Pricing strategy, A single Social Media platform, Campaign planning, etc.

Beacon Business Commercial ServicesBusiness Solutions Consultant

Apr. 2021IrelandSkills: Budget Management · Business Development · Business Strategy · Marketing Strategy · Strategy · Leadership · Product Marketing · Management · Digital Strategy

Self-EmployedSales Marketing Consultant

Jun. 2020 - Mar. 2021Remotely

AntalisHead Of Channel Papers Division (Commercial Print, Distribution, Retail & Online)

Jul. 2019 - Mar. 2020Coalville, Leicestershire, United KingdomPromoted to a director position, after 2 years delivering strong sales results, to lead the marketing and product team for Antalis Papers Division which was 80% of UK/IRE turnover (circa £420 millions GBP (2018).

AntalisHead of Channel Distribution, Retail, Online & Packaging Divisions

Feb. 2019 - Jun. 2019CoalvillePromoted after a successful 12-month interim period leading Packaging Division alongside existing role. Objective to improve lead-generation programme, increasing customer loyalty and grow product portfolio profitability. Channels accounted for 46% UK/IRE turnover (circa £280 million GBP year). Managed 7 direct reports & marketing budget.

AntalisHead of Channel Packaging (Interim)

Aug. 2018 - Feb. 2019CoalvilleSkills: Budget Management · Business Development · Business Strategy · Marketing Strategy · Strategy · Leadership · Product Marketing · Management · Multi-channel Marketing · Digital Strategy · Product Management · People Management · Team Leadership · Communication

AntalisHead of Channel Office Dealers, Consumer & Retail

Jun. 2017 - Feb. 2019Coalville, Leicestershire, United KingdomDeveloped and implemented marketing & product strategies to drive sales across different customer segments (Resellers, Sub-distribution, Retail & Amazon). Channel accounted for 30% UK/IRE turnover (circa 180 million GBP year). Managed 4 direct reports and channel marketing budget.

EQS LtdMarketing Director

Oct. 2014 - May. 2017Leicester, United KingdomDeveloped & implemented the marketing strategy, which included: product strategy, communication & advertisement & sales team management. Analysed market conditions and prepare sales forecasts and budgets. Developed & implemented online & offline marketing activities for B2C & B2B customers. NPD & new brand launches. Created & implemented new processes to manage & track performance of sales team and Customer Service Team. Defined, created and implemented sales performance reports. Worked across multiple touchpoints: traditional marketing (catalogues, brochures & direct mailing), Online marketing (launched new website & social media platforms) & sales teams.

Office Depot Europe B.V.European Marketing Manager Private Brand

May. 2009 - Oct. 2013NetherlandsDevelop and implement European marketing & communication strategies for Office Depot’s private brand portfolio (5 brands, 14 countries). Develop & implement online & offline marketing activities for external and internal customers. Analyse market conditions and prepare forecasts and budgets. Execute brand / product launches. Create training materials for the sales teams. Coordinate participation in regional sales conferences and customer events. Support online marketing campaigns. Work across multiple touchpoints: catalogue, digital (web & social media), sales associates and retail.

Office Depot Europe B.V.European Category Manager Technology

Mar. 2006 - Apr. 2009Managed the product assortment development for the electronic office supplies and computer accessories categories for direct business (Viking Direct) across Europe, accounting for 23% of overall revenue. Ensured the strategy aligned with customer / regional profiles and merchandising / marketing strategies. Worked with vendors at major original equipment manufacturers (OEMs).

Office Depot Europe B.V.Product Manager

Mar. 2004 - Feb. 2006Madrid Area, SpainManaged general office supplies for direct and contract channels, representing 23% of the company’s sales and 60% of the company’s SKUs. Negotiated pricing, selection and promotion with local and European vendors. Executed marketing for online and print catalogues. Provided training support to sales teams

Grupo SantanderCategory Manager - Pymarket

Mar. 2001 - Jan. 2004Madrid Area, SpainManaged printer supplies, janitorial merchandise, seasonal products and personalised items for a leading online office supply / technology retailer. Negotiated pricing, product selection, promotions and rebate offers with vendors from major OEMs. Created catalogue content and promotional schedules.

SALAZONES SAN MIGUEL SLDirector International Business Development

Jun. 2000 - Feb. 2001Donostia-San Sebastian, Basque Country, SpainDeveloped and implemented the commercial strategy for opening new markets in which the company could distribute its fish / fish-based products and third-party products to domestic B2C customers and European B2B customers. Developed marketing materials.